Square 2 Marketing

JULY 11, 2022

Having been through this back in 2008, digital marketing agencies are in a unique position to help companies get through a recession. Hiring will slow down, layoffs could increase, spending will likely decrease and it’s going to be harder to win business.

Paid Search Agency 111

Paid Search Agency Advertising Agencies Ad Agencies Marketing Budget 111

Webbiquity

APRIL 14, 2020

The abrupt shutdown of vast swaths of economy and the entire live events industry, to help slow the spread of the novel coronavirus, has dramatically impacted plans for B2B marketers. The financial crisis of 2008-9, in contrast was sparked by the bursting of a bubble in real estate values.

Marketing Budget Creation 338

Marketing Budget Creation Paid Content Planning Peer-to-peer 338

Hubspot

JULY 7, 2020

In 2008, the Great Recession was all over the news. Interestingly, IT has been a growing industry during times of uncertainty , including the 2008 recession. In fact, sales for technology increased during the 2008 recession. Because of this trend, TeamLogic IT weathered the storm of 2008 well.

Paid Search Agency 101

Paid Search Agency Companies Startups Case Study 101

Tony Zambito

NOVEMBER 18, 2020

We saw with 9/11, the financial crisis of 2008, and the numerous natural disasters of hurricanes and floods neighbors helping neighbors. We’re all helping each other out. Through the common bond of shared experiences and helping each other, people’s sense of value for living in their chosen neighborhood went up.

Loyalty 195

Loyalty Lead Scoring Lead Ranking B2B Sales 195

Biznology

SEPTEMBER 21, 2017

The world has changed dramatically in the past 10 years or since the 2008 recession. This segment has recognized that the same jobs lost in the 2008 recession will never come back. Economic and job growth is coming less from traditional industries or big corporations, but more from entrepreneurial startups. by 2025, for example.

Brand Identity 159

Brand Identity Branding Paid Search Agency Wikipedia 159

Biznology

NOVEMBER 16, 2018

Most (69%) said they believe attending live experiences helps them “connect better with their friends, their community and people around the world”. • Probably the most influential event was the devastating crash of 2008. 83% of respondents said they participated in a “live event” in the past year.

Transparency 146

Transparency Trends Paid Search Agency Spending 146

Marketing Insider Group

DECEMBER 21, 2020

The digital marketing landscape looks totally different than it did in 2008 during the last crash. Imagine how brands could have responded to the 2008 recession with the same tools available today. We’ve helped countless clients connect with their audience and drive ROI in 2020 with our comprehensive Content Builder Services.

Marketing Budget 356

Marketing Budget Marketing Budget Creation Budget Programs Research 356

Buzz Marketing for Technology

JULY 24, 2008

Rensselaer and the Tetherless World Research Constellation are partnering with one of the most widely read technology blogs in the world, ReadWriteWeb , to help engage the entire Web community in this interactive event. Copyright © 2008 Rensselaer Polytechnic Institute. Tetherless World Constellation Web Site.

Webcast 100

Webcast Lead Ranking Privacy Policies Lead Scoring 100

Marketing Insider Group

JUNE 18, 2013

If you have read anything on this site, you know my main objective is to be helpful. As a result, I have created content that I think will help my audience. Do you create marketing that helps people or just more hype? Thus, Youtility: Why Smart Marketing is About Help not Hype. The post Marketing That Helps People?

Planning 100

Planning Paid Search Agency Advertising Agencies Social Media 100

markempa

JANUARY 28, 2013

Tweet During the economic downturn of 2008, while most companies were scaling back and avoiding risk, Skyline Exhibits , a global trade show exhibit company, decided to go the opposite direction and invest in innovation. Customers are using and modifying products. Competitors’ products perform. “By

Trade Show 120

Trade Show Product Work Management Marketing Management 120

Square 2 Marketing

MARCH 24, 2020

We’ve seen this over and over again during post-9/11 and the 2008 financial crisis. But we can’t give up, give in or run and hide. The businesses that survive, and then ultimately thrive, are the ones that adapt and push through. This will come to an end, and the proactive companies will emerge stronger than ever.

Paid Search Agency 47

Paid Search Agency Trade Show Companies Conference 47

Zoominfo

AUGUST 1, 2022

I spoke with Lou Wolf, VP of sales at ZoomInfo, to learn how he survived the recession that followed the dot-com crash of 2001 and the financial crisis of 2008. triggered the world financial crisis of 2008. Identifying tangible ways that will help prospects save money can really move a deal along. “If

Tips 130

Tips Work Management Terms and Conditions Marketing Management 130

BOP Design

FEBRUARY 8, 2022

When you’re going digital, you want a human-centric design that can help you grow and make an impact on your market. When we started this company back in 2008, we understood how big of a challenge it would be to compete in such a competitive industry. To honor this amazing milestone, our team is taking a quick trip down memory lane.

