WebMarketCentral

MAY 18, 2009

In another helpful guest post on the topic of business video, Kate Morris offers tactics for "produce quality videos that spread," such as producing content that is relevant to your product or service and using a broad variety of media (not just online) to promote your content. Social Tagging. Tags: Web 2.0

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

WebMarketCentral

MAY 11, 2009

Site Architecture and SEO by Spinfield SEO projects often begin with keyword research, but this post recommends stepping back and beginning with solid architecture instead: assuring that CSS and Java are handled properly, the site has a solid internal link structure, and both HTML and XML sites maps are utilized.

SEO 20

SEO Best Practices PR PageRank 20

WebMarketCentral

JULY 20, 2009

You might be far better off looking for smaller gains on longer-tail keywords, 2nd-tier engines, or by using day-parting or other segmentation technologies." Jivox, xy3).

Marketing & Strategy 20

Marketing & Strategy Brand Identity Branding Best Practices 20

WebMarketCentral

SEPTEMBER 10, 2009

What techniques will help you write more compelling posts? How to Get Blogs to Link to Your Posts by ProBlogger Rockstar blogger Darren Rowse provides an excellent set of tips on getting links from other bloggers, among them: being relevant, presenting an angle, and supplying helpful resources.

RSS 20

RSS Best Practices Business Blogger 20

WebMarketCentral

JULY 13, 2009

Steve details helpful tools and techniques for monitoring buzz, sharing information, promoting your product or service (carefully), and using Twitter as a platform for conversations—not monologues. Social Tagging. Tags: Web 2.0 , but his advice stands up to the test of time.

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

SEPTEMBER 22, 2009

How can online video help with SEO and online reputation management ? As Loren explains, "The simplest (way to create a video domain) is launching a Wordpress Blog and then embedding your YouTube, Google Video or other video sharing service commercials on the blog, one for each post, with a unique title tag and description for each post.

Social Media 20

Social Media Optimization Media Web 2.0 20

WebMarketCentral

MAY 4, 2009

Included on his list are Twitter, Peter Shankman's Help a Reporter Out (HARO), and online social media release service PitchEngine. PR Firms: Spend your Money on SEO by Orange Soda A helpful, if perhaps somewhat controversial, post about what's dead in PR (e.g., tags: PR 2.0 Thankful For PR 2.0 blogging and SEO).

PR 20

PR Best Practices Blogger Copywriting 20

WebMarketCentral

APRIL 27, 2009

Find ideas for helpful blog posts? 4 Quick and Simple Ways to Increase Page Views on Your Blog by Problogger A short but helpful post from Skellie with some quick and easy ways to make your blog stickier. good sense of modesty is helpful, but don’t confuse being modest with being shy." Acknowledge other bloggers you admire?

Best Practices 20

Best Practices Business Adwords Blogger 20

WebMarketCentral

JUNE 17, 2009

Looking for some helpful tools to enhance your online reputation management? LookupPage lets you create an optimized personal profile that, in most cases, will show up very highly on the major search engines, helping you to "own" valuable first-search-page real estate for your name.

Tools 20

Tools Best Practices RSS Adwords 20

WebMarketCentral

JUNE 24, 2009

5 Ways To Optimize Your Blog and Capture More Repeat Visitors by ProBlogger Rich Page recommends practices like tracking your internal search results (to help determine what topics are most important to your readers), surveying your readers, and building an online community into your site in order to increase repeat visits.

RSS 20

RSS Best Practices Business Blogger 20

WebMarketCentral

JUNE 3, 2009

The 6 Untold Reasons Why Businesses Fail by Growthink Dave Lavinsky elaborates on six common but often unrecognized causes of business failure, such as confusing ego with a business opportunity, trusting "white lie" feedback and failing to make a 100% commitment.

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

WebMarketCentral

AUGUST 24, 2009

Top 21 Signs You Need a Break From SEO (2008 version) by Small Business Search Marketing The prolific Matt McGee offers his annual list of signs you may be spending too much time in the SEO world, such as "While telling your son about your favorite childhood books, you wax poetic about the 'Wikipedia Brown' series. tags: Web 2.0

Web 2.0 20

Web 2.0 Creativity Copywriting Best Practices 20

WebMarketCentral

AUGUST 31, 2009

tags: PromotionWorld Rob Wood TopRank Online Marketing Blog Lee Odden Informal Learning Blog Jay Cross HubSpot Preshant Kaw B2B marketing MediaPost Aaron Goldman Search Insider Summit micro-conversions white paper downloads iMedia Connection J. Brooke Aker semantic search semantic advertising Wildfire Marketing Group Jeremy L.

Paid Content 20

Paid Content Paid Search Agency Best Practices Advertising Agencies 20

WebMarketCentral

AUGUST 14, 2008

In my continuing effort to clean out my bookmarks and stay ahead of the game for the Best of 2008 series in January, here are a dozen of the most linkworthy articles and posts on search engine marketing so far this year. SEO and SEM Shortcuts, Spying and Stats to Dominate Google! Whats the best keyword match type?

