Industrial Marketing Today
SEPTEMBER 20, 2010
HubSpot in their recent study of over 1,400 small- and medium-sized businesses, found that marketers with blogs generate 67% more leads. HubSpot results indicate that median leads start to grow once 24-51 articles are written and published. The chart below shows the difference between B2C and B2B companies. All Rights Reserved.
Industrial Marketing Today
APRIL 20, 2010
The second report on social media and b2b marketing is from HubSpot. Don’t forget to check out Social Media Success Summit 2010. Industry Report Overview from Michael A. Stelzner on Vimeo. They have compiled over 50 marketing charts and graphs based on analysis of their 2,500 business customers. Copyright © 2010 Tiecas, Inc. Resources
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Industrial Marketing Today
APRIL 26, 2010
Using content for inbound marketing HubSpot , calls inbound marketing as flipping traditional outbound marketing on its head. .&# (See Content Marketing – The Ultimate Cheat Sheet ). Here’s a short but highly informative slide show that explains how to use content effectively as inbound marketing. Copyright © 2010 Tiecas, Inc.
Industrial Marketing Today
MAY 21, 2010
If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? A B2B blog is the perfect online tool to accomplish that. Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc. Resources
Industrial Marketing Today
JANUARY 14, 2011
“Nobody cares about your products and services (except you)” was the title of a blog post written by David Meerman Scott (Author of the wildly successful book The New Rules of Marketing & PR and his new book Real-Time Marketing & PR ) back in 2008. Content marketing succeeds through quality, not quantity.
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