Paid Search Agency 103

Paid Search Agency Design Word of Mouth Advertising Agencies 103

MindFire

JUNE 22, 2022

What you’ll learn… In this session, our experts discussed: Top tips for recession-proofing your business Innovative strategies to help you prepare and stay afloat What you should (and shouldn’t) do to respond Why you should do things differently from the 2008 recession Answers to your top questions.

Webinar Metrics 85

Webinar Metrics Cost Tips Video Marketing 85

Sword and the Script | B2B

APRIL 11, 2020

As I look out across my peers in B2B marketing , for many of us, this is our third trip to recession rodeo – after the dot-com bust and financial crisis of 2008. We have more studies, more data and more experience both in designing and measuring marketing and marketing in a downturn.

Paid Content 62

Paid Content Marketing Budget Marketing Budget Creation Budget Programs 62

Bannersnack

FEBRUARY 8, 2021

When we started this company in 2008, we built an app that would help Flash developers create banners. We have a new brand identity that we’ll discuss in more detail over the coming weeks. So you might be wondering, what led us to this decision? The post Welcome, Creatopy!

Banners 98

Banners Brand Identity Branding Companies 98

Martech

MARCH 15, 2023

Before that he was the founder and CEO of paidContent and ContentNext, which he sold to UK’s Guardian News and Media in 2008. She is chair of Search Foundation , which provides financial help for event, meetings, and catering professionals in crisis. LinkedIn: David-Adler (31K followers) Twitter: DavidAdler (51.5K

Event Marketing 108

Event Marketing Paid Search Agency Advertising Agencies Marketing Management 108

Convert

DECEMBER 18, 2020

ebay in 2008. In 2008, eCommerce had developed a certain aesthetic. Amazon in 2008. Around 2008, online retailers started getting creative and Amazon was leading the charge. This will help eCommerce sites produce something similar to an in-store salesperson guiding potential customers.

eCommerce 119

eCommerce Amazon Comparison User-Generated Content 119

Biznology

JUNE 2, 2021

The world is about to enter a great reset, one that should maybe have happened in 2008 but is happening now. We wanted to share his words and thoughts with you as part of our tribute to Haydn as we unveil the new Biznology that he envisioned. – Jen McClure, Publisher. . The key differentiator could lie here.

Urgency Marketing 104

Urgency Marketing Thought Leadership Ethics Startups 104

Webbiquity

FEBRUARY 6, 2018

Here are a few tips to help you to get ready for mobile-first indexing. Founded in 2008 as an elite digital consultancy with core competencies in organic and paid search, Techwood is an Inc5000 member for 2017, headquartered in Atlanta, GA, with a team of 17 supporting 60 clients. Check your analytics.

Paid Search Agency 219

Paid Search Agency Mobile Advertising Mobile Marketing Business 219

SmartBug Media

MARCH 23, 2023

We take pride in helping our clients reach their goals with HubSpot. We ensure all data is organized effectively in one place, which helps clients run more effective campaigns that reach the right customers at the right time. Established in 2008, SmartBug is celebrating 15 successful years of outstanding digital marketing services.

Hubspot 98

Hubspot Enterprise Management Work Management Advertising Agencies 98

Martech

SEPTEMBER 18, 2023

Founded in Berlin, Germany in 2008, the company started a European business-focused division five years ago. They recently moved into the American market, where companies of all sizes are looking for help with Spanish-to-English and English-to-Spanish language skills. Q: What do you wish you had more help with?

Ideal Customer Profiles 119

Ideal Customer Profiles Marketing Automation Services Top of Funnel Marketing Automation 119

Walker Sands

JUNE 20, 2023

Give Gen Z a reason to believe in your business with web content marketing that: Shares transparent information : The more helpful and clear Gen Z finds information, the more likely they are to trust it. Instability has been a constant throughout their lifetime, so it makes sense that they have low institutional trust scores.

B2B Marketing 98

B2B Marketing Marketing & Strategy Marketing Strategy Generation 98

Square 2 Marketing

NOVEMBER 14, 2022

I ’ve been helping companies with their growth plans, revenue generation and marketing execution for almost 20 years – long enough to remember the last recession in 2008. HubSpot was a baby of a company back then, but it had a very compelling story and message. The size of your brain is more important than the size of your wallet.

