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Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

The digital marketing landscape looks totally different than it did in 2008 during the last crash. Imagine how brands could have responded to the 2008 recession with the same tools available today. What to do: Offer personalized pricing and custom experiences. Across the board, 88% doubled down on digital.

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Google Acquired a Team From HTC and It Surprised No One

Hubspot

The word: Google had acquired a team from mobile electronics company HTC in a $1.1 Finally, at 10:00 PM EDT, the announcement came on Google's blog: The search giant had signed an "agreement with HTC, continuing our big bet on hardware.". First, on the mobile device side, both Google and HTC stand to benefit. billion deal.

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Don’t Cut Your Marketing Budget in a Recession, as seen on HBR

6sense

Right now, advertising agencies are struggling to stay afloat, and Google and Facebook are reporting substantially lower ad revenues as marketing spending dives with the business cycle (cyclical marketing). Prices and promotions. Strong brands are often better able to maintain prices in a recession.

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Understanding the "Non-Rational" Dimensions of B2B Buying

B2B Marketing Directions

In 2008, two books - Predictably Irrational by Dan Ariely and Nudge by Richard Thaler and Cass Sunstein - raised public awareness of behavioral economics and put it on the radar screens of business and marketing leaders. A paper recently published by Google provides several fresh insights about how people make buying decisions.

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Does your Website Make the Grade in 2020?

Hubspot

We founded HubSpot in 2006 and created Website Grader in 2008 because we believed that the inbound methodology — building meaningful, lasting relationships with prospects and customers — was not only a more effective way to grow a business, it was the right way to grow a business. And helping them book a meeting to learn more.

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What Marketing Leaders Should Do NOW to Prepare for a (Possible) Recession

B2B Marketing Directions

A Google search yesterday using the term marketing in a recession produced more than 4 million results even when I limited the search to the past three months. For example, the "Great Recession of 2008-2009" is widely regarded as the worst economic downturn since the Great Depression of the 1930's.

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Should You Adjust Your Prices with a Recession Coming?

Single Grain

In this post, we will take a look at whether businesses should consider raising their prices with a possible recession coming. By examining past economic downturns, such as the Financial Crisis in 2008 , we can gain valuable insights into how businesses were affected and identify strategies to navigate potential economic challenges.

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