Industrial Marketing Today

MAY 14, 2010

I’d like to produce research with some metrics but that too costs quite a bit, especially from someone reputable like Forrester. Try polls and surveys to gather data. Do you have any strategies for this? Achinta Mitra July 29, 2010 at 10:32 am @Shareef, Thanks for visiting and commenting. Copyright © 2010 Tiecas, Inc.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Ambal's Amusings

SEPTEMBER 17, 2009

Forrester Blog for Interactive Marketing Professionals. Eccolo Media 2008 B2B Technology Collateral Survey. Eccolo Media 2008 B2B Technology Collateral Survey. in January 2008. Please focus on prospect presale engagement" Read on to get their insights. Recommended Resources from B2B Marketing Experts.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

WebMarketCentral

OCTOBER 13, 2009

by Social Media Today Crystal King reports that a Forrester survey from the second quarter of 2008 found that only 16% of readers of company blogs trusted them. She notes, however, that more recent research indicates that both readership of and trust in blogs is increasing.

Forrester 20

Forrester Landing Pages Business Best Practices 20

Online Marketing Institute

MARCH 13, 2011

Laura Ramos , a principal analyst at Forrester Research who focuses on business-to-business marketing trends and technology, says that services like Demandbase could prove useful, but adds that it may be hard to measure its impact on sales and marketing. “How do you leverage otherwise anonymous traffic? 6) ERP (17) Internet Cust.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Online Marketing Institute

AUGUST 14, 2011

Will send you a ping.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

The ROI Guy

FEBRUARY 4, 2009

IT budgets for 2009 are contracting even further from the modest forecasts for 2008, which are being trimmed even as this is being written. Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. ► October (8) Tech Marketers May Need to Rethink Budgets for 201.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

Tony Zambito

OCTOBER 9, 2015

When the Dow tumbled in 2008, the largest single-day drop in the history of the Dow occurred on September 29, 2008. Recent surveys, from the likes of Forrester and SiriusDecisions , indicate the sentiment is nearly 70% or more of buyers outright reject content. by Aha-Soft. Buyers Are Saying The Same.

Effectiveness 100

Effectiveness Buyer Personas Content Marketing Forrester 100

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. Note that the survey population was 12 and up, including a representative portion of seniors). I'm trying to quote Forrester here somewhere.

Social Media 159

Social Media Media Stats Statistics 159

Content Standard

NOVEMBER 30, 2023

Content atomization, a term first coined in 2008, is still in its infancy. This overabundance has led to 65% of marketers telling Forrester they have a significant content waste problem. For direction here, I usually consult the Content Marketing Institute’s annual surveys (conducted in partnership with MarketingProfs).

Marketing AI 52

Marketing AI Marketing & Strategy Multi-Channel Landing Pages 52

Convince & Convert

MAY 5, 2010

Responding to Forrester’s research about the need for agencies to become “connected&# – to be the bridge between brands and their consumers, St. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. In addition to being Chief Jane of JaneNation, Lisa is also the Cultural Strategist for St.

Social Media 125

Social Media Advertising Agencies Paid Search Agency Media 125

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Ambal's Amusings

AUGUST 27, 2009

Forrester Blog for Interactive Marketing Professionals. Eccolo Media 2008 B2B Technology Collateral Survey. Eccolo Media 2008 B2B Technology Collateral Survey. in January 2008. We have invited B2B Experts to shed light on the following question: How to use content effectively for demand generation?

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Engagio

OCTOBER 13, 2020

And The Pacific Crest SaaS Survey (now KeyBank SaaS Survey ) found that the fastest-growing companies get disproportionately more of their new annual contract value (ACV) from upsells. – Forrester Consulting, The Rise Of Marketing Orchestration, October 2013. Modern B2B marketers will focus on the entire account journey.

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126

Convince & Convert

JULY 28, 2010

Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. link] [link] duane forrester Alltop RSS – 5 Ways to Turn Helpfulness Into Marketing Greatness [link] [link] Matt McDougall 5 Ways to Turn Helpfulness into Mktg Success. Ask your customers directly.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Buzz Marketing for Technology

JUNE 27, 2008

Mon, Jun 16, 2008 13:22 EDT. Tue, Jun 17, 2008 6:04 EDT. Its collaboration like never before and every CEO in IBMs recent survey of 765 global CEOs reported the lack of collaboration as a core problem holding back the growth of their companies. Read Forresters advice for deploying an enterprise mobile solution.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

Buzz Marketing for Technology

JUNE 28, 2008

billion in 2004, says Forrester Research Inc., says Charles Golvin, an analyst at Forrester. A survey earlier this year by technology consulting firm Yankee Group of 5,200 adults found that 33% of Americans between 25 and 34 text-message regularly, up from 24% in 2004. Copyright 2008 Dow Jones & Company, Inc.

