Brand Logos: The Good, The Bad, and The Most Questionable Designs
Hubspot
MAY 15, 2020
In fact, a 2019 study from the Journal of Marketing Research found that an effectively designed logo can "influence brand evaluations, purchase intentions, and brand performance.". Google's Successful Rebellion Against Logo Design Best Practices. And, here's what Google's logo looks like today. as the "I" of Pixar.
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