SpotMe Blog

FEBRUARY 2, 2022

As you use this virtual event platform comparison guide, you may consider the needs of your users. Attending a regular company town hall vs. attending a user conference is not the same experience. Attending a regular company town hall vs. attending a user conference is not the same experience. Needs are going to be different.

Comparison 52

Comparison Marketing Automation Services Enterprise Management Webcast 52

ClickZ

JANUARY 29, 2020

30-second summary: These days, marketing organizations are operating less on gut instinct and more on data-driven insights. Marketers have tools in the stack to look at what’s working and what’s not working. The most savvy and sophisticated marketers today are thinking beyond websites.

Enterprise Management 70

Enterprise Management Work Management Marketing Management CMS Development 70

The Lead Agency

OCTOBER 4, 2017

Machine learning is the future of marketing, but what can you do today to apply it and get an edge over your competitors? Before we find out how marketers are applying machine learning in 2017, let us, first of all, dispel some myths and misunderstandings regarding artificial intelligence, machine learning and deep learning.

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

SmartBug Media

SEPTEMBER 27, 2019

Around 2004, a new beast entered the ring that goes by the name of podcasting—a free open mic medium that allows users to access digital audio files from the internet, download them to their computer or mobile device, and listen at their leisure. As a marketing professional, you may be asking yourself which is better: blogging or podcasting?

Buyer Personas 72

Buyer Personas Marketing & Strategy Advertising Mediums Hubspot 72

Hubspot

JUNE 22, 2020

We founded HubSpot in 2006 and created Website Grader in 2008 because we believed that the inbound methodology — building meaningful, lasting relationships with prospects and customers — was not only a more effective way to grow a business, it was the right way to grow a business. It’s one of the most important assets to your business.

Marketing Websites 68

Marketing Websites CMS Development Advertising Benchmark Mobile Marketing 68

Webbiquity

AUGUST 26, 2014

So the question is–are there things that today’s B2B marketers can learn from history, specifically, the tremendous success of Facebook and the rise, fall and possible resurrection of Myspace? How can the respective histories and behaviors of these two companies inform the best practices for B2B marketers? My answer is certainly–yes!

Paid Search Agency 100

Paid Search Agency Ads B2B B2B Thought Leadership 100

KoMarketing Associates

JANUARY 2, 2014

But the mechanisms by which inbound links are acquired and valued in association with Google’s search ranking algorithm are changing rapidly. It’s surprising how little awareness B2B marketers have of this relatively simple tactic for recovering inbound links. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives.

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

JANUARY 2, 2014

But the mechanisms by which inbound links are acquired and valued in association with Google’s search ranking algorithm are changing rapidly. It’s surprising how little awareness B2B marketers have of this relatively simple tactic for recovering inbound links. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives.

Link Building 120

Link Building Tactics Ad Building B2B 120

Customer Experience Matrix

JULY 30, 2009

Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. Yesterday’s post described one strategy to sell marketing automation to small businesses: provide a specific, turnkey service that requires virtually no skill or effort from the user.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Marketing Insider Group

AUGUST 20, 2013

In an attempt to tell that story, I have covered the future of marketing and now I’m looking for the best quotes, studies and predictions on the future of business. They lean on User-Generated Experiences for purchase decisions. Billion smartphone users vs. 5 Billion mobile users worldwide.

Business 100

Business Peer-to-peer Mobile Advertising Internet Marketing 100

B2B Marketing Traction

DECEMBER 13, 2011

80% of Twitter users have fewer than ten followers says Techcrunch. According to a Technorati study in 2008 , the blog abandonment rate is over 90%. Because social media – if done right – can generate conversation about you and traffic to your website. So why do this social media thing?

Social Media 100

Social Media Media Linkedin Twitter 100

Hubspot

FEBRUARY 23, 2017

One of the first versions of a modern social network, where users could create profiles and interact with one another, is Classmates.com , which launched in 1995 and allowed users to network and share messages and photos with their childhood and college classmates. At its peak, Friendster had roughly 115 million users around the world.

Social Networks 100

Social Networks Social Media Network Marketing Facebook 100

Litmus

APRIL 1, 2021

The email marketing channel continues to bring staggeringly high returns, with an ROI of 36:1. Despite being “ the most sort-of ” decade of all time, major advancements did take place with email marketing. This set the stage for email marketing as we know it today. 2013 – Google introduces tabs within Gmail.

