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B2B Demand Generation Predictions for 2021

The Point

Will B2B marketing, and demand generation in particular, revert to “normal” once the pandemic subsides and economic recovery kicks in, or are recent trends destined to become staple tactics in the months and years to come? B2B Demand Generation Predictions for 2021 Click To Tweet. – Ben, Creative Director. “I

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BtoB 2008 Lead Generation Guide

markempa

B2B Marketers are increasingly emphasizing lead generation and as a result, BtoB Magazine just published their inaugural BtoB 2008 Lead Generation Guide today. Also, I wrote a guest column on Putting the human touch back into lead generation for the guide. I highly recommend you check it out.

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Marketing B2B to Gen Z: Web Content Marketing Strategies for Your Next Generation of Customers

Walker Sands

It might seem like Gen Z is just getting started in their careers, but the workforce’s youngest generation is already climbing the corporate ladder. However, technology has impacted this generation in ways that go much deeper than assumptions about their social media addictions and limited attention spans.

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The 2008 Top of the Funnel List

markempa

Craig Rosenberg recently created a list of the most influential people in B2B Demand Generation, and I'm honored to have been included. Check out the Craig's 2008 Top of the Funnel List. Many know Craig through his blog, Funnelholic , or through his company Tippit. I feel privileged to be in such great company. Thanks Craig.

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How to Use Video Content to Generate Leads and Drive Sales

Contently

Clips helped drive sales of the blender up 500 percent in 2008 without any overt calls-to-action. The post How to Use Video Content to Generate Leads and Drive Sales appeared first on Contently. The series, which debuted over a decade ago, was one of the first majorly successful examples of video content marketing.

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5th Annual MarketingSherpa Demand Generation Summit 2008

markempa

You're invited to join me at MarketingSherpa's Demand Generation Summit at your choice of Boston (Oct 5-7) or San Francisco (Oct 26-28.) I'll be speaking on "Playbook for Effective Lead Management."

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Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

Neglecting customer retention to focus on lead generation. The digital marketing landscape looks totally different than it did in 2008 during the last crash. Imagine how brands could have responded to the 2008 recession with the same tools available today. Poor use of technology and automation.