Industrial Marketing Today

AUGUST 3, 2010

For example, at Sopheon , a software provider, measures qualified leads by their source, their region, volume per region, the speed of aging, movement through the sales cycle and other metrics. Defining B2B Customer Engagement Forrester Research has proposed a definition of customer engagement that makes a lot of sense to me.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Online Marketing Institute

JUNE 26, 2009

focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process. focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process.

Research 40

Research Marketing Management Media Planning 40

Contently

NOVEMBER 18, 2016

In many cases, software gets implemented across a variety of functions to help handle the increasing complexity of the digital world. Brinker—the founding editor of Chief Martec, program chair of the MarTech Conference, and co-founder of his own martech company, ion interactive—has been a leading voice in the space since 2008.

Work Management 60

Work Management Marketing Management Budget Programs Marketing AI 60

Buzz Marketing for Technology

JUNE 27, 2008

The Problem with Business Software & How Visualization Can Fix It. Forrester Wave: Service Desk Management Tools, Q2 2008. A white paper for Software Decision Makers. A New Generation of Software as-a-Service (SaaS) Solutions. Secure your virtual and physical environments with the same software. JavaWorld |.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Online Marketing Institute

MARCH 13, 2011

If the user clicks on a visitor, the software shows her the name and location of the company that the visitor comes from, details about the company, and information about the visitor, such as the search terms that brought her to the site. “How do you leverage otherwise anonymous traffic? 6) ERP (17) Internet Cust.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Content Standard

NOVEMBER 19, 2015

This was in 2008, years before the celebrity newsletter frenzy that introduced Blake Lively’s Preserve , Lena Dunham’s Lenny , and others. Marketers are taking a hint from their software developer counterparts and adopting agile marketing. Start Somewhere. ” Responding to change over following a plan.

Budget Programs 40

Budget Programs Planning Content Marketing Content 40

Content Standard

NOVEMBER 19, 2015

This was in 2008, years before the celebrity newsletter frenzy that introduced Blake Lively’s Preserve , Lena Dunham’s Lenny , and others. Marketers are taking a hint from their software developer counterparts and adopting agile marketing. Start Somewhere. ” Responding to change over following a plan.

Budget Programs 40

Budget Programs Planning Content Marketing Content 40

Ambal's Amusings

DECEMBER 17, 2009

Forrester Blog for Interactive Marketing Professionals. But that issue was resolved just a few years later when the first marketing automation software suites came to market. in January 2008. I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. Eat 10 sandwiches, get the 11th free. Fifty percent! Let’s break this down.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

The ROI Guy

FEBRUARY 4, 2009

IT budgets for 2009 are contracting even further from the modest forecasts for 2008, which are being trimmed even as this is being written. Cold, hard decisions are being made on where to trim personnel, hardware and software spending. Tailwinds for Marketing Automation Software - Insi. They do if they are.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

The ROI Guy

JANUARY 17, 2011

The assessment tool has been available since 2008 and is generating more than 600 analyses per month, driving significant evolution of Microsoft’s relationship with clients, and empowering significant partner marketing campaigns. Tailwinds for Marketing Automation Software - Insi. They do if they are. Is Marketing Too Busy?

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

WebMarketCentral

MARCH 16, 2009

Member Communities’ has overtaken personal Email to become the world’s fourth most popular online sector after search, portals and PC software applications." Another report, The Social Technographics® Of Business Buyers recently announced by Forrester , provides insights specifically into using social media for B2B PR and marketing.

Social Media 20

Social Media Facebook Social Marketing Web 2.0 20

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Convince & Convert

FEBRUARY 23, 2010

But, figuring out which of these is the primary reason you’re active in social media, and how to allocate resources accordingly is going to be a major issue, as norms, software, and staffing around each approach are starting to diverge. I’m constantly referring back to Forrester’s POST methodology when planning campaigns.

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

Buzz Marketing for Technology

JUNE 27, 2008

Mon, Jun 16, 2008 13:22 EDT. Tue, Jun 17, 2008 6:04 EDT. Customers dont understand how software vendors work. Read This White Paper » The Problem with Business Software & How Visualization Can Fix It. » Subscription Services. » Reprints. Advice & Opinion : Difference Engine. Best Practices. in Soapbox.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

Convince & Convert

SEPTEMBER 20, 2010

Combined with their above average income and above average education, Twitter users’ propensity to interact with brands make them a huge potential source for Mass Influencers (although Forrester’s research says Facebook is a better pool ). I'm trying to quote Forrester here somewhere. 19% seek customer support.

Social Media 159

Social Media Media Stats Statistics 159

SnapApp

APRIL 25, 2018

Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. The market for ecommerce software is a huge and B2B tech companies are racing to be the next Shopify. . 30 Women Shaping B2B Tech Marketing. .

