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ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Ambal's Amusings

We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry. Forrester Blog for Interactive Marketing Professionals. in January 2008. What types of metrics do B2B marketers need to measure a marketing campaign's success? Recommended Resources from B2B Marketing Experts.

ROI 100
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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

5% of Americans had heard of Twitter in 2008; that figure rose to 87% last year. Social Media Gender Roles Follow Traditional Offline Trends by MediaPost Online Media Daily. B2B Marketing: Red-Headed Step-Child of SEM World? It’s Budget Season – B2B Marketing Budget Trends for 2011 by Everything Technology Marketing.