Remove government
article thumbnail

Defense Tech Marketing To Seize More DoD Opportunities

Bluetext

Government efforts to engage PE and VC-backed startups puts federal marketing and messaging in the spotlight Venture Capital-backed companies accounted for less than 1% of the $411 billion DoD contracts awarded last year. Entrenched government contractors know the language of Washington and what messages will resonate with stakeholders.

article thumbnail

How Buyer Behavior Will Change Amid COVID-19

Tony Zambito

In the last 100 years, the Great Depression, War World II, 9/11, and the 2008-2009 Financial Crisis come to mind. While governments and public health agencies wrestle with containment, mitigation, therapeutic interventions, and the race for a vaccine, buyer behavior is undergoing drastic change.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

SEM Mystery: The Case of the Missing Leads

Webbiquity

Originally published on the WebMarketCentral blog in December 2008. Government stuff, on AdWords. “Another government job?&#. Government, enterprise, it was all business to me. It was 5:00 on a sultry, simmering Friday afternoon when she walked into the office. “Care for a drink? Went great. Not in the city.

SEM 100
article thumbnail

Why account-based marketing is a game changer for Japan

Biznology

I caught up recently with Ichiro Niwayama , founder of Symphony Marketing , the leading B2B-demand generation agency in Japan. And the US government was guaranteeing an advantageous 360 yen to the dollar, which made us really competitive in foreign markets. This all changed with what we call the Lehmann Shock in 2008.

article thumbnail

Theresa Kushner: Spotlight on the expert

Martech

I went from Cisco to VMware completely because VMware had read a book I had written in 2008 [“Managing Your Business Data” by Theresa Kushner and Maria Villar]. They had a problem with their customer data and thought they needed someone to manage governance. We were looking at what we could do for telecom and media.

article thumbnail

Why digital literacy matters for marketers

Sprout Social

The fall was at least partly fueled by reverting to manufacturing in 2008 when more digitally literate companies were rising to the recession’s challenge and diversifying their offerings. A number of government entities have experienced this while increasing digital communications due to COVID-19.

Planning 141
article thumbnail

How Tim Cook is transforming the Apple brand

Biznology

The virtues of trust, integrity, and transparency also reflect the values of the Apple brand today and help explain its obsession with consumer privacy and security, including its current clash with the Government over opening up their iPhone for FBI analysis. shareholder value). shareholder value). If Apple acceded to U.S.