WebMarketCentral

AUGUST 10, 2009

The POST Method: A systematic approach to social strategy by Groundswell Forrester's Josh Bernoff outlines the POST (for People, Objectives, Strategy and Technology) method for approaching social media. Facebook, LinkedIn), publishing (WordPress, YouTube.Twitter?) Rather than starting with tools, technologies or tactics (e.g.,

Social Media 20

Social Media Web 2.0 Optimization Media 20

Ambal's Amusings

OCTOBER 15, 2009

Forrester Blog for Interactive Marketing Professionals. Many organizations spend thousands of dollars each month on search marketing to take advantage of this increase. While conversion rate is one way to measure the effectiveness of a search phrase, for instance, it can be extremely misleading. in January 2008.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Webbiquity

JANUARY 17, 2011

According to MarketingSherpa research, marketers working in social media report an average 27% conversion rate for organic search traffic, while those not using social media reported a 17% rate. 5% of Americans had heard of Twitter in 2008; that figure rose to 87% last year. Twitter has the fifth oldest. billion by 2014.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100