Marketing Insider Group

DECEMBER 21, 2020

The digital marketing landscape looks totally different than it did in 2008 during the last crash. Imagine how brands could have responded to the 2008 recession with the same tools available today. Shift from lead gen to customer retention. Across the board, 88% doubled down on digital. Set new objectives and KPIs.

Marketing Budget 352

Marketing Budget Marketing Budget Creation Budget Programs Research 352

Contently

MAY 13, 2019

So, I worked with my team to ramp up our content marketing machine and push out lead-gen campaigns that would appeal to our target audience. If you don’t have software like this, you can always use Google Forms. Learn your Google Analytics inside-out so that you can give your boss the full picture. Session duration?

Top of Funnel 131

Top of Funnel ROI Content Marketing Budget Programs 131

Hubspot

AUGUST 5, 2014

I majored in Marketing at Bentley University, but was jobless and discouraged post-graduation due to the 2008 market crash. My first project was building their financial model, but right after that I dove into marketing and built their customer acquisition and lead gen program, started to grow sales, and lower their customer acquisition cost.

Paid Content 28

Paid Content Work Management Marketing Management Paid Search Agency 28

Convince & Convert

AUGUST 18, 2010

There are free and inexpensive tools that do just about the same thing Google Analytics can do, except that GA also shows bounce rate. It's that until Google analytics develops a social media monitoring tool, they're left with using social media marketing in much the same way a kid plays jacks. They don’t care.

PR 160

PR Social Media Paid Content Media 160

Online Marketing Institute

JANUARY 4, 2011

In fact, Delivra has jumped more than 20 pages in Google search results for key phrases such as “email marketing&# since starting its concerted blogging and social media effort. And since last October, the team has seen a 70% increase in inbound leads. 3 Ways To Make The Most Of A Corporate Blog” – @flowtown [.] Warren, RI 02885.

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

Webbiquity

JANUARY 17, 2011

Well, about two-thirds (64%) of the traffic from third-party sites to video sources currently comes from Google, followed by Yahoo (11.9%), Facebook (4.3%), Bing (2.6%), and Twitter at 1.2%. 5% of Americans had heard of Twitter in 2008; that figure rose to 87% last year. Marketers Put More Lead Gen Budgets Online by eMarketer.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Vidyard

MAY 13, 2020

YouTube is the world’s second largest search engine and your YouTube videos can show in the largest one, Google. They’re the workhorse of YouTube—the atomic pieces of content that help you get found, attract an audience, and show up in Google searches. 80% of YouTube users say video helps them decide to purchase.

Youtube 158

Youtube Cost Per Thousand Marketing Automation Services Business 158