Customer Experience Matrix

FEBRUARY 2, 2017

It’s a common pattern: several vendors proudly roll out new products they developed in secret, only to find they’re all very similar. It was purchased in 2008 by CSG International , a telecom customer communications specialist, and repurchased by the original management in 2014. So they come up with similar solutions.

Work Management 120

Work Management Marketing Management Ideal Customer Profiles Outgrow 120

Launch Marketing

SEPTEMBER 2, 2020

This can stem from inactive or incorrect contacts, mislabeled information, duplicates or other problems that can generate inaccurate and ineffective lists. One issue that can arise from an unkept B2B CRM is when potential leads are generated through channels that are not necessarily associated with the sales team.

B2B Sales 118

B2B Sales CRM Marketing Automation Services Marketing Management 118

Customer Experience Matrix

APRIL 5, 2009

As the industry matures, second-generation products are designed to improve on the original products, either by adding new capabilities or by delivering the same capabilities faster, easier or cheaper. This leads to more variety as vendors experiment with different approaches to a now-defined problem.

Demand Generation 120

Demand Generation Digital Asset Management Demand Marketing Management 120

Webbiquity

MARCH 24, 2015

As reported here previously, content marketing is nearly ubiquitous, with 93% of b2b marketers using content while 88% of business buyers say online content plays a major to moderate role in vendor selection. B2B companies that blog generate 67% more leads than those without blogs. Forbes ). • NewsCred ). • Rocket Post ). •

Business 100

Business Business Blogging Vendors Social Media 100

chiefmartech

JULY 30, 2022

But it’s only the churn rate of existing martech vendors that I have a dark prediction about. Second, the Dot-Com Bubble Burst in 2000 and The Great Recession in 2008 barely register as tiny dents in the upward slope of this mountain. I think that’s going to remain true for this generation and probably the next.

Budget Programs 132

Budget Programs Software Churn Rate Startups 132

Customer Experience Matrix

SEPTEMBER 28, 2011

The world clearly has more B2B marketing automation vendors than it needs – my master list of demand generation products includes two dozen. The major B2C marketing automation vendors -- IBM/Unica , Teradata/Aprimo , and SAS are more attuned to the enterprise market. Decision Software Inc.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Resource Management Marketing Management 120

ClickZ

JANUARY 29, 2020

As Acquia’s chief marketing officer, Lynne Capozzi oversees all global marketing functions including digital marketing, demand generation, operations, vertical strategy, analyst relations, content and corporate communications. I first joined Acquia in 2008, leaving in 2011 to run a non profit. I returned to Acquia in 2016.

Enterprise Management 70

Enterprise Management Work Management Marketing Management CMS Development 70

The Effective Marketer

JANUARY 11, 2010

This question on a recent LinkedIn discussion thread for the Technology Marketing Community reminded me of when, a couple years ago, I delivered a presentation at the 2008 MarketingSherpa Email Marketing Summit. Excel Template for vendor comparison: you can download and use my template as a starting point. Slides can be seen below.

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

Customer Experience Matrix

JULY 10, 2013

I only mention this because I’ve recently been looking at a lot of new (to me) vendors and haven’t been able to write about many of them. Optify was founded in 2008 and launched its original product, a search engine optimization (SEO) tool, about a year later. Distributed marketing also has its own pricing.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Zoominfo

FEBRUARY 28, 2018

Between 2008 and 2014, use of cloud-based CRM jumped from 12% to 87% ( source ). Social sellers generate 38% more new opportunities than traditional sellers. The reason for this is simple: Buyers don’t believe vendors have their best interests at heart, but rather, are too focused on pushing a sale.

Work Management 225

Work Management B2B Marketing Management B2B Sales 225

Valasys

FEBRUARY 12, 2019

It is vital that CRM vendors develop full CRM capabilities which allow users to access CRM from their smartphones and tablets. Time and time again, social media has proven to be a great lead generation tool. In 2008, only 12% CRMs operated via the cloud while 87% CRMs hosted on the cloud by 2018. Increase in mobile CRM.

