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Ask a Content Strategist: How Can Sales Enablement Drive Content Marketing ROI?

Contently

That means if you have a goal of closing 15 deals a quarter, you need to generate 100 opportunities. With that 15 percent opp-to-win rate, you’re now going to have to generate 133 opportunities to close enough deals. Say you’re a B2B software company, and you close 15 percent of all inbound opportunities. Opportunities.

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The state of B2B e-commerce in Australia & New Zealand

Sana Commerce

The 2008 financial crisis didn’t affect Australia and while it continued to grow, other countries suffered from the crisis. Who generates more income in ANZ: retail or wholesale? It’s a common misconception that the retail industry generates more money than wholesale. Differences between Australia and New Zealand.

B2B 52
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5 Marketing Pivots We Can Only Admire

DemandBase

Since the turn of the century, namely 2001 and 2008, we’ve had to figure out new realities and reinvent the way we go to market during economic downturns. We did this all while striking the right balance between being helpful and supportive, and generating revenue. How’s that for closed-loop advertising?

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Wirearchy :: I'll Do It My Way - The Mass Customization of Knowledge Work

Buzz Marketing for Technology

February 2008. April 2008. March 2008. February 2008. January 2008. on Tue 05 Feb 2008 07:09 PM PST | Permanent Link. a wide range of individual working / learning styles, combined in collaborative networks, generating a continuous flow of the necessary results. Supernova 2008. This Month.

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Education as a Marketing Strategy: 8 Brands Doing Online Classes and More

Content Marketing Institute

Through the educational portal, the company offers everything from free webinars to three-day paid live training courses. Schneider has earned its place as an energy industry thought leader, while generating direct revenue, brand affinity, and leads via its Energy University. Ultimate Planning Checklist for Successful Webinars.

Class 103
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Financial Brands Are Winning Millennial Audiences Through Ethics and Education

Content Standard

Having grown up watching a number of financial crises—from market crashes and banking scandals to the great recession of 2008—many millennials have developed a strong distrust of large, established financial institutions and advisory groups. The second key component to understand here is institutional distrust. Recommended for you.

Ethics 46
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Intranet Blog :: E-mail fatigue

Buzz Marketing for Technology

Furthermore, as a new generation of employees enter the workforce, more employees will begin to demand social media tools such as social networking sites. Another portal bites the dust. Governance. Human Resources. Information Architecture. Internal Communications. Intranet 2.0. Knowledge Management. Multimedia. Technology Vendors.