Hubspot

JULY 7, 2020

In 2008, the Great Recession was all over the news. Interestingly, IT has been a growing industry during times of uncertainty , including the 2008 recession. In fact, sales for technology increased during the 2008 recession. Because of this trend, TeamLogic IT weathered the storm of 2008 well.

Paid Search Agency 101

Paid Search Agency Companies Startups Case Study 101

Contently

NOVEMBER 5, 2019

And many of the younger readers Money needed to entice entered the workforce during the 2008 recession. “Dollar Scholar is its own product,” he said. ” The post How an Email Newsletter Helped Money Magazine Reinvent Itself appeared first on Contently. There’s a recession coming, right?

Newsletter 72

Newsletter Thought Leadership Click Rate Amazon 72

Biznology

NOVEMBER 16, 2018

Most (69%) said they believe attending live experiences helps them “connect better with their friends, their community and people around the world”. • Probably the most influential event was the devastating crash of 2008. The motivation behind selecting a product or experience is different today, as well.

Transparency 146

Transparency Trends Paid Search Agency Spending 146

Zoominfo

AUGUST 1, 2022

I spoke with Lou Wolf, VP of sales at ZoomInfo, to learn how he survived the recession that followed the dot-com crash of 2001 and the financial crisis of 2008. Despite the strength of its product, the sudden crash of the nascent Internet industry in 2001 was a body blow to the company. You couldn’t have a better product to sell.

Tips 130

Tips Work Management Terms and Conditions Marketing Management 130

Webbiquity

OCTOBER 29, 2014

No, people were already very busy back in 2008-2009; but the great recession magnified this. To help maintain this regimen, minimize checking email during the early morning and late afternoon time slots. What productivity hacks do you find most useful? The Pomodoro Technique.

Product 100

Product Urgency Marketing Work Management Opt-in 100

Marketing Insider Group

DECEMBER 21, 2020

The digital marketing landscape looks totally different than it did in 2008 during the last crash. Imagine how brands could have responded to the 2008 recession with the same tools available today. Today, we see many B2B companies shifting away from product-driven messaging and lead generation in favor of customer retention.

Marketing Budget 356

Marketing Budget Marketing Budget Creation Budget Programs Research 356

Martech

SEPTEMBER 18, 2023

Founded in Berlin, Germany in 2008, the company started a European business-focused division five years ago. They recently moved into the American market, where companies of all sizes are looking for help with Spanish-to-English and English-to-Spanish language skills. Q: What do you wish you had more help with?

Ideal Customer Profiles 120

Ideal Customer Profiles Marketing Automation Services Top of Funnel Marketing Automation 120

Convert

DECEMBER 18, 2020

User experience or UX includes all aspects of the user’s interaction with a business and the products or services it has to offer. ebay in 2008. In 2008, eCommerce had developed a certain aesthetic. Customers could now look for products through the search bar even though it wasn’t super-accurate. Amazon in 2008.

eCommerce 119

eCommerce Amazon Comparison User-Generated Content 119

Walker Sands

JUNE 20, 2023

Rather than using empty language or overused phrases, be clear and upfront about what your product benefits. Avoiding hyperboles : Rather than describing your product as “cutting-edge” or “innovative,” be specific about its strengths and let your audience decide. How does this impact your Gen Z marketing tactics?

B2B Marketing 98

B2B Marketing Marketing & Strategy Marketing Strategy Generation 98

Sprout Social

SEPTEMBER 23, 2021

This is yet another trend that was born without the help of any designer or magazine. Even a vampire romance movie from 2008. Through outfit of the day (OOTD) pics, outfit idea videos and must-have product reviews, they’re driving peer buying habits faster than most media outlets can keep up with. Here’s why.

Forecasting 124

Forecasting Social Media Trends Media 124

Brandwatch Marketing

FEBRUARY 23, 2024

Alternatively, they can keep an eye on the audience that really matters: the kind of people that are looking for their brand’s types of products and services. It helps us ascertain where we sit in the complicated field of analytics tools, at least in terms of brand awareness, PR coverage and other measures of visibility.

Brand Identity 59

Brand Identity Branding B2B Eye-Tracking 59

Webbiquity

JANUARY 22, 2019

The Product. OppSource helps B2B sales organizations improve their sales engagement and in turn improve their revenue productivity. OppSource’s sales engagement platform helps sellers execute more of the right touch points, with the right contacts, at a higher velocity than they could using their legacy CRM tools.