CRM 56

CRM Marketing Management Lead Nurturing Marketing Automation Services 56

Customer Experience Matrix

NOVEMBER 19, 2010

The table below throws in a reasonable guess for 2008 as well. My records suggest the company had about 25 average employees in 2008, for $5 million in expenses. The company started selling in late February 2008 and my records show it ended that year with 120 clients. at the end of 2008 and dropped to 5.7 million total.

Marketo 120

Marketo Enterprise Management Marketing Automation Services Marketing Management 120

Hubspot

DECEMBER 13, 2022

In today’s climate, companies that aren’t adapting to online sales are missing out on a massive opportunity to better meet customer needs and generate more revenue while still cutting costs. The 2008 recession accelerated their inability to adapt to changing consumer demand -- and by 2010, they filed for bankruptcy.

Digital Transformation 59

Digital Transformation Hubspot eCommerce B2B Sales 59

Customer Experience Matrix

JULY 17, 2009

Summary: Right On Interactive's 5Buckets connects lists from external customer management systems with many types of output vendors (email, print, fax, text message, automated voice). 5Buckets isn’t actually a demand generation system, at least according to my usual definition. Now is a good time to remedy that.

Multi-Channel 120

Multi-Channel Marketing Automation Services Demand Generation Agencies Advertising Channels 120

Customer Experience Matrix

JULY 9, 2009

Summary: Over the past year, columnar analytical database vendor ParAccel has methodically proven its claims about speed, scalability and easy deployment. Their main claim to fame was a record-setting performance on the TPC-H benchmark, but even the significance of that was unclear since few vendors bother with the TPC process.

Enterprise Management 120

Enterprise Management Advertising Benchmark Vendors Paid Search Agency 120

Customer Experience Matrix

JANUARY 20, 2009

Note that none of listed categories included behavioral information such as email clickthroughs or Web page visits, which demand generation vendors make so much of. Still, to the extent that CRM systems can offer demand generation functions, there may be a more limited market for demand generation than the vendors expect.

Work Management 120

Work Management Marketing Management Demand Generation Agencies Lead Scoring 120

WebMarketCentral

JULY 20, 2009

Resources for starting a new business, ideas for naming that business, mistakes to avoid, lead generation strategies to embrace, how to apply some of Warren Buffet's wisdom to online marketing efforts.find all of that and more here in this final collection of the best posts on strategy and branding from the past year. What's in A Name?

Marketing & Strategy 20

Marketing & Strategy Brand Identity Branding Best Practices 20

Customer Experience Matrix

MARCH 22, 2010

The vendor has just officially launched its system, which should meet the needs of most mid-tier consumer marketers. In a post last week , I casually described ClickSquared as a vendor delivering multi-channel messages for external campaign management systems. This was not wholly accurate. Campaigns are based on business rules. .

Enterprise Management 120

Enterprise Management Work Management Marketing Management Multi-Channel 120

Lead Liaison

OCTOBER 31, 2017

The only good newsletter that I ever received was in 2008. to vendors (boring… congrats you made a bunch of money last quarter… I don’t care.) I’m not kidding. I won, and the rest is history. I remained a “fan” of that newsletter for about two years…mainly in hopes that I would see another offer hidden inside.

Newsletter 55

Newsletter Lead Liaison Marketing Automation Services Vendors 55

Customer Experience Matrix

JULY 16, 2009

Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. Even though the Techgrity deal is the first direct acquisition I recall of a social media monitoring system by a marketing automation vendor, it strikes me as an obvious step. Others are sure to follow.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

KoMarketing Associates

JANUARY 2, 2014

In late 2008, Google announced the release of their crawl error report in Webmaster Tools. When considering your B2B link building tactics, don’t forget regular discussions between business groups (or client/vendor relationships), which can lead to new information discovered, spurring new link building ideas. Final Thoughts.

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

JANUARY 2, 2014

In late 2008, Google announced the release of their crawl error report in Webmaster Tools. When considering your B2B link building tactics, don’t forget regular discussions between business groups (or client/vendor relationships), which can lead to new information discovered, spurring new link building ideas. Final Thoughts.

Link Building 120

Link Building Tactics Ad Building B2B 120

Versium

AUGUST 14, 2018

. “Further, most DMP audiences are select-based [rather than] custom generated from deep learning models or AI.” “There’s a strong need in the market for better lead generation,” observed Denis Pombriant, principal at Beagle Research Group. Increasingly, buyers don’t trust vendor reps.

