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We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry. Forrester Blog for Interactive Marketing Professionals. Measure what counts for your site, your business, your objectives. Make sure you measure what counts for your site, your business, your objectives.

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How do social media marketing strategies in small businesses differ from those in larger enterprises? More than 700,000 local businesses have active Pages on Facebook. Still don’t think social media is important for marketing your business? 75% of small businesses in the U.S.

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ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

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