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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Using the Forrester Social Technographics Ladder, understand how your target audience (as defined by gender, age, and geography) uses social media. On Monday and Tuesday, a huge sampling of Flintsters learned about social media strategy from Jason Baer – a social media consultant and founder of Convince & Convert. Very useful.

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Is Your Social Strategy Proactive or Reactive | Social Media.

Convince & Convert

Sample tactics include writing blog posts, sending promotional tweets, creating and posting videos, and blog commenting. I’m constantly referring back to Forrester’s POST methodology when planning campaigns. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

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Text Messages Sent by Cellphone Finally Catch On in U.S. - WSJ.com

Buzz Marketing for Technology

• See a sample reprint in PDF format. billion in 2004, says Forrester Research Inc., says Charles Golvin, an analyst at Forrester. Copyright 2008 Dow Jones & Company, Inc. • Order a reprint of this article now. CODE=INDUSTRY SYMBOL=DTE --> Text Messages Sent by Cellphone. Finally Catch On in U.S. By LI YUAN.

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Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

Online Marketing Institute

… Read more… Doug Kessler | December 23rd, 2008 | 3 comments Papa’s got a brand new bag, maaan. A great example from a drop-down menu in a Royal Opera House web form: That’s just a small sample. It’s a presentation by Tony Hsieh, the CEO of Zappos, the US online retailer famous for shoes.

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How to Tackle Real-Life Social Media Customer Service Obstacles

Hubspot

A great example of a well run, scalable social customer service program is Best Buy's Twelpforce, launched in 2008. If you're interested in a method for calculating the ROI of social customer support, visit Kathy Herrmann's SlideShare presentation , in which she provides valuable sample calculations you could apply to your business.

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

5% of Americans had heard of Twitter in 2008; that figure rose to 87% last year. 40% of Facebook users said their motivation for liking a brand there was “to receive discounts and promotions,&# 36% said it was to get a freebie (sample, coupon, trial etc.), Twitter has the fifth oldest. 75% of small businesses in the U.S.

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The State of the Blogosphere 2010

Online Marketing Institute

Forrester estimates that 70% of social media users are simply consumers, those who search and consume the content available today…but never say anything in public about it. sol_dier your title is misleading, your sample group is skewed to the Western hemisphere and specifically N.America. Thank you for the reminder.

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