2008 and Generation - B2B Marketing Zone

Selling your Lead Generation Content

Digital B2B Marketing

APRIL 20, 2011

The economy was turning sour in 2008 and 2009, it is 2011 now and most economists are talking about growth. Filed under: Content , Demand Generation. Personally, I would not, here are a couple reasons why this fails the content selling test. It immediately looks like it is out-of-date information.

Lead Generation

Lead Generation Generation Lead Scoring Lead Ranking

TV Really Is Easier to Measure than Social Media

Digital B2B Marketing

JULY 28, 2011

Would a 2008 social media impression be comparable to a 2011 impression? Social media measurement continues to develop, but the continued reliance on clickstream and social monitoring generates mountains of data without getting to real incremental business impact. Models also requires stability in the data used.

Social Media

Social Media Media CMO Marketing Mix

B2B Marketing Zone

Digital B2B Marketing

Selling your Lead Generation Content

TV Really Is Easier to Measure than Social Media

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