The Recession is Here - Time to Become an Eco-Marketer
Anything Goes Marketing
NOVEMBER 16, 2008
When I say that you should become an eco-marketer, I don't mean that you should add some corny green recycle image to your website (who would do that?) or support a "Save the Whales" campaign. Although I'm a big supporter of environmental issues and started my career running an environmental organization , I would like to focus on eco-marketing in terms of demand creation. Chad H.
How To Create A Know-It-All Company - CIO.com - Business Technology Leadership
Buzz Marketing for Technology
JUNE 27, 2008
Webcasts |. Marketing IT. To combat this, Brad DeLong, CIO for Orix Capital Markets (a division of Orix USA), seeks out the people he calls the groups "emotional leaders.". WEBCASTS. Salesforce for Google Apps Webcast. Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library. IBM Using Chocolate to Capture African Market. Search Engine Marketing. Forrester Wave: Service Desk Management Tools, Q2 2008. LIVE Webcast - The Mainframe is Dead.Long Live the Mainframe? Blogs |.
New B2B Research on Lead Generation through Web 2.0 Media
DECEMBER 1, 2008
Today we released the results from our latest research on B2B lead generation. The goal of our survey of close to 250 B2B marketers was to address two pivotal and practical questions specific to lead generation: What online marketing tools are B2B marketers using for lead generation How are online inquiries converted into offline, sales-ready leads? We asked the B2B marketers if a select number of online media tools were being deployed in lead generation programs. tools are not as popular for lead generation as Web 1.0 type tools.
The Human Touch of Lead Nurturing/Marketing Automation
B2B Lead Generation Blog
MAY 27, 2008
I participated in a webcast and podcast combo on the adding the human touch to marketing automation as part of the Marketing Mastery Series sponsored by Eloqua , MarketingExperiments and ON24. Steve Gershik VP of Marketing Innovation for Eloqua and the Innovative Marketer Blog interviewed me for his podcast on the subject of lead generation. During the interview we talk about lead nurturing and how marketers can add the human touch to B2B lead generation programs. You can watch the webinar recording here.
The 8 Layers of a B2B Web Marketing Plan
OCTOBER 8, 2008
One way to think about designing a B2B technology web marketing plan is as a series of layers, like an onion. Small companies and start-ups with modest budgets will focus most of their efforts on the inner layers or rings, which are primarily designed for lead generation. Starting from the center and working out, a phased web marketing plan can be developed: Layer 1. Level 3.
Best of 2008: Cool Web Tools, Part 3
SEPTEMBER 14, 2009
64 B2B Marketing Tools and Resources by Modern B2B Marketing In one of the most underrated posts of last year, Jon Miller provides links to more than 60 tools and information resources including blog posts, white papers, analyst reports, webcasts, podcasts, ebooks and articles on topics ranging from lead scoring and nurturing to marketing ROI and social media tools.
The Ultimate Glossary: 120 Social Media Marketing Terms Explained
DECEMBER 30, 2011
Thus, while we're all learning about social media and inbound marketing as well as teaching others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. And for even more inbound marketing-related terms and definitions, check out The Ultimate Inbound Marketing Glossary. Example: yourblogname.blogspot.com.
5 Proven Strategies for B2B Social Media Marketing
NOVEMBER 8, 2010
Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : 3 Tips for Maximizing Engagement With Facebook “Likes and Shares November 4, 2010 Erica Swallow View Comments 5 Proven Strategies for B2B Social Media Marketing email share email share Do you like this story? The B2B Social Media Marketing Series is supported by IDG Enterprise. Book Market Surges to $1 Billion [R. Learn more.
5 Proven Strategies for B2B Social Media Marketing
NOVEMBER 4, 2010
Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : Skype Group Video Calling Comes to Mac November 4, 2010 Erica Swallow View Comments 5 Proven Strategies for B2B Social Media Marketing email share email share Do you like this story? The B2B Social Media Marketing Series is supported by IDG Enterprise. Let us know how your brand uses social media for B2B marketing in the comments below. 1.
