2008, Google and iProspect - B2B Marketing Zone

Shortening the Industrial Buy Cycle in 5 Simple Steps

Industrial Marketing Today

JUNE 8, 2010

My take: Use a keyword research tool like the free Google Keywords Research Tool to come up with a list of keywords and phrases based around the problems and solutions you discovered in step #1. Instead of guessing, develop a list of keywords and phrases that your target audience is actually using to search for solutions to their problems.

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Humans of Marketing: Cameron Muir

Conductor

OCTOBER 14, 2019

During the 2008 downturn, it really suffered. Then I moved on to iProspect, which is an agency that handles organic and paid search, as well as display advertising. I was with iProspect for about two years. And because I’m a nerd, I think about the way these devices are changing the way people are searching with Google.

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B2B Marketing Zone

Shortening the Industrial Buy Cycle in 5 Simple Steps

Humans of Marketing: Cameron Muir

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