Customer Experience Matrix

SEPTEMBER 28, 2011

The world clearly has more B2B marketing automation vendors than it needs – my master list of demand generation products includes two dozen. The campaign management portion is based on the Million Handshakes system purchased by Portrait in 2008. By contrast, mid-tier consumer marketers often have a hard time finding good options.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Resource Management Marketing Management 120

Customer Experience Matrix

JULY 10, 2013

Optify was founded in 2008 and launched its original product, a search engine optimization (SEO) tool, about a year later. marketing services marketing automation small business marketing demand generation industry trends sales enablement marketing automation trends distributed marketing' Distributed marketing also has its own pricing.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Customer Experience Matrix

JULY 17, 2009

Last Wednesday’s revised ranking of demand generation vendors by Web traffic reminded me that I never published notes from a conversation I had several months ago with Right On Interactive , developer of the 5Buckets marketing automation software. 5Buckets isn’t actually a demand generation system, at least according to my usual definition.

Multi-Channel 120

Multi-Channel Marketing Automation Services Demand Generation Agencies Advertising Channels 120

Customer Experience Matrix

JANUARY 20, 2009

Note that none of listed categories included behavioral information such as email clickthroughs or Web page visits, which demand generation vendors make so much of. Still, to the extent that CRM systems can offer demand generation functions, there may be a more limited market for demand generation than the vendors expect.

Work Management 120

Work Management Marketing Management Demand Generation Agencies Lead Scoring 120

Customer Experience Matrix

NOVEMBER 21, 2014

It has recently released the beta version of a predictive platform that automatically generates probability scores, rankings, and estimated values for nine actions such as making a purchase within the next 24 hours, opting out of future contacts within the next week, and expected revenue within the next thirty days.

Lead Ranking 120

Lead Ranking Ideal Customer Profiles Personalization Classified Ads 120

Customer Experience Matrix

NOVEMBER 15, 2007

This is a brand new, SAS-developed module, set for release in December with initial deployments in first quarter 2008. SAS says it intends to tightly integrate RDM and Interaction Manager during 2008, but hasn’t worked out the details.

Resource Management 120

Resource Management Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

JULY 9, 2009

When I first wrote about analytical database vendor ParAccel in a February 2008 post , it was one of several barely distinguishable vendors offering massively parallel, SQL-compatible columnar databases. Now it's looking to grow fast. This gave it time to refine its POC processes, add system features, and build initial client references.

Enterprise Management 120

Enterprise Management Advertising Benchmark Vendors Paid Search Agency 120

Customer Experience Matrix

JULY 30, 2009

Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. Although Hubspot positions itself as an “inbound marketing system,” it actually does more than the search engine optimization, blogging, social media interactions and related analytics needed to generate Web traffic.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Customer Experience Matrix

MARCH 22, 2010

In fact, Click 3G was officially launched last week, although the company has been migrating clients to the platform since Fall 2008. ClickSquared captures online response using standard link tracking and can generate heat map reports showing how often different links were clicked within an email or Web form.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Multi-Channel 120

Customer Experience Matrix

JULY 16, 2009

Although other marketing automation vendors like Unica and SAS are generally more expansive, Alterian has been particularly aggressive about integrated customer management. Previous acquisitions include Web content management (MediaSurface, 2008), contact optimisation (Campaign Calculus 2.0,

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Customer Experience Matrix

OCTOBER 10, 2009

These flows can combine multiple data sources and include branches that generate separate output sets that are all available to use in applications. Although PrismCubed itself is new, a previous version of the product using the ElastiCube database engine was launched in September 2008 and has more than 6,000 users.

Business 120

Business Aggregators Vendors Pricing 120

Customer Experience Matrix

MARCH 25, 2009

If you look at the Web site of Act-On Software , you’ll see a typical set of demand generation features: email marketing, demand generation (equated with landing pages and forms), lead nurturing, Website visitor tracking, channel (partner) marketing, and lead scoring. Or, as CEO Raghu Raghavan comments below, it doesn't require one.)

Act-On 120

Act-On Demand Generation Work Management Marketing Management 120

Customer Experience Matrix

NOVEMBER 20, 2012

Portrait itself brought an agglomeration of previous acquisitions, having expanded its original customer relationship management system by purchasing Quadstone analytics in 2005 and Million Handshakes marketing automation in 2008. IO provides a HTML generator to create messages. Recommendations in IO are based on marketing activities.

Interactive Marketing 120

Interactive Marketing Marketing Management Marketing Automation Services Campaigns 120

Customer Experience Matrix

JANUARY 24, 2015

While GreenRope is new to the VEST report, the company itself was founded in 2008. Lead Liaison content creation Lead Liaison calls itself “revenue generation software” to indicate that it provides more than a standard B2B marketing automation product. It currently has about 4,500 end users at a somewhat smaller number of companies.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Paid Search Agency Marketing Report 120

Customer Experience Matrix

NOVEMBER 15, 2012

The delivery systems are controlled by Web and call center managers who are not incented to generate revenue and may not be interested in a shared decision engine to coordinate customer treatments. Both use other SAS platform components including data structures, reporting tools, and other general functions.

Marketing Management 120

Marketing Management Marketing Automation Services Multi-Channel Touchpoints 120

Customer Experience Matrix

APRIL 14, 2009

I have my little checklist of features to define whether a demand generation system is suited for simple or complex marketing programs. LeadLife was established in 2006 and released its first version in September 2008. Tags: marketing software marketing automation lead management demand generation. Consider LeadLife.

Enterprise Management 120

Enterprise Management Features Marketing Management Marketing Automation Services 120

Customer Experience Matrix

JUNE 10, 2009

The main limit vs. the licensed version is that Personal Edition cannot read QlikView files developed on any other copy of the software, and no one else can read files that Personal Editon generates. Revenue for 2008 was $120 million and had risen 50% from the previous year.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Elasticity 120