KoMarketing Associates

JANUARY 2, 2014

The bottom line is: Tactics designed for building links solely for SEO performance and minimal user benefit are being increasingly identified and devalued in Google’s search ranking algorithm. In late 2008, Google announced the release of their crawl error report in Webmaster Tools. 404 Inbound Link Cleanup. SocialMention.

Link Building 120

Link Building Tactics Ad Building B2B 120

Hubspot

FEBRUARY 23, 2017

While many people will recall it being Facebook or Twitter, others might remember some of the earlier, less popular social networks. This was the first social platform that allowed users to create and curate profiles and laid the groundwork for online networking. At its peak, Friendster had roughly 115 million users around the world.

Social Networks 100

Social Networks Social Media Network Marketing Facebook 100

Buzz Marketing for Technology

JUNE 27, 2008

millennial generation. user generated content. user interface. Wiki tools. Jun 26, 2008 0. Jun 25, 2008 0. Luis Suarez posed an excellent running summary of my talk this morning on Twitter. Jun 25, 2008 0. knowledge management. laptop stolen. left brain. Mac OS X Leopard. matt mullenweg.

Wiki 100

Wiki Enterprise Management Web 2.0 Work Management 100

Oktopost

APRIL 4, 2019

The 2008 financial crisis led to a significant loss of audience trust in the financial sector. Internet users are savvier than ever. The methodology of the campaign was to distribute identical content across LinkedIn, Facebook, and Twitter. For some industries, the challenge goes beyond merely standing out from the crowd.

Work Management 96

Work Management Service Webinar Metrics Thought Leadership 96

Litmus

APRIL 1, 2021

To take things a bit further, we asked our community on Twitter to share the first email campaign they ever sent (thanks #EmailGeeks!). I designed this in photoshop in 2008, at my very first graphic design internship. “The buttons and lengthy preheader text. Garish buttons. Before bulletproof buttons , there were buttons of all kinds.

Design 66

Design Trends Mobile Marketing Email Campaigns 66

Customer Experience Matrix

JULY 30, 2009

Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. Yesterday’s post described one strategy to sell marketing automation to small businesses: provide a specific, turnkey service that requires virtually no skill or effort from the user.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

SnapApp

AUGUST 24, 2017

The new millennium brought a world of change for marketers as the internet became a more versatile tool. . “In Before the internet became what it is today, for marketers, it was new – and there were a lot of unanswered questions about how effective it was as a marketing tool. . Let’s take a look back at how far we’ve come. .

Lead Ranking 54

Lead Ranking Paid Search Agency Work Management Advertising Mediums 54

Buzz Marketing for Technology

JULY 7, 2008

Here are some random thoughts from a collection of these experiences and feedback from conference speeches: 1) Features are NOT user experiences: Warning…if you ask someone about desired user experience and they say wiki or forum, you have work to do. I think the same is true for the bevy of social tools. Upcoming Events.

Social Media 100

Social Media Communities Wiki Work Management 100

SpotMe Blog

JUNE 13, 2023

Technology and Innovation A top pharma event management company will utilize the latest technology and tools to enhance your event. Relevant experience will ensure they can anticipate challenges and execute flawlessly. SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Online Marketing Institute

JULY 31, 2012

Lead Generation. 2008 FOLIO Award Winners. Top Social Media Measurement and Tracking Tools. While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. Tool: Radian6 (Salesforce) URL: Radian6.com Audience Development. Assn/Non-Profit.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Industrial Marketing Today

OCTOBER 2, 2010

They are combining video, audio and sophisticated tracking tools to deliver email campaigns with highly customized messages that engage prospects in their preferred format and measure interactions beyond just open and click-thru rates and well into website behavior. Are you targeting final decision makers, users and/or influencers?

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Buzz Marketing for Technology

JUNE 27, 2008

It is the younger generation that Tom mentions as possible change agents who use web 2.0 tools like blogs to manage their personal knowledge so it will be an easier step for them to manage their personal business knowledge in a similar way. Supernova 2008 - Interview with Umair Haque. April 2008. March 2008.

Enterprise Management 100

Enterprise Management Work Management Paid Content Marketing Management 100

Ambal's Amusings

OCTOBER 15, 2009

Brian Carroll's blog B2B Lead Generation Blog. Brian Carroll's book Lead Generation for the Complex Sale. B2B Lead Generation Benchmark Study 2009. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Blog Marketing Interactions Twitter Ardath421. Get Content.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

The ROI Guy

JANUARY 17, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Industrial Marketing Today

AUGUST 20, 2010

You need to move beyond the free Google Custom Search tool for websites. Make sure your primary navigation and site pages conform to a familiar user interface. Anything you can do to help them find the right information quicker will score big with engineers. Engineers are creatures of habit.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Ranking 60

Online Marketing Institute

AUGUST 14, 2011

Being a new tool set, there’s a lot of experimentation and it’s important to see what will actually make a change, It’s a very difficult medium to track, unlike transactional advertising, social engagement is hard to tie to point of sale or conversion. Why are social analytics so important? Will send you a ping.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Go Beyond SEO

AUGUST 19, 2015

Simply posting to social platforms without a goal is so 2008 – in order to be successful now and in the future, outlining your social media marketing plan is key. Promote it heavily with graphics of adorable puppies and dogs on Facebook, Twitter, Google+ and Pinterest to generate awareness and grab the attention of your fans.

Planning 74

Planning Social Media Marketing Plans Social Marketing 74

Paul Gillin

JUNE 17, 2010

In 2008, about 100 people visited the site every day. Those sales are generated by the affinity that the staff has developed with these key corporate customers. In the early days of Twitter, the Dell TechCenter staff had set up a common Twitter account as a secondary channel of communication.

