Exo B2B

MARCH 8, 2018

Entrepreneur, founder and CMO of IdealSpot.com , speaker, co-author of “ Call to Action “(2005), “ Waiting for Your Cat to Bark “ (2006), “ Always Be Testing “(2008) and “ Buyer Legends: The Executive Storyteller’s Guide “ (2014). She is a speaker and principal analyste for Forrester and specialises in B2B marketing.

Advertising Agencies 105

Advertising Agencies B2B Thought Leadership Blogger Marketing & Strategy 105

SpotMe Blog

JUNE 13, 2023

SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. SpotMe was named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023. Get your complimentary copy of the Forrester wave report now. Here’s a list of top pharma event management companies for you to choose from.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Online Marketing Institute

JUNE 26, 2009

focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process. focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process.

Research 40

Research Marketing Management Media Planning 40

Buzz Marketing for Technology

JUNE 27, 2008

Jun 26, 2008 0. Jun 25, 2008 0. Jun 25, 2008 0. Jun 24, 2008 0. Jun 22, 2008 0. Late next week, I’ll be in Porto, Portugal for WikiSym 2008 planning meetings, followed by the one-day symposium An International Discussion of Work Towards The New Knowledge Forge. Digital Democracy. digitallearning.

Wiki 100

Wiki Enterprise Management Web 2.0 Work Management 100

SmarkLabs

NOVEMBER 18, 2019

According to the market research firm, Forrester , 68% of B2B customers prefer to research independently online. And that was in 2008. Don’t skimp on your content marketing efforts, from case studies to blogs, and especially video. It’s not a new development that a functional, engaging website is crucial for any business.

Marketing Websites 79

Marketing Websites Marketing & Strategy B2B Work Management 79

The Lead Agency

OCTOBER 4, 2017

Similarly, a joint study conducted by WARC and Deloitte Digital , has shown that 58% of CMOs believe that artificial intelligence will be a competitive factor for most businesses within the next four years. The Imperial College of London is studying the applications of deep learning to analyse and predict crime.

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

Industrial Marketing Today

JUNE 19, 2010

The chart below from a research study done by Forrester illustrates this point very clearly. Even if you have carefully segmented your target audience by demographics, different people within the same company can and do react differently to your content. And they use different sources to get their information. All Rights Reserved.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

WebMarketCentral

SEPTEMBER 4, 2008

Get the answers to these questions plus learn more about the largest and the fastest-growing social bookmarking and social networking sites in this installment of some of the best SMO blog posts and articles written so far in 2008. How 30 minutes a day can result in 250 inbound links by Search Engine Marketing Exposed Anthony Kirlew , a.k.a.

Social Media 20

Social Media Optimization Linkbait Media 20

Online Marketing Institute

JULY 31, 2009

link] Posted by: Mike Volpe | August 27, 2008 at 12:45 AM Is anyone else bothered by the surreptitious nature of the DemandBase product? Posted by: Bob McCarthy | August 27, 2008 at 10:32 AM Laura - Thanks for your leadership in this area. Posted by: Christopher Doran | August 27, 2008 at 02:56 PM Thanks Laura.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Buzz Marketing for Technology

JUNE 27, 2008

Find out why a new study picks Googles Messaging Security over competitors. Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library. Find out why a new study picks Googles Messaging Security over competitors. Customer Case Study: 156 Percent ROI with HP.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Ambal's Amusings

SEPTEMBER 17, 2009

Forrester Blog for Interactive Marketing Professionals. B2B Lead Generation Benchmark Study 2009. Eccolo Media 2008 B2B Technology Collateral Survey. Eccolo Media 2008 B2B Technology Collateral Survey. Connect with your customers through a case study. In B2B, this marketing tactic is a case study.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Ambal's Amusings

JANUARY 21, 2010

in January 2008. Forrester Blog for Interactive Marketing Professionals. B2B Lead Generation Benchmark Study 2009. Seamus Walsh. Blog B2BContentMarketing Twitter SeamusWalsh. "Disconnect between sales and marketing" Seamus Walsh's Bio. Seamus Walsh founded VAZT Global Inc. Ardath Albee's blog Marketing Interactions.