Design 66

Design Trends Mobile Marketing Email Campaigns 66

Industrial Marketing Today

JUNE 29, 2010

Most CEOs of manufacturing, engineering and technical companies do not believe in the value of brand building and consider it the domain of consumer marketing (B2C). Branding is an expense item like the rest of marketing. Yes, GE and Microsoft sell directly to end-users but they are primarily B2B companies. Definitely not.”

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Buzz Marketing for Technology

JUNE 27, 2008

Google Sites. millennial generation. user generated content. user interface. Jun 26, 2008 0. Jun 25, 2008 0. Jun 25, 2008 0. EDUCAUSE2006. encyclopedia. enterprise 2.0. Enterprise 2.0 conference. Enterprise Wiki. FASTForward '08. Federal Budget. friday flux. Gilbane Report. global city.

Wiki 100

Wiki Enterprise Management Web 2.0 Work Management 100

Industrial Marketing Today

AUGUST 20, 2010

Having worked closely with many manufacturers and companies from the industrial sector, I have learned several valuable lessons about what works when it comes to marketing to engineers and technical buyers. You need to move beyond the free Google Custom Search tool for websites. I should know — I am an engineer too.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Buzz Marketing for Technology

JULY 24, 2008

Thursday, June 5, 2008. As a result, many of the features are learned (just like using google) with tips that others have figured out. As a result, many of the features are learned (just like using google) with tips that others have figured out. This is one aspect of the new generation that is different than the old.

Web 2.0 100

Web 2.0 Wiki Long Tail Marketing Blogger 100

Customer Experience Matrix

JULY 16, 2009

Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. Users can also add their own feeds to search. Others are sure to follow.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Buzz Marketing for Technology

JUNE 27, 2008

February 2008. April 2008. March 2008. February 2008. January 2008. User name: Password: Remember me. on Tue 05 Feb 2008 07:09 PM PST | Permanent Link. from the markets and the customers inwards. on Thu 07 Feb 2008 04:53 AM PST | Permanent Link. This Month. Month Archive. December 2007.

Peer-to-peer 100

Peer-to-peer Ideal Customer Profiles Lead Ranking Network Marketing 100

Buzz Marketing for Technology

JULY 7, 2008

Here are some random thoughts from a collection of these experiences and feedback from conference speeches: 1) Features are NOT user experiences: Warning…if you ask someone about desired user experience and they say wiki or forum, you have work to do. Upcoming Events. Lots of diverse versions of this.

Social Media 100

Social Media Communities Wiki Work Management 100

Buzz Marketing for Technology

JUNE 27, 2008

January 16, 2008. The next generation of college students, more wired than any other, might not be as good at Internet research as you may think. It says library resources should be more unified with Internet tools like Google, and adapt to the changing ways younger generations gather information. Stay tuned! —FWH.

Copyright 100

Copyright Peer-to-peer Privacy Policies RSS 100

WebMarketCentral

AUGUST 17, 2009

How can you generate more clicks even when your site isn't in one of the top three spots in search results? StumbleUpon and Digg) is "spiky" and doesn't convert well, but supports SEO through the links generated. Google’s Top Search Engine Ranking Factors by Green Marketing 2.0 Social traffic (e.g.

SEO 20

SEO Best Practices Adwords Copywriting 20

Industrial Marketing Today

JULY 23, 2010

I’m sure you’ve read many times that engineers hate marketing/marketers and they want only the facts. It takes extensive knowledge, expertise, experience and a lot of detailed work in order for your website to be ranked high for specific keywords and phrases in Google and other major search engines. And yes, it does cost money.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Convince & Convert

FEBRUARY 7, 2012

Arnie Kuenn is the president of Vertical Measures, a search, social & content marketing company . Moving Your Business Forward Through the Convergence of Search, Social & Content Marketing. Answer sites offer users the capability to be both the inquisitor and the expert. Because of its popularity, during the 2008 U.S.

Verticals 117

Verticals Linkedin Network Marketing Communities 117

Go Beyond SEO

AUGUST 19, 2015

Simply posting to social platforms without a goal is so 2008 – in order to be successful now and in the future, outlining your social media marketing plan is key. This is particularly true for businesses that rely heavily on social media marketing. Where do I Start when Creating a Social Media Marketing Plan?