28 Awesome B2B Social Media Statistics
Social Media B2B
AUGUST 4, 2010
More than half (53.5%) of marketers surveyed said they currently use social media as part of their marketing strategy. This is up from 2009, when 45.0% of marketers said they used social media for marketing. Forecasts : Annual growth in US B2B online marketing spend is forecast at 8% in 2010 and is set to reach 14% by 2012. B2B advertising spend on social media and lead generation sites is forecast to grow at an annualized rate of 21% and 17% respectively to 2013. Online accounted for 7% of the B2B marketing mix in 2008. Source ).
The Ultimate Glossary: 101 Social Media Marketing Terms Explained
JUNE 23, 2010
As we all learn about social media and inbound marketing and we teach others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. hope that you will pass this blog post along to others in your organization and maybe even print it out to have on hand when others have questions related to social media marketing.
Lead Generation Takes Precedence in the Downturn
FEBRUARY 19, 2009
In response to a substantial drop in technology spending, B2B marketers will cut budgets and re-jig their media mix. This was one of the main conclusions drawn from the recent BtoB webinar: Outlook 2009: Marketing Priorities and Plans. The webinar featured Kate Maddox, Senior Reporter, BtoB Magazine , Rich Vancil , VP Executive Advisory Group at IDC , Mark Wilson, VP Corporate Marketing at Sybase and Mark Gambill , CMO at CDW Rich Vancil spoke to some preliminary results compiled from a recent survey of 36 tech marketing vendors.
DECEMBER 7, 2007
About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. Host Albert Maruggi weaves his 25 years of marketing and PR experience across business, technology and national public affairs in interviews with newsmakers, authors and business leaders. What should I do? link] I’ll live blog it here. Now what?
5 Steps for Crafting an Effective B2B SEO Blogging Strategy
APRIL 4, 2011
Real-Time Activity Stream 5 Steps for Crafting an Effective B2B SEO Blogging Strategy Derek Edmond | Mar 4, 2011 | 0 Comments Search engine marketers frequently recommend blogging as a tactic for achieving search engine optimization ( SEO ) goals. While writers were quick to identify how millennials (ages 18 to 33) are moving away from blogs, most older generations were gravitating to them.
B2B Lead Generation Blog: Improve your online sales lead tracking
B2B Lead Generation Blog
JANUARY 19, 2006
B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Positioning: How To Test, Validate, And Bring Your Idea To Market
DECEMBER 17, 2007
About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. Host Albert Maruggi weaves his 25 years of marketing and PR experience across business, technology and national public affairs in interviews with newsmakers, authors and business leaders. Hopefully all will see more of us in 2008!! Paul charity.
List Building: A Pillar of Effective Teleprospecting
Sales Prospecting Perspectives
APRIL 8, 2010
As spoken about in my webcast , before you start your calling efforts, you need to establish who your target market is, develop a strong value statement, and develop a list of contacts to call. List generation is one of the more crucial parts to receiving immediate success from your teleprospecting campaign. More often than not, we are asked to generate our own list of contacts. Before I get started, there are three areas that I use to seek out contacts; one is our own database, and the others are two list generating websites, NetProspex and Jigsaw.
Web Inquiry Management: Interview with Mike Wallen
Sales Lead Insights
NOVEMBER 11, 2009
This is one of a series of occasional interviews with top practitioners on topics of interest to B2B lead generation, marketing and new business development professionals. My guest is Mike Wallen , CEO of The Lead Dogs , a B2B lead development company that provides sales lead generation, telemarketing and telesales services. Someone who completes a form may have gotten to the site as a result of a marketing campaign, online searches, social media activities or a word-of-mouth referral. What is the main thing you want those responsible for B2B lead generation to know?
The New World of Member Engagement – Webinar Series
OCTOBER 10, 2012
On this webcast, Eric will share some of the challenges Circle participants are facing, as well as some of the solutions they have identified through their discussions. Managing Multi-Generational Communications. Generation Y prefers to communicate through mobile or social media and you want to capture them for the future of your association. About Eric Lanke, CAE. Peggy M.