Enterprise Management 40

Enterprise Management Marketing AI Work Management Marketing Management 40

Versium

AUGUST 14, 2018

. “Further, most DMP audiences are select-based [rather than] custom generated from deep learning models or AI.” “There’s a strong need in the market for better lead generation,” observed Denis Pombriant, principal at Beagle Research Group. Increasingly, buyers don’t trust vendor reps.

Enterprise Management 40

Enterprise Management Marketing AI Work Management Marketing Management 40

6sense

JULY 17, 2017

It was 2008 when small home-sharing start-up Airbnb came on the scene. In 2013, Forrester released a Forrester Wave report (aka Forrester’s evaluation of vendors in a software, hardware or services market) in the Identity and Access Management space for the cloud. Because they see how it can fuel lead generation and conversion.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Forrester 48

Industrial Marketing Today

SEPTEMBER 13, 2010

It is critical that your company be found early and often in the initial phases if you hope to make it to the short list of vendors who are asked to submit a RFQ. In this post, I’m going to focus on content for the early stages of the buy cycle.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Customer Experience Matrix

JULY 30, 2009

Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. Marketing automation vendors entering this market are essentially betting that they can make their systems powerful enough to be useful and easy enough for a small business to run. Hubspot has accepted this challenge.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Buzz Marketing for Technology

JULY 7, 2008

This entry was posted on Tuesday, June 24th, 2008 at 12:26 pm and is filed under Uncategorized. On June 24th, 2008, Josh Ledgard said: I agree completely. Too many people come to Telligent, as a platform vendor (yes, we have multiple extensibility points and workflow definitions), and say they “Want Facebook&# for thier website.

Social Media 100

Social Media Communities Wiki Work Management 100

The Effective Marketer

OCTOBER 14, 2010

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

Planning 100

Planning Work Management B2B Marketing Marketing Management 100

Zoominfo

DECEMBER 19, 2018

Not only does Marketing for Travel Agents offer the best tips and tricks for generating more business, but they also abide by a unique and compassionate mission statement. For vendors, we help connect them with their ideal audience, and grow their customer base. Featured Video: Lead Generation Strategies: Risks Involved.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Adobe Experience Cloud Blog

FEBRUARY 28, 2013

Trend #2: The 2008 recession permanently altered how companies approach revenue generation and measurement. No business completely escaped the impact of the economy in 2008. Attempts to implement such massive processes without the right systems quickly create colossal messes and lost opportunities.

Marketing Automation Services 48

Marketing Automation Services Work Management Marketing Management Marketing Automation 48

Adobe Experience Cloud Blog

OCTOBER 4, 2011

Specifically the convergence of branding and demand generation. This leads to 2008 with the emergence of social media. Tracking a few keywords can provide a vendor with valuable insight into what factors various buyers are weighing the heaviest in their decision-making process. Enter the recession. You’ve heard it before.

Demand 48

Demand Brand Identity Branding Demand Generation 48

Customer Experience Matrix

OCTOBER 10, 2009

I’d like to claim I do this through deep research and brilliant insights into user needs, but, in fact, I generally start with the features in the existing systems. This runs the risk of missing some critical requirement that no vendor has yet uncovered, but it saves a ton of work. Price details are published on the vendor’s Web site.

Business 120

Business Aggregators Vendors Pricing 120

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

JULY 29, 2010

That was one of the key findings of the “2010 Lead Generation Marketing ROI Study” by the Lenskold Group. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Zoominfo

OCTOBER 5, 2021

Not only does Marketing for Travel Agents offer the best tips and tricks for generating more business, but they also abide by a unique and compassionate mission statement. For vendors, we help connect them with their ideal audience, and grow their customer base. Featured Video: Lead Generation Strategies: Risks Involved.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Content Marketing Institute

DECEMBER 5, 2017

Widen’s consistent delivery of high quality educational content builds trust and respect, and creates an affiliation deeper than simply using a tool from a software vendor,” adds Jake Athey, vice president of marketing.@WidenEnterprise’s WidenEnterprise’s high quality content builds trust and respect with prospects and customers.

Class 103

Class Digital Asset Management Education Webinar Metrics 103