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Twitter Twaddle, Part 2: Best Practices, Tools and The Future of Twitter


Forrester guru Jeremiah Owyang recommends desktop client Twhirl and search tool Tweetscan among his list of essential Twitter tools. Marios Alexandrou of All Things SEM believes Twitter will die because there are too many worthless posts, one-way conversations, and a focus on quantity over quality of followers among other reasons. This is the second of a two-part series. Sorry.

Best Social Media Stats, Facts and Marketing Research of 2010


According to MarketingSherpa research, marketers working in social media report an average 27% conversion rate for organic search traffic, while those not using social media reported a 17% rate. 35% of bloggers are professional journalists. 5% of Americans had heard of Twitter in 2008; that figure rose to 87% last year. B2B Marketing: Red-Headed Step-Child of SEM World? Adam T.

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ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

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Forrester Blog for Interactive Marketing Professionals. Many organizations spend thousands of dollars each month on search marketing to take advantage of this increase. While conversion rate is one way to measure the effectiveness of a search phrase, for instance, it can be extremely misleading. in January 2008. Recommended Resources from B2B Marketing Experts. Blogs.