Sales Qualified Leads 100

Sales Qualified Leads Lead Scoring Lead Ranking Marketing Leads 100

Industrial Marketing Today

MAY 14, 2010

What do you do when the bulk of your marketing content, with the exception of case studies is product focused? I’d like to produce research with some metrics but that too costs quite a bit, especially from someone reputable like Forrester. How do you shift the focus from you or your company to your prospects and customers?

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Content Standard

NOVEMBER 19, 2015

This was in 2008, years before the celebrity newsletter frenzy that introduced Blake Lively’s Preserve , Lena Dunham’s Lenny , and others. ” Freeman often turns to the PDSA cycle: Plan, Do, Study, Act. Start Somewhere. “Small, iterative tests allow teams to fail fast and learn quickly.”

Budget Programs 40

Budget Programs Planning Content Marketing Content 40

Content Standard

NOVEMBER 19, 2015

This was in 2008, years before the celebrity newsletter frenzy that introduced Blake Lively’s Preserve , Lena Dunham’s Lenny , and others. ” Freeman often turns to the PDSA cycle: Plan, Do, Study, Act. Start Somewhere. “Small, iterative tests allow teams to fail fast and learn quickly.”

Budget Programs 40

Budget Programs Planning Content Marketing Content 40

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. Eat 10 sandwiches, get the 11th free.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Onalytica B2B

MAY 16, 2018

There are so many companies that come out with great reports, I mean I love the Forrester reports and the Gartner reports that are spotting the trends and sharing information. The book prior to that The Amazement Revolution I had approximately fifty companies that I represented as role models and case studies throughout the entire book.

Marketing AI 108

Marketing AI Work Management Marketing Management Paid Search Agency 108

B2B Marketing Savvy

SEPTEMBER 15, 2009

Sure, campaign 2008 thrust Twitter on to the public stage, but what else? A Forrester research report must be purchased, but here’s several links that digest the topic and results for free: InsideFacebook. A Smattering of Social Media Maturity Proof Points.

Social Media 40

Social Media Facebook Research Peer-to-peer 40

Online Marketing Institute

AUGUST 14, 2011

Will send you a ping.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Contently

NOVEMBER 18, 2016

Brinker—the founding editor of Chief Martec, program chair of the MarTech Conference, and co-founder of his own martech company, ion interactive—has been a leading voice in the space since 2008. By studying and trying to write, hopefully, some sort of coherent analysis of it, it helps clarify things for me that I find useful in my work.

Work Management 60

Work Management Marketing Management Budget Programs Marketing AI 60

Convince & Convert

MAY 5, 2010

Responding to Forrester’s research about the need for agencies to become “connected&# – to be the bridge between brands and their consumers, St. link] THANKS [link] Dan Nestle Case study could herald future of ad agencies RT @jaybaer: An Online Community with a Purpose, and a Plan. Such a cool site!

Social Media 126

Social Media Advertising Agencies Paid Search Agency Media 126

Ambal's Amusings

DECEMBER 17, 2009

Forrester Blog for Interactive Marketing Professionals. B2B Lead Generation Benchmark Study 2009. in January 2008. I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Read on to get their insights. Ardath Albee's blog Marketing Interactions.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

The ROI Guy

JANUARY 17, 2011

The assessment tool has been available since 2008 and is generating more than 600 analyses per month, driving significant evolution of Microsoft’s relationship with clients, and empowering significant partner marketing campaigns. Gartner CIO Study Highlights Need for Outcome-Base. They do if they are. Is Marketing Too Busy?

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

WebMarketCentral

MARCH 16, 2009

Several recent studies have put the challenge that social media presents to marketers into stark relief: social media is huge. Another report, The Social Technographics® Of Business Buyers recently announced by Forrester , provides insights specifically into using social media for B2B PR and marketing.

