Industrial Marketing Today

JUNE 19, 2010

Personas do matter in B2B content marketing You would be wasting your scarce resources if you pumped out marketing content without first having a clear and complete understanding of the personas of your B2B buyers. The chart below from a research study done by Forrester illustrates this point very clearly. Resources

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Online Marketing Institute

JULY 31, 2009

link] Posted by: Mike Volpe | August 27, 2008 at 12:45 AM Is anyone else bothered by the surreptitious nature of the DemandBase product? Posted by: Bob McCarthy | August 27, 2008 at 10:32 AM Laura - Thanks for your leadership in this area. Posted by: Christopher Doran | August 27, 2008 at 02:56 PM Thanks Laura.

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Online Marketing Institute

MARCH 24, 2010

Although they don’t have the resources to abandon conventional marketing, they are diverting some financial resources from conventional marketing to social media. Forrester workshop to help B2B marketers integrate social media into marketing strategy [link] 4 hrs ago @ tom_peters You still rock, Tom.

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Industrial Marketing Today

MAY 14, 2010

Your own engineers, technical and R & D team members are great resources for generating fresh content that is more customer-focused. NOTE: Both 5 and 6 are easy to start but do require a significant amount of internal resources to manage and update regularly. Resources Think carefully before you jump into either one of them.

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The Lead Agency

OCTOBER 4, 2017

According to research and advisory firm Forrester , programmatic marketing is expected to account for 50% of all advertising by 2019. Rocket Fuel is an AI-powered marketing business founded by ex-Yahoo employees in California in 2008. However, it requires a tremendous amount of resources to develop new content.

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Ambal's Amusings

JANUARY 21, 2010

in January 2008. Recommended Resources from B2B Marketing Experts. Forrester Blog for Interactive Marketing Professionals. Seamus Walsh. Blog B2BContentMarketing Twitter SeamusWalsh. "Disconnect between sales and marketing" Seamus Walsh's Bio. Seamus Walsh founded VAZT Global Inc. Ann Rockley's DITA 101.

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Ambal's Amusings

SEPTEMBER 17, 2009

We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry. Recommended Resources from B2B Marketing Experts. Forrester Blog for Interactive Marketing Professionals. Eccolo Media 2008 B2B Technology Collateral Survey. Be a resource. Ardath Albee.

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Buzz Marketing for Technology

JUNE 27, 2008

More / Register » Learn more about the CIO Executive Council » RESOURCE CENTER. Resource Alerts. Forrester Wave: Service Desk Management Tools, Q2 2008. Read Forresters advice for deploying an enterprise mobile solution. 2008 Annual Google Communications Intelligence Report. JavaWorld |.

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Content Standard

NOVEMBER 19, 2015

This was in 2008, years before the celebrity newsletter frenzy that introduced Blake Lively’s Preserve , Lena Dunham’s Lenny , and others. ” This post will explore brands embracing content imperfections and the growth that has emerged from that mantra. Start Somewhere.

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Content Standard

NOVEMBER 19, 2015

This was in 2008, years before the celebrity newsletter frenzy that introduced Blake Lively’s Preserve , Lena Dunham’s Lenny , and others. ” This post will explore brands embracing content imperfections and the growth that has emerged from that mantra. Start Somewhere.

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Online Marketing Institute

MARCH 13, 2011

Laura Ramos , a principal analyst at Forrester Research who focuses on business-to-business marketing trends and technology, says that services like Demandbase could prove useful, but adds that it may be hard to measure its impact on sales and marketing. “How do you leverage otherwise anonymous traffic? 6) ERP (17) Internet Cust.

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Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. CourtneyM This is a great review of the Forrester Research.

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Contently

NOVEMBER 18, 2016

Brinker—the founding editor of Chief Martec, program chair of the MarTech Conference, and co-founder of his own martech company, ion interactive—has been a leading voice in the space since 2008. It’s a huge resource for a lot of people, yet at the same time, there’s a lot of talk about the death of blogging.

Work Management 60

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Ambal's Amusings

DECEMBER 17, 2009

Recommended Resources from B2B Marketing Experts. Forrester Blog for Interactive Marketing Professionals. in January 2008. I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Read on to get their insights. Rebel Brown's blog Phoenix Rising.

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Ambal's Amusings

OCTOBER 15, 2009

We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry. Recommended Resources from B2B Marketing Experts. Forrester Blog for Interactive Marketing Professionals. in January 2008. Ardath Albee's blog Marketing Interactions. Rebel Brown's blog Phoenix Rising.

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Convince & Convert

FEBRUARY 10, 2010

In addition to improving the richness of the data, the next thing we're spending a good deal of time and resources on is answering the 'then what' question that arises after you import a bunch of email addresses. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

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Convince & Convert

SEPTEMBER 21, 2010

Using the Forrester Social Technographics Ladder, understand how your target audience (as defined by gender, age, and geography) uses social media. Love the slides, worksheet and Forrester tool. Love the slides, worksheet and Forrester tool. Love the slides, worksheet and Forrester tool. Thanks for sharing this stuff Jay.

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Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

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Adobe Experience Cloud Blog

NOVEMBER 11, 2008

To help you find the good stuff, we recently put together a new site with B2B marketing tools and resources that collects a whopping 64 eBooks, whitepapers, webinars, podcasts and blog posts to help you learn all these best practices and more. As always, if you have an additional tool or resource you'd like to share, please let me know.

