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Anything Goes Marketing

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How do Marketers Measure Online Marketing?

Anything Goes Marketing

for every dollar spent in 2008. In addition, email ROI is decreasing but there are ways to leverage email with other marketing channels such as search, direct mail, podcasts and videos to help increase the effectiveness of email. Measuring Email ROI On another note, the DMA found that e-mail's ROI will reach $45.65 Happy marketing!

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Landing Page Optimization: Mini Case Study

Anything Goes Marketing

I'm always looking to help out marketers with their landing pages ever since I went to the Marketing Experiments Landing Page Workshop earlier this year (yes, it was in Florida and no, I didn't just go to the beach!). The conversion goal is for prospective clients to call or complete the short contact form. Good luck!!

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Lessons Learned in Cost Rica - Being Customer Centric

Anything Goes Marketing

This experience is a good reminder for everyone as you begin 2008 - how can you easily provide greater value to your customers? Thanks for help making our trip a great one!! Going that extra mile for the customer What made the trip was our tour guide Jonathon and driver Daniel from Central American Tours. Happy New Year everyone!

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Social Media Success Stories

Anything Goes Marketing

Today, I want to share these stories with you to help you better understand the power of social media and to hopefully inspire you to continue on your social media efforts or to jump in for the first time. We ended up meeting and I was able to help this client out as much as I could in the short meeting time that we had.

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Email Tips for the New Year Part I

Anything Goes Marketing

Various E-mail Tips from MarketingSherpa' Marketing Wisdom Report I've read through MarketingSherpa's " Marketing Wisdom for 2008 " which includes 101 real life marketing stories and lessons learned. Hope the tips helped! This should give you an indication as to how active or inactive your database really is.

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