Social Media 20

Social Media Facebook Social Marketing Web 2.0 20

The ROI Guy

FEBRUARY 4, 2009

IT budgets for 2009 are contracting even further from the modest forecasts for 2008, which are being trimmed even as this is being written. Gartner CIO Study Highlights Need for Outcome-Base. Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. They do if they are.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

Ambal's Amusings

OCTOBER 15, 2009

Forrester Blog for Interactive Marketing Professionals. B2B Lead Generation Benchmark Study 2009. in January 2008. We have invited B2B Experts to shed light on the following question: "In what ways have metrics evolved with the increase in digital B2B marketing? Recommended Resources from B2B Marketing Experts.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Convince & Convert

SEPTEMBER 20, 2010

The full 49-page study is full of interesting graphs and data morsels, but these are the 7 findings that I didn’t anticipate: 1. I'm trying to quote Forrester here somewhere. Twitter is Ubiquitous Like Terrell Owens, Carrie Underwood, and Coke Zero, Twitter is almost universally on the radar of Americans. population).

Social Media 160

Social Media Media Stats Statistics 160

Tony Zambito

OCTOBER 9, 2015

When the Dow tumbled in 2008, the largest single-day drop in the history of the Dow occurred on September 29, 2008. The annual Content Marketing Institute and MarketingProfs B2B Content Marketing Benchmark Study 2016 is quite startling. The Forrester report, as well as others, alludes to this problem. by Aha-Soft.

Effectiveness 100

Effectiveness Buyer Personas Content Marketing Forrester 100

Convince & Convert

SEPTEMBER 21, 2010

Using the Forrester Social Technographics Ladder, understand how your target audience (as defined by gender, age, and geography) uses social media. Love the slides, worksheet and Forrester tool. Love the slides, worksheet and Forrester tool. That would be two strategies, not one. How Does Your Audience Use Social Media?

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Contently

FEBRUARY 9, 2017

That claim, attributed to Dr. James McQuivey of Forrester Research, gets cited by marketers all over the globe. ” I’ve been told that the statement originates from a 2008 Forrester report titled “ How Video Will Take Over The World ,” but the full text is behind a paywall. million words.

Stats 60

Stats Video Marketing Paid Search Agency Forrester 60

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Ambal's Amusings

AUGUST 27, 2009

Forrester Blog for Interactive Marketing Professionals. B2B Lead Generation Benchmark Study 2009. Eccolo Media 2008 B2B Technology Collateral Survey. Eccolo Media 2008 B2B Technology Collateral Survey. Read on to get their insights. Recommended Resources from B2B Marketing Experts. Rebel Brown's blog Phoenix Rising.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Buzz Marketing for Technology

JUNE 27, 2008

Mon, Jun 16, 2008 13:22 EDT. Tue, Jun 17, 2008 6:04 EDT. Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library. Get instant email notification when white papers, webcasts, and case studies are added to our library. » Subscription Services. » Reprints. in Soapbox.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

Engagio

OCTOBER 13, 2020

Brand affiliation — Our current use of customer advocacy is often limited to serve Marketing’s purpose e.g. using customers generate a case study or a reference. – Forrester Consulting, The Rise Of Marketing Orchestration, October 2013. CHANGE #7: Measure Marketing and Sales Impact On Long Revenue Cycles.

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126

Convince & Convert

MARCH 3, 2010

Forrester Research shows that from 2009-2014, U.S. I'd love to write up a case study on you guys when you're ready. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Please keep me posted on your progress. All rights reserved.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Online Marketing Institute

JUNE 22, 2009

… Read more… Doug Kessler | December 23rd, 2008 | 3 comments Papa’s got a brand new bag, maaan. Check… Read more… Doug Kessler | December 15th, 2008 | 3 comments Five Basic Social Theories of Online PR Roger , our web wonderwall, posted a terrific article on the essentials of Online PR.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40