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Convince & Convert

FEBRUARY 23, 2010

But, figuring out which of these is the primary reason you’re active in social media, and how to allocate resources accordingly is going to be a major issue, as norms, software, and staffing around each approach are starting to diverge. I’m constantly referring back to Forrester’s POST methodology when planning campaigns.

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Social Media Webinar Metrics Media Marketing & Strategy 118

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.

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Lead Ranking Lead Scoring Enterprise Management Work Management 40

Contently

FEBRUARY 9, 2017

That claim, attributed to Dr. James McQuivey of Forrester Research, gets cited by marketers all over the globe. ” I’ve been told that the statement originates from a 2008 Forrester report titled “ How Video Will Take Over The World ,” but the full text is behind a paywall. million words.

Stats 60

Stats Video Marketing Paid Search Agency Forrester 60

Buzz Marketing for Technology

NOVEMBER 8, 2013

We spend our marketing dollars and resources in search of ways to “one-up” our competitors. Consumer budgets are drastically lower, since the 2008 financial collapse. It’s Time For CMOs To Tap Into The Power Of Personalization According to Forrester Research, U.S. The “other” dominates our attention.

Marketing Strategy 100

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Ambal's Amusings

AUGUST 27, 2009

We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry. Recommended Resources from B2B Marketing Experts. Forrester Blog for Interactive Marketing Professionals. Eccolo Media 2008 B2B Technology Collateral Survey. Read on to get their insights. Ardath Albee.

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Buzz Marketing for Technology

JUNE 27, 2008

Mon, Jun 16, 2008 13:22 EDT. Tue, Jun 17, 2008 6:04 EDT. Read this White Paper » More Partners » Resource Alerts. More Podcasts » Resource Alerts. Dont just be up-to-date—be up to the minute with our new Resource Alerts. More Webcasts » Resource Alerts. » Reprints. in Soapbox.

Enterprise Management 100

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Convince & Convert

JULY 28, 2010

link] [link] duane forrester Alltop RSS – 5 Ways to Turn Helpfulness Into Marketing Greatness [link] [link] Matt McDougall 5 Ways to Turn Helpfulness into Mktg Success. That takes him from just being another taxi driver to a useful resource for customers and business owners. All rights reserved.

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Convince & Convert

SEPTEMBER 21, 2010

Fourth – what are the operational/resource concerns? Great resource. Great resource. Great resource. Great resource. How easy is it to pull a quick dashboard without a lot of work on your part? What’s the client/competitor/industry name(s)? How hard will it be to filter? What’s the budget?

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SnapApp

APRIL 25, 2018

Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. I want everything we put out to be genuinely helpful to maintain and grow our status as a valuable resource for designers. Resources.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Ambal's Amusings

NOVEMBER 19, 2009

Recommended Resources from B2B Marketing Experts. Forrester Blog for Interactive Marketing Professionals. in January 2008. Optionally, also give an example of a great B2B marketing message (slogan, picture, video etc) which has captivated you?" " Read on to get their insights. Rebel Brown's blog Phoenix Rising.

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Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

SnapApp

APRIL 25, 2018

Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. I want everything we put out to be genuinely helpful to maintain and grow our status as a valuable resource for designers. Resources.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Webbiquity

FEBRUARY 7, 2012

Jenise Uehara Henrikson highlights the phenomenal growth of social media over the last six years, and particularly since 2008. 92% of B2B buyers use online resources to research products and services. SEO Underused, Forrester Report Suggests by MediaPost Search Blog. 71% of companies now have a presence on Facebook.

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Paid Content Social Media Statistics Research 100

Convince & Convert

SEPTEMBER 21, 2010

SlideShare I upload most of my presentations to SlideShare , and find it to be a valuable resource for growing an audience. link] Rob Bertholf The 39 Social Media Tools I'll Use Today [link] [link] AlexBerger Excellent post full of great resources. via @jaybaer [link] Jack Smith Thanks for sharing the resources Jay.

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B2B Marketing Zone Posts

DECEMBER 1, 2010

9 Indispensable B2B Social Media White Papers - Social Media B2B , November 2, 2010 White papers and eBooks can be helpful resources when they’re well-prepared and provide usable information. This is up from 16% in 2008. These sessions are a tremendous source of ideas, insights and data. Learn more here ). Tweet This!

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Webbiquity

JANUARY 17, 2011

Discover the answers to all of these questions and more here in more than 40 of the best resources for social media and marketing stats, facts and research of the past year. 5% of Americans had heard of Twitter in 2008; that figure rose to 87% last year. Social Media Facts and Stats. Twitter has the fifth oldest. billion by 2014.

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Online Marketing Institute

OCTOBER 31, 2010

SlideShare I upload most of my presentations to SlideShare , and find it to be a valuable resource for growing an audience. link] Rob Bertholf The 39 Social Media Tools I'll Use Today [link] [link] AlexBerger Excellent post full of great resources. via @jaybaer [link] Jack Smith Thanks for sharing the resources Jay.

Social Media 40

Social Media Paid Content Tools Media 40

Webbiquity

SEPTEMBER 8, 2010

Social Media Not Preferred Recommendation Resource by MediaPost Online Media Daily. While 28% planned to use internal resources to launch new initiatives, 25% turn to social media consultants. this year, and Forrester Research B2B spending on social media marketing to reach $54 million in 2014, up from only $11 million in 2009.

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The ROI Guy

SEPTEMBER 10, 2010

This continues a trend Gartner has observed since 2008 as larger IT organizations started reducing their resource requirements through consolidation, waste elimination and other measures. Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. They do if they are.

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