Search Engine Marketing 20

Search Engine Marketing Search Marketing Marketing Analytics Tools Paid Search Agency 20

WebMarketCentral

JUNE 30, 2009

Online tools to help you check out that prospective employee, new next-door neighbor or potentially significant other? Help wanted. by Reflections of a Newsosaur In a great post about online career resources , Alan Mutter traces the decline of the newspaper industry to the fall in help-wanted classified advertising. Desperately.

Marketing Budget 20

Marketing Budget Classified Ads Best Practices Budget Programs 20

WebMarketCentral

JANUARY 7, 2009

Welcome to the first post in the official Best of 2008 series, which will summarize and link to some of the best blog posts and online articles about SEO, social media, online marketing strategy and more. My only quarrel would be with the inclusion of insidious no-follow tags , which should be banned not encouraged.

SEO 20

SEO Microsite Best Practices SEM 20

WebMarketCentral

AUGUST 1, 2008

So here are several more of the best SEO-related pieces from 2008 thus far. Learning SEO and SEM - Where to Start? It's helpful if you just think about which words people would use to search for your content. It's almost like a syllabus for your own self-paced interactive marketing guru course.

SEO 20

SEO SEM Best Practices Buzz 20

Convince & Convert

APRIL 20, 2010

I need to do some serious analysis to see how those 3,126 terms fit together, and dramatically expand my keyword usage. That’s where software like Compendium comes into play, because they can very much help optimize a blog for the long tail, enabling you to rank top 10 for hundreds (even thousands) of low volume, high value terms.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Ambal's Amusings

OCTOBER 15, 2009

Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. There are a couple of things you need to do to make this metric viable: • Map your prospects’ buying process (personas and segmentation will help).

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

WebMarketCentral

JUNE 18, 2008

MarketingSherpa has just released its 2008 B2B Lead Generation Handbook (that's a link to the free executive summary PDF; the complete report will run you a cool $500). One tactic commonly employed by gray-hat SEOs is to write keyword-rich "articles" designed more to get high ranking from search engines than for actual human reading.

Lead Generation 20

Lead Generation Lead Scoring Lead Ranking B2B Thought Leadership 20

WebMarketCentral

JULY 7, 2008

Blogs and Microsites Can Help with SEO—Eventually Creating a blog or topic-specific microsite can supplement SEO efforts by providing a venue to share thought-leadership content, in a more casual tone than a corporate site, free from content management or other technological constraints that may apply to a company website.

Lead Generation 20

Lead Generation Work Management Lead Scoring Lead Ranking 20

Online Marketing Institute

JUNE 15, 2009

If you are interested in my offer; please contact me via ——— help page. Lee Odden says: August 30, 2007 at 7:41 pm Hey Sean, the places I look for the owner’s name of a blog include: - Post detail page, next to date or tags - “About&# page - Backlink anchor text to the blog. out of 5) Loading.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

WebMarketCentral

MAY 22, 2009

The previous post on this topic advised search engine marketers to bid on their own company name and branded terms, keep keyword lists clean and cross-pollinate SEO and SEM efforts. Here are three more tips for optimizing results from SEM programs such as Google AdWords. Keep your content network clean.

SEM 20

SEM Campaigns Optimization Tips 20

WebMarketCentral

AUGUST 3, 2009

Helpful Firefox plugins and SEO analytics tools. You can select how many stories from each source to include, and the tool provides advanced filtering options to include or exclude posts based on keywords, author and date. A low-cost web analytics package with features that can't be matched by that free one everybody uses.

Tools 20

Tools Best Practices SEM Adwords 20

Online Marketing Institute

JUNE 30, 2009

In order to help your viewers answer these three questions with a simple yes, make sure to utilize a few simple suggestions, outlined below. Bullet points stand out and help visitors learn more quickly. Also it is helpful to distinguish yourself from your competition. Is there something here for me? Can I get to it easily?

Work Management 40

Work Management Marketing Management Marketing Automation Services B2B Marketing 40

Webbiquity

JANUARY 17, 2011

5% of Americans had heard of Twitter in 2008; that figure rose to 87% last year. B2B Marketing: Red-Headed Step-Child of SEM World? However, only about one out of five marketers in a recent MarketingSherpa survey said that PPC was helpful in generating offline sales, and even fewer believe it improves product reputation.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Convince & Convert

JUNE 30, 2010

I get Twitter follows based on keywords, where robots are obviously being used. link] Beth Do you have any suggestions on what kind of program(s) or fields within a program that can help you identify and then keep track of these new segmented groups? Another great post, I look forward to reading every day.

Social Media 128

Social Media Media Webinar Metrics Marketing & Strategy 128

WebMarketCentral

SEPTEMBER 14, 2009

Need a tool to help you collaborate with colleagues online? Or one to help you find just the right word, or submit content to all of your favorite social networking sites at once, or grab screen images, or test landing pages, or instantly perform special searches on Google? How about one to automatically create animated GIFs?

Tools 20

Tools Best Practices Web 2.0 Adwords 20