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How customer-hero stories help you connect better

markempa

Well, for my whole career as a sales productivity consultant and sales trainer, my stated mission was to help my client lift the bottom 80% of their sales force. I figured I want to help my customers bump up at least the next 50% because if you could get a 10% increase in productivity from that next 50%.

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How To Use the Hero’s Journey for Content Marketing: A Good Story Goes A Long Way

Marketing Insider Group

Campbell’s structure can be simplified into three acts: Departure: The hero prepares for a journey into the unknown with help from a mentor. Similarly, a business has a mission to help customers solve a problem. Or said another way, businesses are on a quest to help heroes overcome trials. Writer onboarding.

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How Online Sales Can Help You Grow in Hard Times

Hubspot

The 2008 recession accelerated their inability to adapt to changing consumer demand -- and by 2010, they filed for bankruptcy. To help buyers mitigate risk, consider offering a recurring subscription to your clients with little to no commitment. How HubSpot Payments Can Help. Take Blockbuster, for example.

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3 Steps that Helped Skyline Exhibits Increase New Product Sales by 18%

markempa

Tweet During the economic downturn of 2008, while most companies were scaling back and avoiding risk, Skyline Exhibits , a global trade show exhibit company, decided to go the opposite direction and invest in innovation. For us, our process has become a great recipe for success.”. Customers are using and modifying products.

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The information processing view of humanity

Buzz Marketing for Technology

« Keynote: building the networked professional firm | Main | Mobile social networking, meaning virtual networks bringing people physically together, will inevitably be a pervasive application » The information processing view of humanity. Ross Dawson, April 7, 2008 3:20 AM US PT. Bests, April 8, 2008 1:30 PM.

Web 2.0 100
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9 Things That Can Dramatically Improve Site Accessibility

Marketing Insider Group

Less than one-third had clear contact information or instructions for blind users on how to seek help. They updated them twice since then, in 2008 and 2018. There are various processes, best practices, and tools to consider when seeking to improve accessibility for websites. In most cases now, this is a manual process.

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A sales-side view of marketing, automation and AI

Martech

Founded in Berlin, Germany in 2008, the company started a European business-focused division five years ago. They recently moved into the American market, where companies of all sizes are looking for help with Spanish-to-English and English-to-Spanish language skills. Q: What do you wish you had more help with? Get MarTech!