Marketing AI 175

Marketing AI B2B Thought Leadership Thought Leadership B2B Sales 175

Biznology

JUNE 2, 2021

The world is about to enter a great reset, one that should maybe have happened in 2008 but is happening now. There is a strong creative tension between the need to improve work, productivity, marketing, leadership and the point at which it needs to change. – Jen McClure, Publisher. . The key differentiator could lie here.

Urgency Marketing 104

Urgency Marketing Thought Leadership Ethics Startups 104

Sword and the Script | B2B

APRIL 11, 2020

As I look out across my peers in B2B marketing , for many of us, this is our third trip to recession rodeo – after the dot-com bust and financial crisis of 2008. We have more studies, more data and more experience both in designing and measuring marketing and marketing in a downturn. If you cut the seeds now, you’re going to be hungry later.

Paid Content 62

Paid Content Marketing Budget Marketing Budget Creation Budget Programs 62

Smashmouth Marketing

JUNE 1, 2022

Then in the late ‘90s, when I was a co-founder and CEO of a startup, Pangaea, which used rudimentary AI to do product configuration. (We 2008 The two of us get married. 2008 The two of us get married. We’ve generated over $10B in pipeline, helped our clients close over 60,000 deals, and had a hell of a good time along the way.

Ideal Customer Profiles 246

Ideal Customer Profiles Sales Qualified Leads Activities Lead Ranking 246

Brandwatch Marketing

FEBRUARY 23, 2024

Alternatively, they can keep an eye on the audience that really matters: the kind of people that are looking for their brand’s types of products and services. It helps us ascertain where we sit in the complicated field of analytics tools, at least in terms of brand awareness, PR coverage and other measures of visibility.

Brand Identity 52

Brand Identity Branding B2B Eye-Tracking 52

Buzz Marketing for Technology

JUNE 27, 2008

5 Excellent Productivity Tips For Google Reader. Written by: Abhijeet Mukherjee on Wednesday, June 18th, 2008 Posted to: Reader 6 comments, add yours! It has some excellent features and helps you to easily deal with a large number of RSS feeds. Google Reader has an impressive feature to help you manage your RSS reading habits.

Google 100

Google RSS Tips Product 100

Contently

SEPTEMBER 12, 2019

” YouTube series, which shows that any brand, no matter how sexy the product, can use video to drive sales. Clips helped drive sales of the blender up 500 percent in 2008 without any overt calls-to-action. How video content can help drive leads. Additionally, prospects who watch product demos are 1.81

Top of Funnel 149

Top of Funnel Video Marketing Generation Leads 149

Contently

JANUARY 22, 2021

One of the coolest things is that telling these stories will not only help your company’s bottom line—it’ll help the world, too. GE Reports’ coverage not only made me feel better—it helped me see GE Healthcare in a new, extremely positive light. Bond with them. Interview them.

Storytelling 211

Storytelling Trends Ethics Content 211

chiefmartech

JANUARY 25, 2023

For my inaugural post in 2008 , I did a Google search for the phrase “director of marketing technology” It turned up 7,520 matches. With a little help from my friends (thank you, Alexander and Jaime!), There are many splendid varieties of marketing technologists. Maybe not bad.

Marketing Management 116

Marketing Management Activities Paid Search Agency Marketing Automation Services 116

Contently

AUGUST 11, 2022

Here’s how investing in content can help you overcome today’s biggest challenges and position your company to succeed long term. With owned content marketing, you take that same $500 and work with a skilled creator who produces an asset that truly helps your audience. How content marketing leads to meaningful ROI.

Marketing Budget 173

Marketing Budget Content Marketing Planning Paid Search Agency 173

Top Rank Marketing

NOVEMBER 27, 2023

.” When it comes to AI, 60 percent of B2B brands that have achieved the highest levels of success with influencer marketing have said that they use AI to assist with the identification and selection of the most relevant influencers , with 66 percent using AI technology to help with performance tracking , according to our report data.

Marketing AI 89

Marketing AI B2B Marketing Enterprise Management Marketing Management 89

Thinkers360

MARCH 22, 2024

My finance background provided a solid foundation for technology forecasting while working in corporate development and market intelligence helped me understand strategic planning. After several technology marketing and market research industry analyst roles, I took the leap and created my own independent analyst practice in 2008.

B2B Thought Leadership 52

B2B Thought Leadership Marketing AI Thought Leadership Research 52

Salesforce Marketing Cloud

MARCH 3, 2022

He designed the specialized prosthetic he hopes will help return him to the medal podium. It’s such a rewarding feeling that we get to help somebody live a better life through the equipment we make.”. After the accident in 2008, Schultz was anxious to get back into sports, but struggled to find prosthetics to support extreme movement.

