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Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

The digital marketing landscape looks totally different than it did in 2008 during the last crash. Imagine how brands could have responded to the 2008 recession with the same tools available today. What to do: Look for fresh routes to impress or support your customers – especially if they’re struggling.

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Video Tech Company Leverages SEM to Drive Enterprise Leads

The Point

Started in 2008 as the world’s first open source video player, JW Player pioneered video on the Web and today has customers in 193 countries, ranging from Fortune 500 companies to individual bloggers. Increasing the number of negative keywords to reduce consumer impressions and unqualified clicks. billion unique monthly views.

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Flytxt Offers Broad and Deep Customer Management

Customer Experience Matrix

Some of the most impressive marketing systems I’ve seen have been developed for mobile phone marketing, especially for companies that sell prepaid phones. Founded in India in 2008, its original clients were South Asian and African companies whose primary product was text messaging. Flytxt is a good example.

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Marketing B2B to Gen Z: Web Content Marketing Strategies for Your Next Generation of Customers

Walker Sands

As the front door to your business, your website has the power to create a strong first impression — or make Gen Zers feel misunderstood. It’s time to move past the stereotypes and speak to the next wave of B2B customers authentically. The best place to start is your web content marketing strategy. So, who are your Gen Z customers?

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Tech layoffs? Great companies are actively hiring marketing technology talent

chiefmartech

For my inaugural post in 2008 , I did a Google search for the phrase “director of marketing technology” It turned up 7,520 matches. This is impressive when you look backwards at how far we’ve come. There are many splendid varieties of marketing technologists. Maybe not bad.

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The Essential Behavioral Science Reading List for Marketers

B2B Marketing Directions

When we think of ourselves, we identify with System 2, our rational self, but System 1 actually originates many of the impressions and feelings that are the sources of the explicit beliefs and deliberative choices of System 2. Astute marketers can use these heuristics to make marketing messages and programs more effective.

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3 Ways Sales Leaders Can Build Adaptable Teams

Outreach

ServiceNow CEO & President Bill McDermott comes with an impressive resume. As a long-time leader, he’s also seen his fair share of market ups and downs, including 9/11 and the 2008 recession. If we keep our promises and deliver outcomes, we’ll build better relationships and ultimately drive more revenue.