The Flaw in Calculating Inbound Marketing vs. Outbound Marketing Cost Per Lead?
Smashmouth Marketing
MARCH 19, 2009
The leads are at the highest point in the funnel, but we find opportunities that we would never have found with traditional outbound activity. HubSpot 's survey, made up of companies of all sizes, shows that in 2008 the average marketing spend from b2b companies on outbound telemarketing efforts to be 12%. Will David follow Goliath?
Let's personalize your content