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Content Marketing During a Downturn: Here’s What the Conventional Wisdom Gets Wrong

Contently

When these words start to appear, conventional wisdom tells businesses to cut their marketing budgets. As multiple researchers have found over decades of studies, stopping your marketing efforts during tough times is a mistake. How content marketing leads to meaningful ROI. It turns out that advice is dead wrong.

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25 Stats That Prove Why Workplaces Need to Embrace Diversity

Hubspot

When the platform first launched its app, they realized that 10% of users were uploading horizontal videos upside-down. When these left-handed users filmed videos from their own perspective, they held the phone in the opposite way that the average right-handed users would. The moral of the story? Diversity in the U.S.

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Grow Your Wiki

Buzz Marketing for Technology

millennial generation. user generated content. user interface. Jun 26, 2008 0. Jun 25, 2008 0. Jun 25, 2008 0. documentation. EDUCAUSE2006. encyclopedia. enterprise 2.0. Enterprise 2.0 conference. Enterprise Wiki. FASTForward '08. Federal Budget. friday flux. Gilbane Report. global city.

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ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Ambal's Amusings

What types of metrics do B2B marketers need to measure a marketing campaign's success? We have invited B2B Experts to shed light on the following question: "In what ways have metrics evolved with the increase in digital B2B marketing? Recommended Resources from B2B Marketing Experts. Marketo's Modern B2B Marketing.

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Tom Pisello: The ROI Guy: Value Selling Tools and the Buying Lifecycle

The ROI Guy

Alinean calls this new age-of-austerity Frugalnomics, and it forever changes the way B2B sales and marketing needs to connect with, engage and sell to buyers. Good argument that B2B marketing needs ROI. My post, which ran at ww.savvyb2b.com argued that B2B marketing is dull and boring - it lacks personality.

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The Future of B2B is Changing. Are You Ready?

Engagio

Yet despite all this change, the way most marketers (and their tools) operate hasn’t evolved nearly enough to keep up. As a result, the B2B marketing that you know today is heading towards a shipwreck in 2021 and beyond. It’s time for marketers and sellers to adjust the sails. Chapter One: Marketing’s First Shift.

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I Predicted Marketing Automation and it Changed Everything – Here’s My Next Big Prediction

Engagio

Yet, the way most marketers (and their tools) operate hasn’t evolved nearly enough to keep up. As a result, the B2B marketing that you know today is heading towards a shipwreck in 2020 and beyond. It’s time for marketers to adjust the sails. Chapter One: Marketing’s First Shift. Increased focus on post-sale revenue.