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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.)

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Converting B2B Leads Through Social Content: 3 Keys to Success

NuSpark Consulting

Let’s say you have some great lead generating content pieces. Research from 2008 indicates that people only read about 20% of the text on an average web page. For more on analytics, check out Paul Mosenson’s latest e-book, Measuring Lead Generation with Google Analytics. Measure Everything.

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. Discover the answers to all of these questions and more here in more than 40 of the best resources for social media and marketing stats, facts and research of the past year.

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Capture Website Visitors To Know Who Has Been Visiting - They Might Be Qualified Leads

Online Marketing Institute

ReadyContacts is a provider of role-based contact lists for targeted demand generation campaigns. Are you investing enough in Sales Research? Website lead capturing for building marketing data has been right at the forefront of most marketers strategy to build in inbound leads this year. Do You Know Them?