Additional Twitter Tricks - Twhirl
PR Meets Marketing
NOVEMBER 6, 2008
Mack Collier just wrote about Tweetburner and Ellie of HubSpot commented on other ways to track the links in the comments. Unported, with the attribution: By Cece Salomon-Lee, PR Meets Marketing, and a link to the post Since I first started tweeting on Twitter (thanks Jeremiah !), I have learned some additional tricks for maximizing my time and presence on Twitter. What a time saver!
The Top #Nifty50 Women in Technology on Twitter for 2012
SEPTEMBER 10, 2012
Next year, Cheryl and I tentatively plan to honor #Nifty50 Women and Men Writers, including bloggers, journalists, authors, and PR professionals. Director, Marketing, Communications & PR at EndPlay, Inc. She’s also the founding editor of bizSanDiego Magazine and ran her own PR firm from 2005 to 2008. That will be our top focus for next year. Stacey Acevero.
PRMeetsMarketing Weekly Articles: February 7, 2008
PR Meets Marketing
FEBRUARY 6, 2008
Measuring Social Media - Hubspot's blog provides some good tips for measuring your social media marketing efforts. Teaching Old Dogs New Tricks - Brendan points to an example of how journalists and PR folks responded to the Bird Flu. Is this PR Person You? David Meerman Scott poses what the future PR job description would look like. technorati tags: Analyst Relations Conferences Event Marketing Measurement PR Public Relations Social Media Weekly Articles del.icio.us Here is this week's summary of articles. He provides his 13 Don'ts When Promoting Events.
PRMeetsMarketing Weekly Articles: April 10, 2008
PR Meets Marketing
APRIL 10, 2008
A Selling Blog - HubSpot's Small Business Blog is one of my favs for getting useful tips. Inside the Media Blogger - I couldn't get to the full interview referenced in this posting from PR Communications. The Weekly Articles list is back! Thanks for everyone's patience as the last few weeks have been a bit hectic. I frankly haven't been able to get through my RSS feeds, which at one point, numbered over 600. . I will now try to keep up with my blogging duties in the future =): . . Frankly, I thought this was funny and was obviously meant for a specific market. . . del.icio.us
JANUARY 12, 2008
Host Albert Maruggi weaves his 25 years of marketing and PR experience across business, technology and national public affairs in interviews with newsmakers, authors and business leaders. So when I saw a case study about Hubspot’s inbound marketing system on Marketing Sherpa I was intrigued by their approach. Instead of a typical “we are greater than sliced bread” marketing, the Hubspot internet marketing created a unique website that invited businesses to use a small part of the Hubspot system. What should I do? Ok, let me take that one on. Paul, MN food shelter.
Be Passionate or Quit!
PR Meets Marketing
OCTOBER 29, 2008
I recently saw Gary Vee’s Video keynote (via HubSpot) from the MarketingProfs Digital Mixer. Unported, with the attribution: By Cece Salomon-Lee, PR Meets Marketing, and a link to the post To paraphrase part of his keynote, he said that if you’re not passionate about what you’re doing, then quit. Quit now. Find what you’re looking for. This reminds me of my friend Molly Rosen. When Molly was about to turn 40, she went to a book store looking for a book to help her with this significant transition in her life. However, she left the book store empty handed.
20 LinkedIn Groups Every Marketer Should Join
JANUARY 7, 2014
Created: March 3, 2008. Created by HubSpot ’s own Dharmesh Shah, the Inbound Marketers group provides tips, tricks, templates, and tutorials for planning and executing on successful inbound marketing strategies. Chances are, you’ll run into tons of HubSpotters and HubSpot customers in this group too! Created: February 2, 2008. Created: November 4, 2008.
SEO Is Not Dead, Just Changing: What This Means
DECEMBER 1, 2008
Since there will no longer be a reliable measure of search engine position for any individual site and search phrase, other metrics will become more important: overall search traffic, quality measures such as bounce rate, and SEO page grade as measured by tools such as HubSpot's Website Grader , the search engine optimization analysis tool from SEO Workers, or Traffic Travis. "SEO is dead."
