Ask a Content Strategist: How Can Sales Enablement Drive Content Marketing ROI?
Contently
MAY 13, 2019
That means if you have a goal of closing 15 deals a quarter, you need to generate 100 opportunities. With that 15 percent opp-to-win rate, you’re now going to have to generate 133 opportunities to close enough deals. Say you’re a B2B software company, and you close 15 percent of all inbound opportunities. Opportunities.
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