Business 98

Business Design Efficiency High Quality Lead 98

Martech

DECEMBER 8, 2023

I developed products for children; the books and things that went in the packaging for the Speak & Spell products [ handheld computers for children ]. The reason TI developed these products was that they had a technology called Linear Predictive Coding — just a fancy term for machine learning.

Merchandising 79

Merchandising Work Management Thought Leadership Marketing Management 79

Mereo

DECEMBER 21, 2023

This pattern is similar to what we saw in the 2008 / 2009 recession. While AI undoubtedly offers tremendous benefits in terms of efficiency and productivity, striking a balance between automation and human expertise is crucial. Marketing should help with stories and references throughout the sales journey.

Terms and Conditions 45

Terms and Conditions B2B Thought Leadership Marketing Management Peer-to-peer 45

Salesforce Marketing Cloud

FEBRUARY 17, 2022

In 2008, Monster.com ran a Super Bowl ad called “When I grow up” in which mockingly earnest kids declared their career aspirations. Forget about managers keeping tabs on productivity and evaluating talent. But keep the [middle manager] role and curate it to help develop your next generation of leaders,” Schaninger said.

Work Management 98

Work Management Curation Training Gartner 98

B2B Digital Marketer

MAY 11, 2023

Kate DiLeo, the “accidental brand strategist,” embarked on her branding journey while navigating her first sales job amid the market crash of 2007 and 2008. ” “Updating sales materials to reflect simplified messaging helps create a unified brand experience.” 39:56 – Address common sales pitfalls.

Storytelling 52

Storytelling B2B Sales Sales Cycle Amazon 52

BenchmarkONE

SEPTEMBER 17, 2020

In fact, most consumers begin their product research with one or more search engines before heading to a particular website. There is no longer a need to “sell” your product or service the way we once used to. . Fifty percent of teams have improved their productivity using a CRM platform. Getting more responses from prospects.

Stats 116

Stats CRM Marketing Management Top of Funnel 116

Heinz Marketing

APRIL 30, 2020

For example, we have several clients in board meetings this week discussing and confirming their path forward – with broad product, customer, marketing and sales implications. Call to Action: What can each individual employee do to help achieve this, short and long term?

Planning 97

Planning Act-On Work Management Interactive Marketing 97

Industrial Marketing Today

JUNE 29, 2010

It will help build a deeper one-on-one relationship based on credibility and trust instead of suspicion and friction caused by traditional push marketing tactics. Too often, marketers create new educational content based on internal triggers, such as a new product launch or the adoption of a new marketing strategy. All Rights Reserved.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Launch Marketing

SEPTEMBER 2, 2020

Purging what has become old and outdated helps make room for the new items we need to add. These checks and balances on essential marketing and sales tools help ensure you are following best practices for outstanding results. Without your leads, prospects and customers, you are left with only a product and a plan. CRM on the Go.

B2B Sales 118

B2B Sales CRM Marketing Automation Services Marketing Management 118

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

6sense

NOVEMBER 9, 2021

R&D and new product launches. New product launches are risky even in boom times, and there is always considerable debate within any firm about which of the many new products under development should actually go to market. In this context, axing new product development projects in a recession looks like a no-brainer.

Marketing Budget 48

Marketing Budget Paid Search Agency Advertising Agencies Pricing 48

SocialPilot

JANUARY 31, 2024

The power of influencers can turn a brand into a phenomenon and a product into a movement. Being a part of the SaaS brand marketing team, your responsibility lies in showcasing the tangible benefits of an intangible product. It helps you to evaluate your steps and learn from others’ mistakes. Here we go!

Case Study 90

Case Study Case Studies Work Management Studies 90

ClickZ

JANUARY 15, 2021

As confusion ensues, costs go up and productivity is impacted. The winners of this new economy are going to be brands that can deliver their products directly to consumers digitally and achieve excellence in personalized ecommerce marketing. So many disparate marketing tools only make the task tougher.

eCommerce 114

eCommerce Personalization Paid Search Agency Purchase Intent 114

Sprout Social

FEBRUARY 16, 2023

How could social listening inform product development priorities? This context will help make the risks and benefits of your requested resource more tangible throughout the approval process. She clearly remembers feeling frustrated in the face of budget cuts during the 2008 recession. It’s hard to do more with less.

Social Media 111

Social Media Work Management Marketing Management Social Marketing 111