Twitter Twaddle, Part 1: What Twitter Is and Why It's Cool
NOVEMBER 5, 2008
Johnny Makkar provides some helpful guidance on how to get your co-workers to start Twittering , in which he links to this long but informative video from HubSpot on how to use Twitter for marketing and PR. Ellie Mirman of HubSpot contends that tapping into the conversations happening on Twitter related to your brand, product or industry is crucial even for niche businesses.
Twitter Twaddle, Part 2: Best Practices, Tools and The Future of Twitter
NOVEMBER 12, 2008
The brilliant Mike Volpe of HubSpot takes a different approach to offering his advice in 5 Things On Twitter That Annoy the Crap Out of Me. Get your "score" from Hubspot's TwitterGrader. Its business potential , not just for marketing and PR, but for applications like customer relations and crowd-sourced product development is only beginning to be tapped. Not useful, no follow.
Getting More Out of Each Click with "Post-Click Marketing"
DECEMBER 8, 2008
These vendors are quick to point out that you've already paid for the traffic to your site through PPC, SEO, interactive PR , banner advertising or other activities; their services simply help you learn more about the 97% of visitors who don't immediately convert into a lead. On the interactive marketing side, few marketers will get budget increases enabling them to drive more clicks.
Best of 2008: Social Media Optimization, Part 5
SEPTEMBER 3, 2009
Three Ways People Who Aren't Running for President Can Make Social Media Pay by HubSpot's Inbound Marketing Blog Rick Burnes explains three ways that even organizations which don't have tens of millions of dollars to spend and thousands of volunteers can use social media for marketing and PR, and measure the return. How can you make a big splash in social media without a huge budget?
Best of 2008 - SEO Tools, Part 1
JANUARY 26, 2009
Find these and more in this list of some of the best SEO tools and related reviews of 2008. Website Grader Gives Out Free SEO Tips by TechCrunch Erick Schonfeld gives high marks to the Website Grader tool from HubSpot. Looking for an easy-to-use backlink checking tool (or two) for SEO? Or tools to help evaluate your competitors' online marketing strategies?
Best of 2008: Cool Web Tools, Part 2
AUGUST 3, 2009
6 All-in-One Tools for Quick SEO Diagnostics by Search Engine Journal Prolific SEO blogger Ann Smarty reviews a half-dozen SEO diagnostics tools including Quarkbase (a new addition to my arsenal), HubSpot's Website Grader (one I use all the time), and Cubestat. A low-cost web analytics package with features that can't be matched by that free one everybody uses.
Best of 2008: Random but Interesting, Part 2
AUGUST 31, 2009
tags: PromotionWorld Rob Wood TopRank Online Marketing Blog Lee Odden Informal Learning Blog Jay Cross HubSpot Preshant Kaw B2B marketing MediaPost Aaron Goldman Search Insider Summit micro-conversions white paper downloads iMedia Connection J. Looking for some off-the-beaten-trail ideas for driving more site traffic? Getting more out of those expensive marketing conferences?
