article thumbnail

Understanding the "Non-Rational" Dimensions of B2B Buying

B2B Marketing Directions

In 2008, two books - Predictably Irrational by Dan Ariely and Nudge by Richard Thaler and Cass Sunstein - raised public awareness of behavioral economics and put it on the radar screens of business and marketing leaders. A paper recently published by Google provides several fresh insights about how people make buying decisions.

Buy 78
article thumbnail

Think the martech landscape is big? Here’s the size of the software industry overall

chiefmartech

We know there are millions of such apps for mobile devices on the Apple App Store and Google Play Store. Marketing departments are going to have tighter budgets and become much tougher customers when it comes to considering and negotiating martech purchases. Let’s take games and consumer-oriented apps off the table. of total GDP.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

BBQ Ribs Can Teach You a Lot About Content Marketing

Convince & Convert

I purchased a pellet smoker from his website last year. It’s just an online discussion forum where people who own – or are considering purchasing – pellet smokers congregate to swap tips, photos, advice, and tall tales. And when I knew what I wanted, a purchase at BigPoppaSmokers.com was literally a click away.

article thumbnail

Cardlytics combines ad tech with fintech to create a unique walled garden for advertisers

ClickZ

Advertisers can show ads to potential customers to motivate online and in-store purchases, and they’re also able to give their customers cash back. Founded in 2008, Atlanta-based Cardlytics is an ad platform that operates within banks’ native digital channels. A history in ad tech.

article thumbnail

Don’t Cut Your Marketing Budget in a Recession, as seen on HBR

6sense

Right now, advertising agencies are struggling to stay afloat, and Google and Facebook are reporting substantially lower ad revenues as marketing spending dives with the business cycle (cyclical marketing). Take the case of a one large Russian conglomerate that we advised during and after the 2008 global financial crisis.

article thumbnail

45 Top YouTube Channels for Marketing Professionals

Zoominfo

But, what is new is the abundance of video resources now available within Google search results. While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Featured Video: How to Add Facebook Purchase Pixel Event Code. Google Webmasters.

Youtube 220
article thumbnail

Why More Members, Money, and Ads Don’t Always Mean More Success: A B2B Marketer’s Survival Guide

Webbiquity

This question is particularly compelling today as we see Facebook set new records in terms of users, market valuation and revenue growth and wait with anticipation to see if Myspace can reinvent itself after conceding its market leadership position in social networking back in 2008. social web site, surpassing Google in site visits.