Crimson Marketing

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Why Trusting Your Gut Is The Worst Marketing Move You Could Make

Crimson Marketing

Domino’s Pizza is the hottest pizza chain in the country, but back in 2008, things were starting to look stale for the company. Back then, and for the following few decades, the company got by on referrals and didn’t have to do much when it came to lead and demand generation. Companies Using Big Data the Right Way.

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Marketing’s Battle: How Big Data and Marketing Technology Helps Win The Game

Crimson Marketing

Then 2008’s recession slammed into Paychex’s market with hurricane force. But in the last recession, it became obvious that we needed to be more aggressive about generating leads.”. In fact, the number of leads generated by paid search ads was three times higher than Paychex had previously believed.