Planning 74

Planning Social Media Marketing Plans Social Marketing 74

Ambal's Amusings

OCTOBER 15, 2009

What types of metrics do B2B marketers need to measure a marketing campaign's success? We have invited B2B Experts to shed light on the following question: "In what ways have metrics evolved with the increase in digital B2B marketing? Recommended Resources from B2B Marketing Experts. Marketo's Modern B2B Marketing.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Atomic Reach

JANUARY 3, 2019

This is where content marketing comes into play. Content Marketing allows brands to speak to you while coming across as authentic, empathetic, and dedicated to connecting with you. According to Content Marketing Institute , content marketing receives 3 times the leads per dollar spent when compared to paid search.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Industrial Marketing Today

MAY 31, 2010

Just building a business blog is not going to help you drive traffic or generate leads. Here’s a screenshot of my setting: Changing permalinks after your blog has been live for a while can cause you to lose pagerank in search engines and generate “404 page not found” errors. To overcome this problem, install the Redirection Plugin.

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Industrial Marketing Today

APRIL 14, 2012

April 2012 marks a milestone for my industrial marketing company Tiecas, Inc. Back then, print media was the center of the universe for B2B marketing. By the mid-nineties, I was confident enough to pitch business directly to end-user clients. We became a full-service integrated marketing communications firm.

Paid Search Agency 60

Paid Search Agency Work Management Marketing Management Companies 60

WebMarketCentral

OCTOBER 13, 2008

Where should you apply direct marketing methods to your website? What challenges lie ahead for PPC marketers? Get the answers to these inquiries and more in the following blog posts and articles, some of the best written on the topic of search engine marketing so far in 2008. and "Apply Your PPC Intelligence to SEO."

Search Engine Marketing 20

Search Engine Marketing Paid Content Search Marketing PPC 20

Buzz Marketing for Technology

JUNE 27, 2008

It is the younger generation that Tom mentions as possible change agents who use web 2.0 s companies can use technology to place users in control of information, and is home to ongoing discussion about the user revolution and Enterprise 2.0 Supernova 2008 - Interview with Umair Haque. April 2008. March 2008.

Enterprise Management 100

Enterprise Management Work Management Paid Content Marketing Management 100

Buzz Marketing for Technology

FEBRUARY 27, 2009

and a general tendency to speak in 140 character phrases! Wiley contacted me about becoming an author and after some back and forth on the title of the book we settled on Facebook Marketing for Dummies (due out in the fall). to help with the writing since he is the CEO of AboutFaceDigital the world’s first Facebook only marketing firm.

Enterprise Management 100

Enterprise Management Demand Generation Agencies Network Marketing Buzz 100

Buzz Marketing for Technology

JUNE 27, 2008

The reasons, said the manager of the project, are generational, educational, cultural, linguistic, and psychological. June 10th, 2008 at 1:17 pm. As expected, students were the highest users but we were surprised by the enthusiasm of many older doctors. June 10th, 2008 at 1:31 pm. June 10th, 2008 at 3:41 pm.

Web 2.0 100

Web 2.0 Personalization Terms and Conditions RSS 100

Buzz Marketing for Technology

OCTOBER 4, 2008

October 04, 2008 in Blogging , knowledge sharing , learning , professional development | Permalink. |. lend a voice to the market on the work culture at a particular company.â?? October 02, 2008 in Learning Trends , Management , Organizations , social networking , Web 2.0 | Permalink. |. As long as we persist in seeing Web 2.0

Web 2.0 100

Web 2.0 Ning Wiki Blogger 100

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. The technology appears useful at both ends of this spectrum.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Adobe Experience Cloud Blog

FEBRUARY 17, 2011

Any B2B marketer concerned with marketing ROI and sales enablement needs to know how and when to use it. Second only to Google, YouTube has rapidly emerged as an easy-to-use and reliable search tool; it overtook Yahoo as the second largest search engine in 2008 and is now the fastest-growing media platform in history.

Top of Funnel 48

Top of Funnel B2B Sales Video Marketing B2B Marketing 48

Marketing Insider Group

APRIL 24, 2023

For years, websites like Facebook and Google have been gathering user data for targeted advertising and sales to third-party sites. At first, it seemed harmless to collect personal data from users to help show search results for relevant products and services.

Paid Search Agency 227

Paid Search Agency Privacy Advertising Agencies Transparency 227