Copyright 100

Copyright Ad Exchange Forrester Bundling 100

Convince & Convert

MARCH 3, 2010

Forrester Research shows that from 2009-2014, U.S. Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Engagio

OCTOBER 1, 2019

And The Pacific Crest SaaS Survey (now KeyBank SaaS Survey ) found that the fastest-growing companies get disproportionately more of their new annual contract value (ACV) from upsells. ?. – Forrester Consulting. Back in 2008 when people were adopting marketing automation for the first time, they thought that was hard too.

Sales Management 85

Sales Management Marketing Automation Services Marketing Automation Account Based Marketing 85

Online Marketing Institute

OCTOBER 1, 2010

Gigya has conducted a survey with a third party to find out The value of Social Sign On (PDF) and has a myriad of graphs and user awareness demand data in this report. Once a customer logs onto your website, then takes an action (blog comment, survey, product review or purchase, download, view video, etc.),

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Webbiquity

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. Jenise Uehara Henrikson highlights the phenomenal growth of social media over the last six years, and particularly since 2008. We’re all hungry for data. 71% of companies now have a presence on Facebook.

Paid Content 100

Paid Content Social Media Statistics Research 100

SnapApp

APRIL 25, 2018

Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. Forrester predicts: “30% of companies will see further declines in CX quality and lose a point of growth” in 2018. Sonja Jacob. Why the shift?

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. Forrester predicts: “30% of companies will see further declines in CX quality and lose a point of growth” in 2018. 30 Women Shaping B2B Tech Marketing.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Adobe Experience Cloud Blog

NOVEMBER 11, 2008

Marketing Automation Market Trends 2008 (analyst report). So You Want to Survey Business Executives? Tactics To Boost B2B Marketing Results (podcast with Laura Ramos, Forrester Research). These tools and resources can help you understand the marketing automation space and learn how to make the right decision. blog post).

Budget Programs 48

Budget Programs Marketing Automation Services Resources Marketing Budget 48

B2B Marketing Zone Posts

DECEMBER 1, 2010

Social Media in B2B Marketing - Survey Results - Everything Technology Marketing , November 16, 2010 The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing. This is up from 16% in 2008. Why not use it?

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Webbiquity

JANUARY 17, 2011

Marketing Salary Survey: Social Media Marketing by Aquent. According to an ExactTarget survey, Twitter users who follow a brand are more than twice as likely as Facebook users who “like” a brand to say they are more likely to purchase from the brand after becoming a social media follower. How much are you worth? by eMarketer.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Webbiquity

SEPTEMBER 8, 2010

National Survey Finds Majority of Journalists Now Depend on Social Media for Story Research by Cision. National Survey Finds Majority of Journalists Now Depend on Social Media for Story Research by Cision. Third, the survey was heavily consumer-oriented; b2b figures would be different. More than 1.5 are shared on Facebook daily.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

The ROI Guy

SEPTEMBER 10, 2010

Gartner Executive Programs midyear survey indicates that IT budgets are growing at a paltry 1.1% This continues a trend Gartner has observed since 2008 as larger IT organizations started reducing their resource requirements through consolidation, waste elimination and other measures. Frugalnomics in Full Effect: Forrester and Gartner.

Budget Programs 40

Budget Programs Marketing Budget Work Management Marketing Management 40

Online Marketing Institute

DECEMBER 13, 2010

Respondents for the survey, which was administered in English, represented 24 countries. Forrester estimates that 70% of social media users are simply consumers, those who search and consume the content available today…but never say anything in public about it. Participants from Europe account for 19%.

Blogger 40

Blogger Curation Contingency Planning Classified Ads 40

Convince & Convert

SEPTEMBER 20, 2010

This research raises two interesting questions: - Forrester published research earlier this year that said Facebook users (rather than Twitter users) were the source of much of the New Influencer population. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Which do you believe? All rights reserved.

Twitter 145

Twitter CRM Business Paid Search Agency 145