Your B2B Marketing Budget Playbook for 2021 Success [Research]
Marketing Insider Group
DECEMBER 21, 2020
Neglecting customer retention to focus on lead generation. According to that piece of research , marketers expected to cut their events budget and relocate the funds to other digital avenues like content, webinars, social media, and online events. Virtual events and webinars (52%). Impersonal ads and digital experiences.
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