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Glossary: 29 Email Marketing Terms Marketers Must Know

Hubspot

DECEMBER 21, 2010

Above-the-fold - The part of a web page that is visible without scrolling. Just a few spam complaints can land an email service provider or IP address on a blacklist despite the fact that the ratio of complaints to volume of email sent is extremely low. Above-the-fold - Th e part of a web page that is visible without scrolling.

Cost Per Thousand 28
Cost Per Thousand Email Marketing CPM Privacy Policies 28
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The Ultimate Glossary: 44 Email Marketing Terms Marketers Must Know

Hubspot

FEBRUARY 17, 2012

Landing Page - A lead-capture page on your website that is linked to from an email to provide additional information directly related to products or services promoted in the email's call-to-action. SPF - Short for 'Sender Policy Framework', it's a DNS record that says on whose behalf an IP or domain sends email.

Cost Per Thousand 28
Cost Per Thousand Email Marketing CPM Opt-out 28
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