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Good morning: Blockchain is going mainstream

Martech

They emerged together in 2008. government is now trying to understand cryptocurrency — ambitious, perhaps, when politicians so frequently demonstrate a feeble grasp of data privacy and the workings of social media. Even the U.S. Even the U.S. I guess blockchain and crypto are finally mainstream enough to be regulated.

Privacy 102
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A sales-side view of marketing, automation and AI

Martech

Founded in Berlin, Germany in 2008, the company started a European business-focused division five years ago. We spoke at HubSpot’s Inbound conference where he gave us a sales-side view of working with marketing, what tools are important to him, what he worries about and the impact of AI. Q: So who are your customers?

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How Buyer Behavior Will Change Amid COVID-19

Tony Zambito

In the last 100 years, the Great Depression, War World II, 9/11, and the 2008-2009 Financial Crisis come to mind. While governments and public health agencies wrestle with containment, mitigation, therapeutic interventions, and the race for a vaccine, buyer behavior is undergoing drastic change. The Way Work and Commerce Gets Done.

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Defense Tech Marketing To Seize More DoD Opportunities

Bluetext

Government efforts to engage PE and VC-backed startups puts federal marketing and messaging in the spotlight Venture Capital-backed companies accounted for less than 1% of the $411 billion DoD contracts awarded last year. Entrenched government contractors know the language of Washington and what messages will resonate with stakeholders.

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How Millennial Skepticism Will Shape Brands In The Future

Biznology

A key reason for this lack of optimism among these younger generations is the disruptive impact from the 2008 great recession. Will their pessimism deter economic growth, or instead encourage innovation and even create new opportunities for re-positioning brands and engaging employees?

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Why account-based marketing is a game changer for Japan

Biznology

And the US government was guaranteeing an advantageous 360 yen to the dollar, which made us really competitive in foreign markets. This all changed with what we call the Lehmann Shock in 2008. What department does this prospect work in? Both our domestic and our international markets fell apart. These are ABM-type questions.

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Theresa Kushner: Spotlight on the expert

Martech

I had to work there every Saturday — and I hated that company. A: I was working for a newspaper and I couldn’t pay my MasterCard bill. I went from IBM to Cisco because of someone I worked with who understood the value of data. They had a problem with their customer data and thought they needed someone to manage governance.