Ask a Content Strategist: How Can Sales Enablement Drive Content Marketing ROI?
Contently
MAY 13, 2019
Here’s the truth: The average B2B executive buyer consumes 17 pieces of content over the course of the sales cycle, according to Sirius Decisions. Two-thirds of that content is delivered directly to buyers from your sales team. Get close with sales and find out what they need. I dare you. Clifford, Boston.
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