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Online Marketing Institute

JUNE 22, 2009

… Read more… Doug Kessler | December 23rd, 2008 | 3 comments Papa’s got a brand new bag, maaan. Check… Read more… Doug Kessler | December 15th, 2008 | 3 comments Five Basic Social Theories of Online PR Roger , our web wonderwall, posted a terrific article on the essentials of Online PR.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

SnapApp

APRIL 25, 2018

Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. The market for ecommerce software is a huge and B2B tech companies are racing to be the next Shopify. 30 Women Shaping B2B Tech Marketing.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Engagio

OCTOBER 1, 2019

– Forrester Consulting. Our goal is to make the existing martech stack better with B2B marketing engagement software that delivers the modern capabilities you need to help Marketing and Sales to work as a team at every stage of the account journey. CHANGE #6: Measure Marketing and Sales Impact On Long Revenue Cycles.

Sales Management 85

Sales Management Marketing Automation Services Marketing Automation Account Based Marketing 85

Ambal's Amusings

NOVEMBER 19, 2009

Forrester Blog for Interactive Marketing Professionals. The company’s software empowers users to make IT service requests through self-service portals, while also streamlining the service delivery workflow on the back end. in January 2008. " Read on to get their insights. Ardath Albee's blog Marketing Interactions.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

Convince & Convert

SEPTEMBER 21, 2010

I was on a call the other day with someone from a social management software company and we were talking about how the market is starting to blend. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. 1 [link] #Tools #SocialMedia [link] Josh Lysne Hey Katie, great post. link] Katie Van Domelen Thank you!

Social Media 155

Social Media Media Paid Content Work Management 155

Adobe Experience Cloud Blog

NOVEMBER 11, 2008

8 Ways The Internet Changed Software Marketing (blog post). Marketing Automation Market Trends 2008 (analyst report). Tactics To Boost B2B Marketing Results (podcast with Laura Ramos, Forrester Research). Supercharge Your Demand Generation with Personalization (Marketo on-demand webinar). blog post). Using Digital, Web 2.0

Budget Programs 48

Budget Programs Marketing Automation Services Resources Marketing Budget 48

Convince & Convert

SEPTEMBER 21, 2010

I don’t feel the need to experiment with every new piece of software that emerges from its chrysalis, but I do feel a responsibility to you and my clients to have some idea of what’s out there and what’s worthwhile. This nifty piece of software allows you to specify page title, description, and keywords for each post.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

B2B Marketing Zone Posts

DECEMBER 1, 2010

This is up from 16% in 2008. Lead to Revenue Management with Andre Pino of Forrester Research - Modern B2B Marketing , November 10, 2010 I recently had a chance to sit down with Andre Pino, principal analyst for Forrester Research, to discuss lead to revenue management , a solution for overcoming the sales and marketing process gap.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Metadata

APRIL 22, 2021

And let’s see, before that, I actually was running another startup in the mobile software space, which was acquired eventually by a company called Sprinkler out in New York. And then before that, I worked at a software company, Webtrends here in Portland, Oregon. In that period, I was part of GigaSpaces.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Metadata

APRIL 8, 2021

And let’s see, before that, I actually was running another startup in the mobile software space, which was acquired eventually by a company called Sprinkler out in New York. And then before that, I worked at a software company, Webtrends here in Portland, Oregon. In that period, I was part of GigaSpaces.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Metadata

APRIL 8, 2021

And let’s see, before that, I actually was running another startup in the mobile software space, which was acquired eventually by a company called Sprinkler out in New York. And then before that, I worked at a software company, Webtrends here in Portland, Oregon. In that period, I was part of GigaSpaces.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Online Marketing Institute

OCTOBER 31, 2010

I don’t feel the need to experiment with every new piece of software that emerges from its chrysalis, but I do feel a responsibility to you and my clients to have some idea of what’s out there and what’s worthwhile. This nifty piece of software allows you to specify page title, description, and keywords for each post.

Social Media 40

Social Media Paid Content Tools Media 40

The ROI Guy

SEPTEMBER 10, 2010

This continues a trend Gartner has observed since 2008 as larger IT organizations started reducing their resource requirements through consolidation, waste elimination and other measures. Tailwinds for Marketing Automation Software - Insi. Frugalnomics in Full Effect: Forrester and Gartner. They do if they are.

Budget Programs 40

Budget Programs Marketing Budget Work Management Marketing Management 40

Convince & Convert

SEPTEMBER 20, 2010

By way of comparison, that’s approximately the same size as the Asian American population, and you certainly don’t see the media coverage, software development, conferences, and general hullabaloo about marketing to Asians. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Twitter 145

Twitter CRM Business Paid Search Agency 145