Content Marketing During a Downturn: Here’s What the Conventional Wisdom Gets Wrong
Contently
AUGUST 11, 2022
According to Gartner , marketing budgets as a percentage of revenue are actually up overall this year compared to 2021. Gartner research also revealed that 58% of CMOs don’t think they have the in-house talent “needed to execute on their strategy.” They just get really choosy about where their dollars go.
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