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Recession Planning: Should You Cut Your Marketing Budget?

Zoominfo

For instance, in 2008, the committee took nearly a year to declare a recession occurred. Just because something was designed to make your team more efficient, doesn’t mean it’s fulfilling its promise. This PlanetMoney TikTok gives a humorous explanation of the situation. Cut Inefficient Tech The same goes for technology.

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iOS 15 is out, but marketers can shake off the loss of email open rates

Martech

It also fulfills the warnings made long ago when fewer people were listening. I can remember how people were taken aback by Loren McDonald’s open-rate rant from way back in 2008, Why the Open Rate Must Die. First, a moment of silence for the open rate.

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Bulls, Bears, Bernanke and BtoB Lead Generation

ViewPoint

Overall lead rates trended down in 2002 and from 2008 – Q3 2009—yep, just as the economy did. During a downturn, companies fulfill short-term needs at about the same rate as normal economic conditions but do less long-term planning. Lead rates trail the GDP by about a quarter. Lead rates never dropped to zero.

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Kimberly-Clark uses a social media quiz to woo young talent

Biznology

I first worked with Kimberly-Clark back in 2008 to help reduce the spread of healthcare associated infections and, after eight more years, we get to work together again. Kimberly-Clark’s culture is one where employees can and do routinely turn their ideas into winning, profitable and life-changing solutions. From HAIWatch to WOTQuiz !

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6 Common Mistakes in Online Community Development

Convince & Convert

They fulfill the needs of your members by driving learning and networking that enriches the personal or professional lives of everyone involved. But they can’t reach those goals without fulfilling their responsibilities to their membership. In 2008, CNet shut the doors on Consumating for good.

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Journalists as Buzzword Killers

B2B Memes

As Sherk acknowledges, he is building upon a list David Meerman Scott compiled last year of “ top gobbledygook phrases used in 2008.”. Though it’s been said here before , it’s worth repeating: If content marketing is to fulfill its promise, it must adopt a journalistic ethos. Here are the top 12 offenders: leader. innovative.

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Talent Management - Taking the Talent Pulse: What Drives High Potentials?

Buzz Marketing for Technology

Published May 2008. 1: Job Fulfillment/Challenge High potentials are most driven to work on projects they consider challenging, intellectually stimulating or strategically impactful. All talentmgt.com and Talent Management magazine content © Copyright 2008 MediaTec Publishing Inc. See More Events. PLEASE VISIT OUR SPONSORS.