Best of 2008: Social Media Optimization, Part 2
MAY 18, 2009
Discover these answers and others here in more of the best posts from the past year on social media marketing and PR. Top 10 Business Applications for Facebook by Duct Tape Marketing Of the 1,000+ Facebook apps built thus far, only a very small number—perhaps a couple of dozen or so—have value for B2B marketers and PR pros. How should you measure the impact of social media? Web 2.0
PRMeetsMarketing Weekly Articles: November 29, 2007
PR Meets Marketing
NOVEMBER 29, 2007
Hallelujah - The Truth About PR "Relationships" - I read a few PR agency blogs and in media is one of the best. Marketing In is Better Than Out - Brian Hulligan of HubSpot wrote this interesting post about how company websites can become better "hubs" for industry information. Great fodder for those 2008 pitches or for those guys prepping for CES already! . technorati tags : Blogs Consumer Stats Customer Service inmedia HubSpot Marketing Millenials Media Relations PR Press Release Public Relations SEO Spam Weekly Articles. The Blog Bubble? - del.icio.us
Best Social Media Stats and Market Research of 2010 (So Far)
SEPTEMBER 8, 2010
New Chart: Survey Says Inbound Marketing Budgets on the Rise by HubSpot Blog. Awareness of Twitter has explded; 87% of Americans said they were “familiar with Twitter in a poll taken earlier this year, versus just 5% in 2008. The Ultimate List: 100+ Facebook Statistics [Infographics] by HubSpot Blog. How are marketers planning to allocate budgets this year? More than 1.5
Content Marketing: Think Like a Publisher, Act Like an Investor
Industrial Marketing Today
JANUARY 14, 2011
Nobody cares about your products and services (except you)” was the title of a blog post written by David Meerman Scott (Author of the wildly successful book The New Rules of Marketing & PR and his new book Real-Time Marketing & PR ) back in 2008. Rick Short , Indium’s director of marketing, in an interview by HubSpot , explained why blogging is so important to his company. “My Thriving in today’s content-driven online marketing world, demands that you think like a publisher. That’s the battle cry among content marketers.
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
For anyone in marketing or PR being asked to make “data-driven decisions “based on the numbers (and doesn’t that include pretty much everyone in marketing and PR these days?), 5% of Americans had heard of Twitter in 2008; that figure rose to 87% last year. Study: Social Media Affects SMB Purchasing Decisions by HubSpot Blog. And much more. Adam T.
E-Quip Blog: The Minimalist Marketer
NOVEMBER 6, 2011
I identified eight marketing practices that stood out: Seminars and other in-person events Conference presentations Webinars Articles in third-party publications Search engine optimization Articles posted on your website PR pitches to journalists Email newsletter Nearly all of my marketing efforts involve doing those things. ► 2008. (42). HubSpot. The Minimalist Marketer.
2012 #Nifty50 Top Men in Technology on Twitter
Blue Focus Marketing
SEPTEMBER 16, 2012
Coming next year , Tom and I will be honoring #Nifty50 Women and Men Writers, to include bloggers, journalists, authors and PR professionals. Dan Zarrella is the award-winning Social Media Scientist at HubSpot and author of Zarrella’s Hierarchy of Contagiousness , The Social Media Marketing Book and The Facebook Marketing Book. The future of profit is purpose. ”. in August 2006.
E-Quip Blog: Connecting with the Community: First Build Trust
SEPTEMBER 14, 2012
Some felt we needed to step up the PR campaign to better get the message out about the progress of the cleanup. ► 2008. (42). HubSpot. Friday, September 14, 2012. Connecting with the Community: First Build Trust. Engineering, architectural, and environmental projects often require community acceptance to be ultimately successful. We failed to solve the underlying problem.
7 Steps to Transforming Into an Inbound Agency
APRIL 8, 2013
If you need some help transforming yourself into a content creation machine, check out this free ebook -- it''ll tell you how we at HubSpot approach our own content creation strategy. Paul Roetzer, CEO and Founder, PR 20/20. With that transparency in mind, he started PR 20/20 with 105 fixed-price, a la carte services. You can’t teach an old dog new tricks. We know. Start small.
B2B social media case studies - 3 you can learn from and why they work
NOVEMBER 8, 2010
Communications Conversations Conversations about digital PR strategy Home About Arik Work With Me Around The Web Speaking Contact Subscribe From The Blog 3 B2B social media case studies and why they work Posted by arikhanson on 17. Rick Short, marketing director at Indium, talks about it as a mathematical issues in this Hubspot interview. What don’t we see a lot of? Perfect.
Why Direct Mail Can't Help Your Business Grow
OCTOBER 21, 2010
Even for charities, direct marketing appeals started falling since 2008. “We stopped doing all of our direct mail,” said Lee Crabb, BHAC's PR and marketing specialist. Disclosure: Beacon Hill Athletic Clubs is a HubSpot customer. Learn About HubSpot's Inbound Marketing Software. Connect with HubSpot Businesses Can’t Measure Direct Mail.
