Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Look to Facebook Somewhat surprising (at least to me) was the finding in the Forrester study that 62% of influential impressions from Mass Influencers took place on Facebook, with Twitter just 10%.

Social Media 146

Social Media Media Webinar Metrics Marketing & Strategy 146

WebMarketCentral

OCTOBER 13, 2009

by Social Media Today Crystal King reports that a Forrester survey from the second quarter of 2008 found that only 16% of readers of company blogs trusted them. Another survey in late 2008 conducted by JupiterResearch/BuzzLogic stated that “50 percent of frequent blog readers say they have taken an action after reading a blog.”

Forrester 20

Forrester Landing Pages Business Best Practices 20

Convince & Convert

FEBRUARY 23, 2010

Sample tactics include writing blog posts, sending promotional tweets, creating and posting videos, and blog commenting. Match Your Social Media Tactics to Your Social Media Goal The problem we’re faced with today is that very few companies seem to be thinking about their efforts in this way.

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

The ROI Guy

JANUARY 17, 2011

Diagnostic Example: Microsoft Infrastructure Optimization Assessment Microsoft wanted to provide analysis and roadmap advice to help get more C-level engagements, engage earlier in the sales cycle, and shift customer perceptions from tactical product provider to strategic partner. Frugalnomics in Full Effect: Forrester and Gartner.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Convince & Convert

SEPTEMBER 21, 2010

Using the Forrester Social Technographics Ladder, understand how your target audience (as defined by gender, age, and geography) uses social media. Now, you can worry about tools, and outposts, and social media tactics. Love the slides, worksheet and Forrester tool. Love the slides, worksheet and Forrester tool.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

WebMarketCentral

MARCH 16, 2009

While there are some social media brand success stories , such as Blendtec and Starbucks on the B2C side, and Sun and IBM in B2B, most companies still struggle with optimizing their social media strategy and implementing tactics and measurement. 55% of B2B buyers have created profiles on social networks. Social Tagging Research and Reports.

Social Media 20

Social Media Facebook Social Marketing Forrester 20

Ambal's Amusings

OCTOBER 15, 2009

Forrester Blog for Interactive Marketing Professionals. At a bare minimum, however, CPQL gives a company a more effective way to measure the relative performance of different tactics. in January 2008. Suggest one ROI metric that you have found to be very effective" Read on to get their insights. Seamus Walsh.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Convince & Convert

FEBRUARY 10, 2010

A tool like this is really great to help direct us in planning out tactics, thanks for brining it to our attention. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. I should clarify that if you're sending email through MailChimp you don't have to lay out the $79.99 I just gave Flowtown a spin.

Social Media 127

Social Media Email Marketing Social Marketing Paid Search Agency 127

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Convince & Convert

MAY 5, 2010

Responding to Forrester’s research about the need for agencies to become “connected&# – to be the bridge between brands and their consumers, St. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. In addition to being Chief Jane of JaneNation, Lisa is also the Cultural Strategist for St.

Social Media 125

Social Media Advertising Agencies Paid Search Agency Media 125

Buzz Marketing for Technology

NOVEMBER 8, 2013

Consumer budgets are drastically lower, since the 2008 financial collapse. If a brand is simply going to try a bunch of random “tactics” without any real reason or purpose behind them, there won’t be much value in it. It’s Time For CMOs To Tap Into The Power Of Personalization According to Forrester Research, U.S.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Paid Search Agency Allocation 100

Convince & Convert

JULY 28, 2010

link] [link] duane forrester Alltop RSS – 5 Ways to Turn Helpfulness Into Marketing Greatness [link] [link] Matt McDougall 5 Ways to Turn Helpfulness into Mktg Success. I don't know (altho I guess) if this tactic necessarily gets Mike more business…but it builds goodwill. All rights reserved.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Paid Search Agency 123

Paid Search Agency Online Marketing Advertising Agencies Ads 123

Convince & Convert

SEPTEMBER 20, 2010

Combined with their above average income and above average education, Twitter users’ propensity to interact with brands make them a huge potential source for Mass Influencers (although Forrester’s research says Facebook is a better pool ). I'm trying to quote Forrester here somewhere. 19% seek customer support.

Social Media 158

Social Media Media Stats Statistics 158

Engagio

OCTOBER 13, 2020

To support this new go-to-market motion, Sales and Marketing must look at the same data and proactively share insights relative to each account and engagement tactics. – Forrester Consulting, The Rise Of Marketing Orchestration, October 2013. – Forrester Consulting, The Rise Of Marketing Orchestration, October 2013.

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126

Convince & Convert

MARCH 3, 2010

Forrester Research shows that from 2009-2014, U.S. My big issue with digital in general (and social media in particular) is that all too often tactical tools are held up as strategic solutions. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Adobe Experience Cloud Blog

SEPTEMBER 26, 2013

When David Daniels, founder of the Relevancy Group, was an analyst at Jupiter Research (acquired by Forrester Research in 2008), he reported that targeting emails based on Web click-stream data increased open rates by more than 50%, and increased conversion rates by more than 350%. . How many pages did she view while there?

Lead Ranking 48

Lead Ranking Forrester Click Rate Trigger Marketing 48

Engagio

OCTOBER 1, 2019

To support this new go-to-market motion, Sales and Marketing must look at the same data (see our guide to ABM analytics ) and proactively share insights relative to each account and engagement tactics. – Forrester Consulting. – Forrester Consulting. Hint: ABM standups help!). B2B match rates can be as low as 20%.