Inbound Marketing 52

Inbound Marketing Tactics Planning Hubspot 52

Sprout Social

SEPTEMBER 23, 2021

This is yet another trend that was born without the help of any designer or magazine. Even a vampire romance movie from 2008. If it looks like Bella Swan might have worn it in the 2008 film adaptation of Twilight, it fits the vibe. This will help you identify and adapt the trends that will do the most for your brand.

Forecasting 124

Forecasting Social Media Trends Media 124

Square 2 Marketing

OCTOBER 1, 2020

Back in 2008, when HubSpot first arrived on the scene, most agencies worked project to project. They told agency owners that they should be doing work for clients every month and the retainers would help smooth out cash flow and help them grow. How about an origins story for growth-driven design (GDD) to get us started?

Design 78

Design Bundling Marketing Websites Hubspot 78

Brandwatch Marketing

FEBRUARY 23, 2024

It helps us ascertain where we sit in the complicated field of analytics tools, at least in terms of brand awareness, PR coverage and other measures of visibility. This can be especially helpful for businesses that do not have big budgets for research and development. Example: At Brandwatch , we keep tabs on our competition online.

Brand Identity 59

Brand Identity Branding B2B Eye-Tracking 59

B2B Marketing Directions

FEBRUARY 5, 2023

Don't Cut Marketing Spending The research by Analytic Partners found that 63% of brands that increased their investment in marketing after the "great financial crisis" of 2008 generated a positive ROI, and those that increased their media investments realized a 17% growth in incremental sales. Let's take a closer look at those three.

Advertising Agencies 90

Advertising Agencies Terms and Conditions Planning Allocation 90

chiefmartech

JANUARY 25, 2023

For my inaugural post in 2008 , I did a Google search for the phrase “director of marketing technology” It turned up 7,520 matches. With a little help from my friends (thank you, Alexander and Jaime!), There are many splendid varieties of marketing technologists. Maybe not bad.

Marketing Management 116

Marketing Management Activities Paid Search Agency Marketing Automation Services 116

Brandwatch Marketing

FEBRUARY 23, 2024

It helps us ascertain where we sit in the complicated field of analytics tools, at least in terms of brand awareness, PR coverage and other measures of visibility. This can be especially helpful for businesses that do not have big budgets for research and development. Example: At Brandwatch , we keep tabs on our competition online.

Brand Identity 52

Brand Identity Branding B2B Eye-Tracking 52

Valasys

AUGUST 24, 2023

It was launched on October 22, 2008, and operated until August 28, 2009. The mission will help scientists learn more about the moon’s composition and potential for supporting life. With a mission lifespan of one lunar day, equivalent to 14 Earth days, this mission marks a significant milestone in exploration.

Case Studies 52

Case Studies Analysis Studies Design 52

Industrial Marketing Today

JUNE 29, 2010

It will help build a deeper one-on-one relationship based on credibility and trust instead of suspicion and friction caused by traditional push marketing tactics. Use social media selectively to engage with your target audience in a more personal way and humanize an otherwise impersonal interaction that is purely transactional. Resources

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Contently

AUGUST 11, 2022

Here’s how investing in content can help you overcome today’s biggest challenges and position your company to succeed long term. With owned content marketing, you take that same $500 and work with a skilled creator who produces an asset that truly helps your audience. How content marketing leads to meaningful ROI.

Marketing Budget 173

Marketing Budget Content Marketing Planning Paid Search Agency 173

Thinkers360

MARCH 22, 2024

My finance background provided a solid foundation for technology forecasting while working in corporate development and market intelligence helped me understand strategic planning. After several technology marketing and market research industry analyst roles, I took the leap and created my own independent analyst practice in 2008.

B2B Thought Leadership 52

B2B Thought Leadership Marketing AI Thought Leadership Research 52

Top Rank Marketing

NOVEMBER 27, 2023

.” When it comes to AI, 60 percent of B2B brands that have achieved the highest levels of success with influencer marketing have said that they use AI to assist with the identification and selection of the most relevant influencers , with 66 percent using AI technology to help with performance tracking , according to our report data.

Marketing AI 89

Marketing AI B2B Marketing Enterprise Management Marketing Management 89

Contently

JANUARY 22, 2021

One of the coolest things is that telling these stories will not only help your company’s bottom line—it’ll help the world, too. GE Reports’ coverage not only made me feel better—it helped me see GE Healthcare in a new, extremely positive light.

Storytelling 211

Storytelling Trends Ethics Content 211

Oktopost

APRIL 8, 2020

What lessons can be learned from the global economy to help marketers deploy new B2B messaging in this current climate? Having empathy for your customers, prospects and partners on how you communicate with them will help appropriately re-strategize B2B messaging. This tactic can help ensure B2B messaging for the brand is successful.

B2B 122

B2B Lock-In Broadcasting Advertising Agencies 122