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Search Engine Optimization core differences between 2008 and today

Leading Results Rambings

A core change of search engine optimization techniques between today and just a few years ago are the referred to “Panda” and “Penguin”- Apparently because no understanding of Google is complete without a trip to the zoo? I keep seeing “experts” talking about SEO today as it was in 2008.

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How to Survive the Next Google Algorithm Update

seo.co

At least, that was the latest count in 2018 when Google was still transparent about the changes. Webmasters always view Google updates with dread as all their hard work dissolved with just one snap. It means that your website is optimized and you employed SEO best practices for your content. Ten times per year?

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Optimizing for Bing & DuckDuckGo

Method and Metric

In the world of search engines, Google is the undisputed big kid on campus, boasting 89% of searches in North America. While it might be tempting to ignore these Davids to Google’s Goliath, we would urge you to think again. Generally less tech-savvy than their Google-favoring counterparts. Who uses Bing? 50% are female.

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Is Your Business Ready for Mobile-First Indexing?

Webbiquity

As more than 50% of people now conduct searches from smartphones, Google is moving to mobile-first indexing. Mobile-first indexing means that Google will use the mobile version of your website for indexing. Indexing happens when Google sends its robots to crawl your site. Its content should be crawlable by Google’s bots.

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Backfill your corporate history onto your blog for Google

Biznology

You won’t confuse your visitors or p**s off Google Search if you start posting historical newsletters, news items, press releases , product launches, and blog posts — as long as you’re honest. Google recognizes datestamps at an architectural level. Google Webmaster Tools Data Highlighter.

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How Your Local Service Business Can Soar with Google’s Algorithm Updates

Webbiquity

This makes visibility in search engines like Google critical for local service businesses like doctors, lawyers, accountants, and marketing agencies. Appearing at the top of the first page of Google’s search results drives a considerable amount of business for local service providers.

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Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

The digital marketing landscape looks totally different than it did in 2008 during the last crash. Imagine how brands could have responded to the 2008 recession with the same tools available today. Optimize the website experience. Across the board, 88% doubled down on digital. Set new objectives and KPIs. Embrace hybrid events.