Enterprise Management 50

Enterprise Management B2B Marketing Rules B to B 50

Hubspot

APRIL 20, 2016

So how can marketers take advantage of this increasingly mainstream tool? Life on Instagram, Twitter and Facebook, for example, tends to be more about the rush of scoring likes and comments. Many Instagram and Facebook users even view these things as a barometer of popularity and self-worth. The Scoop on Snapchat.

Classified Ads 28

Classified Ads Advertising Agencies User-Generated Content Social Media 28

Convince & Convert

AUGUST 19, 2010

Virality, Quick and Easy Once the stories are approved and posted on the blog, RESMARK automatically triggers another email, notifying the author and asking them to share the story on Facebook, Twitter, and elsewhere. How to use customer-generated content to increase sales. How to use customer-generated content to increase sales.

Social Media 140

Social Media Media Webinar Metrics Marketing & Strategy 140

Convince & Convert

FEBRUARY 11, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store?

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Online Marketing Institute

MARCH 13, 2011

Last week, his company released a tool, called Demandbase Stream, that aims to answer this question. Applications such as Salesforce.com already let sales staff keep track of existing customers or potential customers, but Demandbase Stream falls into a newer category of tools designed to help them find new customers in the first place.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Buzz Marketing for Technology

SEPTEMBER 22, 2008

Post to Twitter. More by user. ® As knowledge workers we need practical skills, methods and tools that will improve our effectiveness and help us stay on top of our game. ® Bridging the gap between research on what is happening in the workplace and what is happening in schools (generational?) © 2008 SlideShare Inc.

Work Management 100

Work Management DMCA Ning Privacy Policies 100

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. Too often, the humanization part gets overlooked in an effort to create a “user-generated video contest widget that we’ll launch on Facebook with support from Ustream.&# It’s not hard, it’s complicated.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) Among other stuff.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Convince & Convert

SEPTEMBER 14, 2010

We have many good tools at our disposal right now we could be putting to use. Adding a Twitter field to your contact records is only a start. To do so efficiently requires a good database solution and marketing automation and filtration tools that incorporate social media intrinsically.

Social Media 123

Social Media Work Management Marketing Management Media 123

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Hubspot

SEPTEMBER 10, 2015

The process begins by following several strategic areas: User Experience. You need a user experience that is as ubiquitous as your customers. How can you share a compelling advertising offer without disrupting your core user experience? Personalization tools can help. You’d never know. Otherwise, they’ll bounce.

Cost Per Thousand 28

Cost Per Thousand Cost per Acquisition Cost per Lead Cost Per Click 28

Convince & Convert

APRIL 28, 2010

million followers on Twitter? In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. Fly more miles, get priority seating on an airline.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

SEPTEMBER 20, 2010

Linkedin Groups vs. Twitter. Twitter is even narrower at 36% – 46%. Whether you’re spending millions per year on marketing, or less than $50,000, your proclivity toward being active on Facebook, Twitter, Linkedin and YouTube is strikingly similar. Private brand communities vs. Facebook. Podcasts vs. YouTube.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Adobe Experience Cloud Blog

APRIL 25, 2017

You need to give your whole organization the tools, training, and content to engage with your customers. Neisser authored The CMO’s Periodic Table, which originated from a content marketing and social media strategy he created to boost his company during a tough time in 2008. Penny Wilson. “ Click through rate? Deliverability rate?”.

Paid Search Agency 113

Paid Search Agency Marketo Marketing Budget Planning 113

Buzz Marketing for Technology

OCTOBER 11, 2008

Knowledge, Skills and Tools for the Learning 2.0 LEARNING TOOLS DIRECTORY. TOP 10 TOOLS LISTS. NEW TOOLS FOR LEARNING CLUB. LEARNING PROFESSIONALS ON TWITTER. discuss the use of 25 free tools for education or. tools, websites and other resources in school. WRITING & SPEAKING. CONSULTANCY.

Social Networks 100

Social Networks Ning Web 2.0 Education 100

Martech Advisor

DECEMBER 6, 2019

This means, from 2004 to 2008, for 4 years, the company focused on user acquisition because they knew that once they have enough users advertising on their platform, the net CLV for each customer will be much higher in the long term. Why should you care about Customer Lifetime Value (CLV)? The 4 Key Benefits.

Lead Ranking 59

Lead Ranking Advertising Benchmark Lead Scoring Examples 59

Adobe Experience Cloud Blog

FEBRUARY 17, 2011

Second only to Google, YouTube has rapidly emerged as an easy-to-use and reliable search tool; it overtook Yahoo as the second largest search engine in 2008 and is now the fastest-growing media platform in history. Interested in demand generation best practices and Napa Valley wineries? Take YouTube, for example. No problem.

Top of Funnel 48

Top of Funnel B2B Sales Video Marketing B2B Marketing 48

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

Hubspot

SEPTEMBER 7, 2010

Increasing reach on the web has long meant increasing the size of a company’s email marketing database, and email is a hugely important tool for online marketers to help drive leads and sales. These notifications appear like text messages on the phone and alert the user to a change or action that has happened within the app.

Opt-in 28

Opt-in Top of Funnel Opt-out Marketing Budget 28

Hubspot

DECEMBER 30, 2011

AddThis - AddThis is a social bookmarking service that provides a code users can put on their websites so that when people visit that site, they have the option to share via Facebook, Twitter, etc. An example of this is the Twitter API. Users can share and watch videos from a variety of online videos sources for free.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28