Industrial Marketing Today

JUNE 29, 2010

One of the key findings from the study was that B2B marketers are realizing that developing brand awareness among their customers’ customers can capture a larger share of channel margins and build loyalty that can protect them against lower-priced competitors. Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Content Marketing Institute

SEPTEMBER 26, 2018

When I am asked by companies, I show them the website I worked on regarding content marketing and then search on Google for the keywords they rank for to show the value of content marketing. Specifically, in regard to capturing Google Home answers. Google provides most of its voice answers from the featured snippet (i.e.,

FAQ 96

FAQ Paid Search Agency Content Marketing Work Management 96

Single Grain

JULY 7, 2023

By examining past economic downturns, such as the Financial Crisis in 2008 , we can gain valuable insights into how businesses were affected and identify strategies to navigate potential economic challenges. Emphasizing Customer Retention: During an economic downturn, customer loyalty becomes increasingly vital.

Pricing 52

Pricing Price Work Management Terms and Conditions 52

Atomic Reach

JANUARY 3, 2019

From there he started his own consultancy in 2008 that grew from 40 cents in revenue to eventually working with Salesforce, IBM, Ford, LG, Coca-Cola, and Intel. For 15 years, Matt Heinz has worked to deliver measurable results for his employers as well as his clients related to revenue growth, product success, and customer loyalty.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

ClearVoice

JANUARY 29, 2024

The LEGO Ideas campaign , launched in 2008, invites LEGO enthusiasts to create original builds, which are showcased on the LEGO Ideas website. Building audience loyalty and trust Lululemon is a global brand known for prominently featuring customers on its website, social media pages, and even in-store displays.

Webinar Metrics 69

Webinar Metrics Ad Building Marketing & Strategy Content 69

Biznology

APRIL 18, 2013

Loyalty to media brands is on the wane. A 2008 study by Robert McChesney and John Nichols found that the ratio of public relations workers to journalists was 3.6 A 2008 study by Robert McChesney and John Nichols found that the ratio of public relations workers to journalists was 3.6

Paid Content 80

Paid Content Paid Search Agency Media B2B Thought Leadership 80

Conductor

OCTOBER 14, 2019

During the 2008 downturn, it really suffered. ” That really resonates with people, and that’s where you build up brand loyalty. Whenever I go over to a friend’s house, it’s always “Alexa, please do this,” or it’s a Siri, or a Google Home. I’m doing this for the benefit of you.”

Paid Content 15

Paid Content Paid Search Agency Advertising Agencies Work Management 15

Convince & Convert

JULY 14, 2010

A Google search of the phrase “social media ROI” provides 694,000 results (at least at this writing). I recently heard a poignant expression, “you are your Google results”. Now, Google creates perceptions and it is our job to engage the communities and instill what perceptions we want seen.

Social Media 134

Social Media Webinar Metrics Media Marketing & Strategy 134

Convince & Convert

SEPTEMBER 21, 2010

Awareness, Sales, or Loyalty? Or Loyalty for Nothing -> Acted once? Or Loyalty for Nothing -> Acted once? Or Loyalty for Nothing -> Acted once? August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. The elevator pitch is dead. What’s the Point? Don’t these collide?

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

APRIL 15, 2010

Content marketing is perhaps alone in its ability to be a successful endeavor at every phase of the customer lifecycle: When a potential customer is using Google to research new digital cameras, what is going to get them to a Kodak site? It builds brand loyalty like a gym membership. (I'm Smart, optimized content.

Paid Content 124

Paid Content Content Marketing Paid Search Agency Planning 124

Huptech Web

JULY 21, 2023

The Aberdeen Group: In 2008, the Aberdeen Group conducted a study that found that businesses with a user-friendly website saw a 20% increase in customer satisfaction, a 16% decrease in customer churn, and a 7% increase in sales. There is no need to be disheartened about the current structure of your website.

Lead Ranking 52

Lead Ranking Optimization Lead Scoring Conversion Rate 52

Online Marketing Institute

OCTOBER 1, 2010

Primary Vendors Most social networks offer integration features such as Facebook, LinkedIn, Google Myspace, and Twitter, see my complete matrix list (I worked with these vendors to create this list). Using basic online gamification solutions you can drive participation, engagement, loyalty and revenue.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Convince & Convert

AUGUST 10, 2010

You'd be lucky to find anything about Mr. Fux online even with a google search. You'd be lucky to find anything about Mr. Fux online even with a google search. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. And you wanna talk “online&# influence? All rights reserved.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Convince & Convert

JULY 28, 2010

Make sure you’re not just shopping who you think your competitors are, but also who Google says your competitors are, based on search engine results. There aren't any short cuts to adding value or adding to the conversation: it takes time, some creativity and dedication, but it is well worth it if valued in relationship and loyalty.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Convince & Convert

MAY 26, 2010

These services are in many ways would Twitter was originally, with another layer of loyalty and rewards built in. The metrics available on Facebook are in many ways better than you can get from Google Analytics. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 134

Social Media Media Paid Search Agency Video Marketing 134

Convince & Convert

APRIL 5, 2012

Me tweeting as the CEO of Argyle is very different than Larry Page tweeting as the CEO of Google. If you were to ask one of my employees about me tweeting versus asking a Google employee about Larry tweeting, and by the way I probably shouldn’t use myself and Larry Page in the same sentence. But they all sell their own merch.