E-Quip Blog: Putting Persuasion to Work
SEPTEMBER 2, 2011
Remove choice and you remove the need for persuasion; instead it becomes more PR or damage control. ► 2008. (42). HubSpot. Friday, September 2, 2011. Putting Persuasion to Work. In the competitive marketplace of ideas, it takes more than innovative thinking to succeed. Theyve been taught to communicate in ways that are fundamentally nonpersuasive. Social proof. Liking.
Interview with David Meerman Scott
The CRAP Report
MARCH 26, 2010
I was very honored that David was willing to spend an hour with me and answer some questions about his the second edition of his book, The New Rules of PR and Marketing , as well as some questions about marketing and blogging. So, without further adieu, here’s my interview with David Meerman Scott: What was the impetus for writing “The New Rules of PR and Marketing?”. I like that.
E-Quip Blog: What Are the Best Marketing Tactics?
NOVEMBER 15, 2010
PR pitches to journalists. ► 2008. (42). HubSpot. Monday, November 15, 2010. What Are the Best Marketing Tactics? Ive noted in this space before that I think marketing (as contrasted with sales) is grossly undervalued in our industry. I suspect this is due in large part to the fact that few A/E firms do marketing well. One was a remarkable correlation between the surveys.
3 Reasons to Attend Inbound Marketing Summit 2011 in Boston
AUGUST 10, 2011
This is a guest post by Paul Roetzer , founder and CEO of PR 20/20 , a Cleveland-based marketing agency and HubSpot VAR. Next month, I’m traveling to Boston with several members of the PR 20/20 team to attend the Inbound Marketing Summit. We’ve attended IMS since the inaugural event in 2008. Connect with HubSpot Have Some Fun Outside the Office. 12-16.
3 Marketing Lessons From Charles Darwin
APRIL 5, 2011
Companies spent 17% less on trade shows in 2009 verses 2008 4. ” states HubSpot CEO Brian Halligan. Recommended reading: New Rules of Marketing & PR by David Meerman Scott and Inbound Marketing , by Brian Halligan and Dharmesh Shah. Connect with HubSpot In the 1880’s, Charles Darwin made an extraordinary discovery in the Galapagos Islands.
B2B Lead Management Market Heats Up
JULY 31, 2009
Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions. 4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others.
E-Quip Blog: 10 Top Tips on. Marketing
AUGUST 20, 2011
Building relationships with reporters and journalists (as part of your PR program) is one such tactic that has worked well for many professional service firms. ► 2008. (42). HubSpot. Saturday, August 20, 2011. 10 Top Tips on. Marketing. What if, instead of having to initiate contact with prospective clients, they first contacted you? And thats your opening. Posted by.
Top 60 B2B Marketing Posts and Hottest Topics November 2010
B2B Marketing Zone Posts
DECEMBER 1, 2010
PR Dept? Published by Hubspot, May 2010. The 9 Worst Ways to Use LinkedIn for Business - Hubspot , November 3, 2010 LinkedIn is a powerful social network to connect with industry professionals, especially for B2B. 10 Steps to More Scientific Social Media Marketing - Hubspot , November 2, 2010 I’ve spent nearly four years researching and analyzing social communications and contagious ideas for my Science of Social Media presentation. Is the era of PR over? First, let’s define what PR means from the perspective of the customer (i.e., Guard dog PR.
Top 56 B2B Marketing Posts October 2010
B2B Marketing Zone Posts
NOVEMBER 2, 2010
Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Your PR team was aware of most of these as it often had a hand in generating those placements. looked at over 40,000 HubSpot-customer landing pages. Great content this month via the B2B Marketing Zone. Is social media creating a generation of cowards? October 10, 2010 I’ve been asked about my perspective on Malcom Gladwell’s article, “ Small change: Why the revolution will not be tweeted.&# in the 1960s.