Online Marketing Institute

JULY 31, 2009

link] Posted by: Mike Volpe | August 27, 2008 at 12:45 AM Is anyone else bothered by the surreptitious nature of the DemandBase product? Posted by: Bob McCarthy | August 27, 2008 at 10:32 AM Laura - Thanks for your leadership in this area. Posted by: Christopher Doran | August 27, 2008 at 02:56 PM Thanks Laura.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

WebMarketCentral

SEPTEMBER 4, 2008

Get the answers to these questions plus learn more about the largest and the fastest-growing social bookmarking and social networking sites in this installment of some of the best SMO blog posts and articles written so far in 2008. How 30 minutes a day can result in 250 inbound links by Search Engine Marketing Exposed Anthony Kirlew , a.k.a.

Social Media 20

Social Media Optimization Linkbait Media 20

Industrial Marketing Today

MAY 14, 2010

2) Engage those visitors’ attention with industry leading content (website copy, white papers, videos, podcasts). Our website contains a Resource Library of white papers, tools, videos and an extensive glossary, all covering Inbound Marketing Automation in more detail. Do you have any strategies for this?

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Online Marketing Institute

MARCH 24, 2010

Forrester workshop to help B2B marketers integrate social media into marketing strategy [link] 4 hrs ago @ tom_peters You still rock, Tom. Damico Marketing Communications on Facebook What Im Doing. Looking forward to the new book. in reply to tom_peters 12 hrs ago @ tom_peters Hey. a guy can dream, can't he!

Social Media 40

Social Media Paid Search Agency Copywriting B2B Thought Leadership 40

Buzz Marketing for Technology

JUNE 27, 2008

Forrester Wave: Service Desk Management Tools, Q2 2008. Seeing is Believing: The Value of Video Collaboration. Read Forresters advice for deploying an enterprise mobile solution. High-Definition: The Evolution of Video Conferencing. 2008 Annual Google Communications Intelligence Report. src = [link]. }.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Onalytica B2B

MAY 16, 2018

There are so many companies that come out with great reports, I mean I love the Forrester reports and the Gartner reports that are spotting the trends and sharing information. machine did not take away tellers from a bank, and video did not kill the radio star. So they influence my way of thinking.

Marketing AI 108

Marketing AI Work Management Marketing Management Paid Search Agency 108

Online Marketing Institute

AUGUST 14, 2011

Will send you a ping.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Contently

FEBRUARY 9, 2017

At a time when many people think facts are fluid, I decided to evaluate some video marketing statistics reverberating around the media industry that everyone likes to pass off as truth. Here’s one you may have read over the years: One minute of video is worth 1.8 million words. Learning to question what you read.

Stats 60

Stats Video Marketing Paid Search Agency Forrester 60

Ambal's Amusings

OCTOBER 15, 2009

Forrester Blog for Interactive Marketing Professionals. in January 2008. We have invited B2B Experts to shed light on the following question: "In what ways have metrics evolved with the increase in digital B2B marketing? Suggest one ROI metric that you have found to be very effective" Read on to get their insights.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Convince & Convert

SEPTEMBER 21, 2010

Using the Forrester Social Technographics Ladder, understand how your target audience (as defined by gender, age, and geography) uses social media. If your audience skews older, you may not want to engage in a lot of “make a video&# contests, since that segment indexes low on the “Creator&# scale.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Tony Zambito

OCTOBER 9, 2015

When the Dow tumbled in 2008, the largest single-day drop in the history of the Dow occurred on September 29, 2008. Recent surveys, from the likes of Forrester and SiriusDecisions , indicate the sentiment is nearly 70% or more of buyers outright reject content. The Forrester report, as well as others, alludes to this problem.

Effectiveness 100

Effectiveness Buyer Personas Content Marketing Forrester 100

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Convince & Convert

FEBRUARY 23, 2010

Sample tactics include writing blog posts, sending promotional tweets, creating and posting videos, and blog commenting. I’m constantly referring back to Forrester’s POST methodology when planning campaigns. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Content Standard

NOVEMBER 30, 2023

Content atomization, a term first coined in 2008, is still in its infancy. This overabundance has led to 65% of marketers telling Forrester they have a significant content waste problem. Integrate multimedia CTAs Video annotations: Utilize annotations and interactive elements in videos to direct viewers to specific actions.

Marketing AI 52

Marketing AI Marketing & Strategy Multi-Channel Landing Pages 52

Buzz Marketing for Technology

JUNE 27, 2008

Mon, Jun 16, 2008 13:22 EDT. The video from this years Symposium isnt up yet, but youll find both video and audio from previous years here.) Tue, Jun 17, 2008 6:04 EDT. Publisher emeritus at CIO magazine, Gary Beach, talks with Forrester analyst Erica Driver about the current and future state of workplace technologies.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

Ambal's Amusings

AUGUST 27, 2009

Forrester Blog for Interactive Marketing Professionals. Eccolo Media 2008 B2B Technology Collateral Survey. Eccolo Media 2008 B2B Technology Collateral Survey. in January 2008. We have invited B2B Experts to shed light on the following question: How to use content effectively for demand generation? Ardath Albee.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Paid Search Agency 123

Paid Search Agency Online Marketing Advertising Agencies Ads 123

Online Marketing Institute

JUNE 22, 2009

Millions of white papers, books,… Read more… Doug Kessler | March 24th, 2009 | 4 comments SouthWest rap elevates the brand Saw a fabulous YouTube video the other day, where a Southwest airlines attendant delivered the pre-take-off welcome and safety instructions via an entertaining rap. Zillions of blog posts. See it here.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Convince & Convert

JULY 28, 2010

link] [link] duane forrester Alltop RSS – 5 Ways to Turn Helpfulness Into Marketing Greatness [link] [link] Matt McDougall 5 Ways to Turn Helpfulness into Mktg Success. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Great list, looks a lot like the discovery we do prior to content planning. #b2b

