search-engine 2008 Forrester Social Media Twitter 
Convince & Convert
SEPTEMBER 21, 2010
She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. You might want to test this. • What about you?
Customer Experience Matrix
SEPTEMBER 3, 2009
Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. Many are contradictory, but it's clear that marketers need to invest in social media, which might eventually replace search as the primary way that customers find them. asl the dominant uses.
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Exo B2B
MARCH 8, 2018
Each year, several personal blogs and websites list their top 50 or 100 influencers in marketing, social networks or even B2B marketing. Here’s an example from Tamara McLeary’s bio on one of those websites: She is ranked by Klear in the Top 1% of global Social Media Influencers. Active blog and other publications.
Convince & Convert
JULY 28, 2010
Internal search reports. If you have a search engine on your website, look at a report that shows what people type into that box. Make sure you’re not just shopping who you think your competitors are, but also who Google says your competitors are, based on search engine results.
Industrial Marketing Today
AUGUST 3, 2010
Defining B2B Customer Engagement Forrester Research has proposed a definition of customer engagement that makes a lot of sense to me. Intimacy: This is measured by looking at the search terms used to find your site. Here’s a step-by-step tutorial on how to add Google Analytics to your Facebook Fan Page from the Social Media Examiner.
Buzz Marketing for Technology
JUNE 27, 2008
social media. Jun 26, 2008 0. Jun 25, 2008 0. Luis Suarez posed an excellent running summary of my talk this morning on Twitter. Luis’ main Twitter account is @elsua ; the summary is on his conference specific account @elsuacon ). Jun 25, 2008 0. Digital Democracy. digitallearning. EDUCAUSE2006.
Industrial Marketing Today
JUNE 19, 2010
The chart below from a research study done by Forrester illustrates this point very clearly. Achinta offers his industrial clients marketing for engineers by an engineer. FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales.
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