Sales Management 85

Sales Management Marketing Automation Services Marketing Automation Account Based Marketing 85

SnapApp

APRIL 25, 2018

From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics--there are no limits to the glass ceilings they are smashing. . It's not realistic to believe that every company is going to have success with the same tactics everyone else has used. Sonja Jacob.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Online Marketing Institute

JUNE 22, 2009

… Read more… Doug Kessler | December 23rd, 2008 | 3 comments Papa’s got a brand new bag, maaan. Check… Read more… Doug Kessler | December 15th, 2008 | 3 comments Five Basic Social Theories of Online PR Roger , our web wonderwall, posted a terrific article on the essentials of Online PR.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

SnapApp

APRIL 25, 2018

From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics–there are no limits to the glass ceilings they are smashing. It’s not realistic to believe that every company is going to have success with the same tactics everyone else has used.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Adobe Experience Cloud Blog

NOVEMBER 11, 2008

Marketing Automation Market Trends 2008 (analyst report). tactics to boost B2B marketing results. Tactics To Boost B2B Marketing Results (podcast with Laura Ramos, Forrester Research). These tools and resources can help you understand the marketing automation space and learn how to make the right decision.

Budget Programs 48

Budget Programs Marketing Automation Services Resources Marketing Budget 48

Webbiquity

JANUARY 17, 2011

Although social media has been the hottest topic in marketing this year, what other tactics are critical to adopt, maintain or expand? 5% of Americans had heard of Twitter in 2008; that figure rose to 87% last year. How do social media marketing strategies in small businesses differ from those in larger enterprises? billion by 2014.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Convince & Convert

SEPTEMBER 21, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Social Media Monitoring Tools – How to Pick The Right One [link] #Tools #SocialMedia [link] martin s. 1 [link] #Tools #SocialMedia [link] Josh Lysne Hey Katie, great post. All rights reserved.

Social Media 154

Social Media Media Paid Content Work Management 154

Hubspot

FEBRUARY 28, 2012

A great example of a well run, scalable social customer service program is Best Buy's Twelpforce, launched in 2008. Monitoring your social media accounts for customer service issues that crop up is one thing; but implementing a national or international initiative? Well, it's not easy, but it can be done.

Social Media 28

Social Media Service Media Paid Search Agency 28

B2B Marketing Zone Posts

DECEMBER 1, 2010

12 Tips For B2B Marketers to Excel in Twitter - Modern B2B Marketing , November 16, 2010 Any successful B2B social media plan includes strategies and tactics to forge relationships and build a brand. This is up from 16% in 2008. B2B strategic marketing consultant’s value proposition. Blogging varied by industry type. Tweet This!

Enterprise Management 40

Enterprise Management Work Management B2B Marketing Marketing Management 40

Convince & Convert

SEPTEMBER 21, 2010

link] web3test FFtf: The 39 Social Media Tools I'll Use Today | Blogging and Content Creation | Social Media Consulting – Convi… [link] [link] Forrest W. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. This information was helpful for someone who has not used social media.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Metadata

APRIL 22, 2021

Mickey Alon: During the recession in 2008, it actually kicked me to take a more business type of position which was very, very interesting. And so they had all these IT folks calling Gardner and Forrester and complaining, and she said that was their hack. In that period, I was part of GigaSpaces. They actually created that noise.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Metadata

APRIL 8, 2021

Mickey Alon: During the recession in 2008, it actually kicked me to take a more business type of position which was very, very interesting. And so they had all these IT folks calling Gardner and Forrester and complaining, and she said that was their hack. In that period, I was part of GigaSpaces. They actually created that noise.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Metadata

APRIL 8, 2021

Mickey Alon: During the recession in 2008, it actually kicked me to take a more business type of position which was very, very interesting. And so they had all these IT folks calling Gardner and Forrester and complaining, and she said that was their hack. In that period, I was part of GigaSpaces. They actually created that noise.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Webbiquity

SEPTEMBER 8, 2010

Awareness of Twitter has explded; 87% of Americans said they were “familiar with&# Twitter in a poll taken earlier this year, versus just 5% in 2008. By 2014, Forrester predicts that social media spending will be higher than that for both email and mobile, though still much smaller than search and online display advertising.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Online Marketing Institute

OCTOBER 31, 2010

link] web3test FFtf: The 39 Social Media Tools I'll Use Today | Blogging and Content Creation | Social Media Consulting – Convi… [link] [link] Forrest W. August 12, 2010 (768) Twitter Stream © 2008-2010 Convince & Convert, LLC. This information was helpful for someone who has not used social media.

Social Media 40

Social Media Paid Content Tools Media 40

Convince & Convert

MARCH 2, 2010

And the fact that Forrester Research projects social media spend in the U.S. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. That’s been ExactTarget’s territory for a long time, and extending that concept of message-centric, platform-agnostic to social media is a natural fit.

Business 116

Business Paid Search Agency Social Media Analysis 116

Convince & Convert

SEPTEMBER 20, 2010

This research raises two interesting questions: - Forrester published research earlier this year that said Facebook users (rather than Twitter users) were the source of much of the New Influencer population. but Twitter (or any other social media tool) is just one of many tactics and channels used in marketing communication.

Twitter 144

Twitter CRM Business Paid Search Agency 144