Social Media 114

Social Media Advertising Agencies Twitter Paid Search Agency 114

Convince & Convert

JULY 22, 2010

However, if a firm focuses on building brand loyalty with a small subset of customers, they may find that it has an exponential impact. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. She is deeply curious, loves all things marketing and blogs less frequently than she would like at Stickystimuli.com.

Social Media 128

Social Media Media Paid Search Agency Webinar Metrics 128

SnapApp

APRIL 25, 2018

Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. Check out their biggest challenge as B2B tech marketers, their thoughts on the b2b tech landscape, and what they're most proud of. . Sonja Jacob. Asia Matos.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. Check out their biggest challenge as B2B tech marketers, their thoughts on the b2b tech landscape, and what they’re most proud of. Sonja Jacob.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Single Grain

JULY 31, 2019

According to the IAB Mobile Advertising and Revenue report for 2008 Q2, nearly three quarters of all Internet time (71%) is spent on a mobile device: So it’s no wonder that the mobile advertising spend now accounts for two-thirds of the overall digital spend. Loyalty program.

Mobile Advertising 100

Mobile Advertising Advertising Agencies Paid Search Agency Advertisements 100

Hubspot

JULY 29, 2013

If done right, a business blog on Tumblr can create some of the most intense brand loyalty and evangelism of any social medium,” says Catherine Balboni, a business development manager at Senior Financial Resources in Boston and an avid Tumblr user. Both involved Google. One happened in 2008. That’s why Yahoo agreed to pay $1.1

Blogger 28

Blogger Copyright DMCA Work Management 28

Convince & Convert

APRIL 22, 2010

If you’re considering “social media&# as a way to build loyalty among your existing customers, moving them from a relationship rooted in transactions to a symbiotic relationship anchored in advocacy, there are dual alternatives: 4. I’m not about to banish “social media&# from Convince & Convert.

Social Media 128

Social Media Paid Content Media Advertising Agencies 128

Convince & Convert

MARCH 16, 2010

And given that Facebook creates a backlash with their constant 'tweaks', maybe it's OK that people like the simplicity of Twitter – if Twitter stay true to what people enjoy about it, that seems like it would actually build more loyalty. I wish I could say the same for Google). Thanks for the thought-provoking post!

Social Media 124

Social Media Media Paid Content Webinar Metrics 124

Convince & Convert

APRIL 7, 2010

There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. Building brand loyalty: rewarding/recognizing customers who come in frequently and encouraging them to continue Foursquare and Gowalla are, in my opinion, focusing too much on this gaming aspect. That is troubling.

Analysis 150

Analysis Social Media Work Management Mobile Marketing 150

Convince & Convert

AUGUST 25, 2010

Because of the commerce potential (subscriptions, coupons) a Starbucks local ad network (possibly empowered by Yahoo’s sales force) might even be a revenue share, making it even more efficient for marketers than Google Adwords or Facebook ads. Experience=trust + loyalty, the formula is simple yet solving it takes work.

Paid Content 142

Paid Content Facebook Paid Search Agency Advertising Agencies 142

Martech

FEBRUARY 25, 2022

Marketers can build individually personalized content quickly through a drag-and-drop Email Builder, from scratch or from a template, execute and monitor all aspects of their campaign directly; helping boost engagement, loyalty and customer lifetime value. Act-On’s transactional event-triggered email solution (via Act-On).

Marketing Automation Services 121

Marketing Automation Services Enterprise Management Work Management Marketing Management 121

Convert

APRIL 18, 2022

The Consumer Protection from Unfair Trading Regulations 2008 (CPRs) is designed to prevent unfair practices such as withholding information, invoking FOMO, and aggressive practices that don’t allow consumers to make an informed purchase decision. Or customers are happy about discounts they receive through loyalty programs.

Pricing 52

Pricing Price Ethics Marketing & Strategy 52

Single Grain

DECEMBER 6, 2019

Ultimately, the primary goal of conversational marketing is to enhance the user experience through a feedback-driven model that fosters higher engagement and greater loyalty. Because people find video content more compelling, so Google pushes pages that include videos higher in the rankings. B) Google Lens. Home decor.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145

Convince & Convert

SEPTEMBER 20, 2010

Ultimately, I see Twitter (and even Facebook, largely) as being more impactful on loyalty and retention, than on net new revenue. Ultimately, I see Twitter (and even Facebook, largely) as being more impactful on loyalty and retention, than on net new revenue. HEY COMPANIES: GET YOURSELF A GOOGLE ALERT SET UP. link] jaybaer Yep.

Twitter 145

Twitter CRM Business Paid Search Agency 145