Remove view
article thumbnail

Hootsuite Integrates with Oracle Eloqua

Valasys

The integration of Hootsuite with Oracle Eloqua allows customers to view campaigns & social content together in the Oracle Eloqua calendar. The marketers can thus get a complete view of customers’ journeys. In the Q4 2018 report by the Forrester Wave B2B Marketing Automation Platforms , Oracle Eloqua was identified as a leader.

Eloqua 59
article thumbnail

Frugalnomics in Full Effect: Forrester and Gartner Downgrade IT Spending Outlook

The ROI Guy

In the latest research from Gartner and Forrester, both IT research firms revised their annual spending projections over the next few years, predicting lower budgets and slower growth. Gartner's View: Timid Growth for Next Five Years According to Gartner's latest projections, global enterprise spending on IT should increase 3.1%in

Gartner 40
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Influencer Marketing: What is it and Why Should You be Doing it?

Onalytica B2B

Since the economic crisis of 2008 there is a new found cynicism associated with politicians, newspapers and large brands and this lack of trust makes it hard for brands to get their marketing messages to consumers. A Forrester research study shows that “6.2% of key influencers are responsible for 80% of the influence in social media”.

article thumbnail

Tech Talk with Jivox: Personalization and ecommerce marketing

ClickZ

Jivox has been recognized by Forrester as a leader in creative advertising technologies. To quickly discover Jivox’s offerings, you can also view their Tech Talk below: Working with data, personalization, and cost savings. This is where Jivox comes into play.

article thumbnail

Show Me the Numbers: Hard Data on Internet Use and Media Spend

Customer Experience Matrix

This showed that as of December 2008, search was still the most common Internet activity (used by 85.9% By contrast, the Pew Internet & American Life Project Survey in December 2008 found only 35% of adult online Americans had a social media profile. But it pegs TV viewing around three and a half hours per day.

Spending 120
article thumbnail

Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

Defining B2B Customer Engagement Forrester Research has proposed a definition of customer engagement that makes a lot of sense to me. However, accurately defining and measuring customer engagement in complex business or industrial sales is still elusive. The trick is to learn how to use all its power. Copyright © 2010 Tiecas, Inc.

B2B 60
article thumbnail

2010 B2B Marketing Budgets and Mix Trends Research

Online Marketing Institute

Two of my recently published Forrester reports take a deeper look at marketing mix effectiveness and program spending trends. Almost half (49%) employ corporate blogging, a number much higher than the 32% who embraced this digital medium in 2008. Tim Harmon will likely publish on this data.) " in the marketing mix.