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Strategies For Interactive Marketing In A Recession by Josh Bernoff - Forrester Research

Buzz Marketing for Technology

Note: Site search accesskey is "S" Forrester: - Making Leaders Successful Every Day. About Forrester. February 6, 2008. Strategies For Interactive Marketing In A Recession. If you are a registered Forrester client, please log in. Original air date: Thursday, June 05, 2008. About Forrester.

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The Ultimate 2020 B2B Website Strategy Playbook

SmarkLabs

According to the market research firm, Forrester , 68% of B2B customers prefer to research independently online. So if you haven’t taken your B2B website strategy seriously yet, make that your New Year’s resolution. . Kickstart your new website strategy. And that was in 2008. Or they’ll “keep you posted.”

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Frugalnomics in Full Effect: Forrester and Gartner Downgrade IT Spending Outlook

The ROI Guy

In the latest research from Gartner and Forrester, both IT research firms revised their annual spending projections over the next few years, predicting lower budgets and slower growth. Forrester Research: More Optimistic, But Less So Forrester Research has updated its U.S. IT spending predictions for 2010, estimating 8.1%

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Influencer Marketing: What is it and Why Should You be Doing it?

Onalytica B2B

We’ll provide clarity on what influencer marketing is; why you should be doing it; how to define your strategy and objectives; how to identify and engage with your influencers, right the way through to measuring your success. A Forrester research study shows that “6.2% Dare we call this the influencer marketing bible?

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Tech Talk with Jivox: Personalization and ecommerce marketing

ClickZ

Jivox has been recognized by Forrester as a leader in creative advertising technologies. Research from eMarketer predicts consumers will spend $709 billion on ecommerce sales in 2020 for a total increase of 19%, the highest spike since 2008. This is where Jivox comes into play.

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3 Ways to Make the Most of Your Marketo Summit Experience

Kapost

These three strategies deliver every time. #1: There is hardly anything as satisfying as noodling over and geeking out on a marketing strategy over coffee (see below for my favorite spot!) Following up on strategy #1, when a session ends, don’t rush off to the next session! Where: Room 2006/2008. Opening Reception.

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Marketing influencers: our 2018 Top 30

Exo B2B

People talk about them and companies are ready to pay the big price to benefit from their audience and their credibility, and get their help in building a strategy. She is a speaker and principal analyste for Forrester and specialises in B2B marketing. These influencers are all over the place. Website/blog: [link].