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Brand Logos: The Good, The Bad, and The Most Questionable Designs

Hubspot

In fact, a 2019 study from the Journal of Marketing Research found that an effectively designed logo can "influence brand evaluations, purchase intentions, and brand performance.". Google's Successful Rebellion Against Logo Design Best Practices. And, here's what Google's logo looks like today. as the "I" of Pixar.

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Ad Tracking: What It Is & How to Do It

Hubspot

DoubleClick , which was acquired by Google in 2008, is an ad management and ad serving platform that enables marketers to run ad campaigns across multiple channels. Google offers advertisers a number of different ad tracking options when they create campaigns on the platform -- most of which rely on the use of cookies.

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Hulu Advertising 101: A Guide to Running Streaming TV Ads

Single Grain

You can run Hulu ads with roughly the same budget you use for your social media or Google Ads campaign. Launched in 2008, Hulu is the only service that offers access to every major U.S. Hulu ads are super effective with higher purchase intent and stronger ad recall. Well, that's not the case with Hulu. What Is Hulu?

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

In fact, a search for “social media agencies&# on Google yields more than 41 MILLION matching Web pages. Help clients take their message to consumers directly, impacting purchase intent by providing truly helpful information at the right time in the buying cycle. All rights reserved.

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The Seven Needs of a Content-Centric Marketing Organization

Content Standard

That was 2008. The difficulty is that most content, once it has been published, is promptly relegated to a forgotten corner of the website, only to be revisited by the odd Google search every now and again. Seth Godin famously prophesied that content marketing would be the only kind of marketing.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

According to a recent study from Psychster, “Among the seven most common formats, sponsored content ads — in which consumers viewed a page that was “brought to you by&# a leading brand — are the most engaging, but produced the least purchase intent. Report: 6.8% How are employees using the Internet at work?

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Is Social Media Too Big For Its Britches?

Convince & Convert

I’m not courageous enough to swim against a tide of 110,000 global searches per month on Google for “social media&#. Driving purchase intent through kinship. Driving purchase intent through kinship. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Thank you.