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Online Marketing Institute

OCTOBER 1, 2010

Once a customer logs onto your website, then takes an action (blog comment, survey, product review or purchase, download, view video, etc.), Using basic online gamification solutions you can drive participation, engagement, loyalty and revenue. you turn your customers into company/brand ambassadors.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

SnapApp

APRIL 25, 2018

Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. I recently launched my company's new podcast/video series: The Empowered Marketer. 30 Women Shaping B2B Tech Marketing. . Sonja Jacob.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. I recently launched my company’s new podcast/video series: The Empowered Marketer. 30 Women Shaping B2B Tech Marketing. Sonja Jacob.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Online Marketing Institute

NOVEMBER 1, 2010

This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8% this year, to $129 billion Interactive spending will climb 9.2%, to $51.5 this year, to $129 billion Interactive spending will climb 9.2%, to $51.5

Statistics 40

Statistics B2B Marketing Top of Funnel B2B 40

Ambal's Amusings

NOVEMBER 19, 2009

Optionally, also give an example of a great B2B marketing message (slogan, picture, video etc) which has captivated you?" Forrester Blog for Interactive Marketing Professionals. in January 2008. Define one or more (no more than 3) characteristics of a memorable marketing message. " Read on to get their insights.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

Webbiquity

FEBRUARY 7, 2012

Find the answers to these questions and many more here in more than 40 of the best reports, studies, videos and other sources of social media, search, and other marketing facts and statistics of the past year. Jenise Uehara Henrikson highlights the phenomenal growth of social media over the last six years, and particularly since 2008.

Paid Content 100

Paid Content Social Media Statistics Research 100

Adobe Experience Cloud Blog

NOVEMBER 11, 2008

Marketing Automation Market Trends 2008 (analyst report). Download these podcasts to learn how to use video and Web 2.0 Tactics To Boost B2B Marketing Results (podcast with Laura Ramos, Forrester Research). Viral Video: Spark the Imagination (podcast with MarketingSherpa). tactics to boost B2B marketing results.

Budget Programs 48

Budget Programs Marketing Automation Services Resources Marketing Budget 48

Hubspot

FEBRUARY 28, 2012

A great example of a well run, scalable social customer service program is Best Buy's Twelpforce, launched in 2008. Take a look at how KLM combatted that with its "Live Replies" campaign, centered around highly personalized responses (fast forward to 1:54 for the meat of the video). This video is in response to just one person's tweet.

Social Media 28

Social Media Service Media Paid Search Agency 28

Convince & Convert

SEPTEMBER 21, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Social Media Monitoring Tools – How to Pick The Right One [link] #Tools #SocialMedia [link] martin s. 1 [link] #Tools #SocialMedia [link] Josh Lysne Hey Katie, great post. However, you're right, I really should have included that.

Social Media 155

Social Media Media Paid Content Work Management 155

Webbiquity

JANUARY 17, 2011

Facebook, Twitter Growing As Video Referral Sources by MediaPost Online Media Daily. How should you expect to promote that cool new video? Well, about two-thirds (64%) of the traffic from third-party sites to video sources currently comes from Google, followed by Yahoo (11.9%), Facebook (4.3%), Bing (2.6%), and Twitter at 1.2%.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Convince & Convert

SEPTEMBER 21, 2010

Apture is a handy plug-in that finds photos, videos, links and related content that you can embed or link to within your posts with a single click. For videos, I recently got a Kodak ZI-8 which I prefer to my old Flip because it has an external microphone jack. 100 million people use Facebook mobile every month, by the way).

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

B2B Marketing Zone Posts

DECEMBER 1, 2010

This is up from 16% in 2008. Lead to Revenue Management with Andre Pino of Forrester Research - Modern B2B Marketing , November 10, 2010 I recently had a chance to sit down with Andre Pino, principal analyst for Forrester Research, to discuss lead to revenue management , a solution for overcoming the sales and marketing process gap.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Online Marketing Institute

OCTOBER 31, 2010

Apture is a handy plug-in that finds photos, videos, links and related content that you can embed or link to within your posts with a single click. For videos, I recently got a Kodak ZI-8 which I prefer to my old Flip because it has an external microphone jack. 100 million people use Facebook mobile every month, by the way).

Social Media 40

Social Media Paid Content Tools Media 40

Webbiquity

SEPTEMBER 8, 2010

Social media stats in video form. YouTube now hosts more than 100 million videos and is the second largest search engine. million pieces of content (videos, photos, blog posts, links etc.) this year, and Forrester Research B2B spending on social media marketing to reach $54 million in 2014, up from only $11 million in 2009.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Online Marketing Institute

DECEMBER 13, 2010

Photos… Indeed, after the focus on the rise of video in social media, photos remain as the preferred visual to help tell a story. Video is however, second across the board. The Media in Social Media To tell a more complete story, bloggers must balance text with other forms of media. The weapon of choice?

Blogger 40

Blogger Curation Contingency Planning Classified Ads 40

Convince & Convert

MARCH 2, 2010

And the fact that Forrester Research projects social media spend in the U.S. We can’t continue just tweeting randomly and hoping to make “viral videos.&# August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. to be larger than email by 2012 doesn’t hurt, either. All rights reserved.

Business 116

Business Paid Search Agency Social Media Analysis 116

Convince & Convert

SEPTEMBER 20, 2010

Daily Twitter users are 300-400% more likely to write a blog, review products, upload videos, and every other social behavior, than are non-users. In fact, the research shows that 72% of daily Twitter users write a blog, 61% write at least one product review per month, and 53% upload videos. All rights reserved.

Twitter 145

Twitter CRM Business Paid Search Agency 145