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Tony Zambito

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Is it Time to Reframe the Sales and Marketing Alignment Debate?

Tony Zambito

NOVEMBER 15, 2010

  When Meg Whitman left eBay in March of 2008, the company was coming under harsh criticism, mostly from sellers, for the deteriorating buying experiences buyers encountered.    It is very possible we may be having the wrong debate.   We continue to use language that supports convention and is function oriented. 

Buyer Personas 100
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What Can CEO's Do To Raise Their Buyer Insight IQ?

Tony Zambito

SEPTEMBER 28, 2010

  Take the Great Recession as pundits now call the economic crisis we faced in 2008 and onward as an example.  .  As many executives have found out in the rapidly changing business climate, relying solely on the quantifiable can have severe shortcomings and predictability can be – well less predictable. 

Buyer Personas 100
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