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Backfill your corporate history onto your blog for Google

Biznology

You won’t confuse your visitors or p**s off Google Search if you start posting historical newsletters, news items, press releases , product launches, and blog posts — as long as you’re honest. Google recognizes datestamps at an architectural level. Google Webmaster Tools Data Highlighter.

Google 123
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How Your Local Service Business Can Soar with Google’s Algorithm Updates

Webbiquity

This makes visibility in search engines like Google critical for local service businesses like doctors, lawyers, accountants, and marketing agencies. Appearing at the top of the first page of Google’s search results drives a considerable amount of business for local service providers.

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Tech layoffs? Great companies are actively hiring marketing technology talent

chiefmartech

For my inaugural post in 2008 , I did a Google search for the phrase “director of marketing technology” It turned up 7,520 matches. So as a first-order effect, I believe the future for marketing technology and operations careers is incredibly bright. There are many splendid varieties of marketing technologists.

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Video Tech Company Leverages SEM to Drive Enterprise Leads

The Point

Started in 2008 as the world’s first open source video player, JW Player pioneered video on the Web and today has customers in 193 countries, ranging from Fortune 500 companies to individual bloggers. The company’s flagship product, JW Player, is live on more than 2 million sites with more than 1.3 billion unique monthly views.

SEM 222
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Content Marketing Is The Only Marketing Left

Marketing Insider Group

This is a quote from Seth Godin after hearing the definition of content marketing back in 2008: Content Marketing is all the marketing left! It is an over-simplification of the complexity of the modern world and how brands need to act in order to stay relevant. The term “real-time marketing” is a myth. Content is the fuel.

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Voice Search in Healthcare: What it Means for SEO

EMagine B2B Blog

Voice assistants, like Google Home, Amazon Alexa, Cortana, and Siri, provide the answers to more than one billion searches conducted per month. Voice search has grown 35x since 2008 and it is predicted that by 2020, 50% of all searches will be voice searches. The Emerging Role of Voice Search in Healthcare. Optimize Your Website.

SEO 59
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What Marketing Leaders Should Do NOW to Prepare for a (Possible) Recession

B2B Marketing Directions

A Google search yesterday using the term marketing in a recession produced more than 4 million results even when I limited the search to the past three months. For example, the "Great Recession of 2008-2009" is widely regarded as the worst economic downturn since the Great Depression of the 1930's.