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Ask a Content Strategist: How Can Sales Enablement Drive Content Marketing ROI?

Contently

Here’s the truth: The average B2B executive buyer consumes 17 pieces of content over the course of the sales cycle, according to Sirius Decisions. Two-thirds of that content is delivered directly to buyers from your sales team. Get close with sales and find out what they need. I dare you. Clifford, Boston.

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Applying Sales & Marketing Startup Experience to Enterprise

Varicent

The DNA of my team looks a lot different than what it would have in 2008, and that’s been driven by technology. Prior to 2008, you didn't have tools that could help you understand marketing’s impact on the business, we can do this now by looking at metrics to help you understand what's working and what's not.

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Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

However, it is not so simple to measure customer engagement in situations with long sales cycles that’s commonplace with manufacturers, sellers of technical products and B2B consultative solution providers. Some B2B marketers are using more sophisticated ROI measurement tools to track activities over the entire life cycle of a lead.

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B2B Lead Generation Using a Business Blog

Industrial Marketing Today

By increasing the number of indexed pages in Google (Blog pages Google includes in its database of pages considered for ranking for specific keywords). For every 50 to 100 pages of indexed pages in Google, leads achieved double digit growth as seen in the chart below. Copyright © 2010 Tiecas, Inc. All Rights Reserved.

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Shortening the Industrial Buy Cycle in 5 Simple Steps

Industrial Marketing Today

Even though her article is about the B2B buy cycle in general, it is a perfect follow up to my earlier post “Deconstructing the Four Stages of the Industrial Buy Cycle.” Any help that I can provide to my clients to alleviate the problem is greatly appreciated and rewarding for my business. Copyright © 2010 Tiecas, Inc.

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How to Answer 25 FAQs on Content Marketing

Content Marketing Institute

Among the benefits – shorter sales cycle (no. When I am asked by companies, I show them the website I worked on regarding content marketing and then search on Google for the keywords they rank for to show the value of content marketing. Specifically, in regard to capturing Google Home answers. Content Marketing Institute.

FAQ 96
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How to Make Your Business Blog Be All It Can Be

Industrial Marketing Today

The first one is All in One SEO Pack and the second one is Google XML Sitemaps. You need to optimize yours if you want to be found in major search engines. If you use WordPress for your business blog, you need to download two very useful plugins. Both are free to download and will automate some of the SEO chores. All Rights Reserved.